The thesis of Jean Kilbourne’s article “Jesus is a brand of jeans” is that everything in the world is just a stuff to be consumed or to be used to sell people something, and changes peoples’ outlook. Relationships, for example, are used to sell people jewelries for their loved ones. Other advertisements take advantage of emotions to sell their products. Ads create a climate of cynicism. “Ad after ad portays our real lives as dull and ordinary, commitment to human beings as something to be avoided.
” 2) Jean Kilbourne is addressing everyone who is also the audience of advertisements—that is, every one of us.
Kilbourne used particular advertisements to prove the thesis, and quotes from expert opinions. The method is effective in proving the point but it remains to the individual reader whether to believe in such stuff or to just dismiss it as mere paranoia. 3) Jean Kilbourne has a very sound argument. With the use of examples, one could not help but think that advertisements propose a concept that material things are more valuable than humans—that peoples’ lives are dull and that their products are necessities to make life worthwhile.
One passage that I found interesting in the Jean Kilbourne’s article “Cutting girls down to size: The influence of the media on teenage body image” is that nearly half of the participants in a study that was conducted to determine the effects of magazines on teenage girls “reported a desire to loose weight because of an image in a magazine, but only 29% were actually overweight. ” This gives a summary of what the article is all about and goes to show how stereotyping from advertisements could influence how one looks at things, even personally.
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Jean Kilbourne’s article “Jesus is a brand of jeans”. (2017, Mar 01). Retrieved from https://studymoose.com/jean-kilbournes-article-jesus-is-a-brand-of-jeans-essay