Interest in Athletic Body and Gym

Some aspects that interest customers include a 2-week free trial, special offers, website, social media, time and type of fitness classes, and personal trainers, and 24/7 access cards, just to name a few. A study conducted by Jang et al (2018) examined factors influencing enrollment choice at fitness centers in South Korea and the relative importance of each. They distributed forms to 300 people who were enrolled at fitness centers in Seoul. After describing the purpose and significance of the study, the people who agreed to take part completed the survey.

The results of the survey conducted by Jang et al (2018) show that all the customers were most influenced by the membership fee followed by the environment, accessibility, and equipment, in that order, regardless of the length of time they had been enrolled and exercised at the center. Jang et al (2018). Another study conducted by Feng et al (2017) examines how to validate the role of consumers' perceived trust and satisfaction in the internal mechanism of the effect of nonprofit organizations' social media strategies on consumers' donation intention and electronic word-of-mouth.

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In other words, they hypothesized that perceived interactivity will have a positive effect on consumer trust in NPOs (non-profit organizations). As found by the study, NPOs can take advantage of social media as a channel for consumers to obtain educational and useful information about the organization, and as a venue for them to engage in sincere and friendly communication with the NPO and other consumers (Feng et al 2017).

With so many different marketing strategies out there, it is essential that gyms find out what their customers want.

That is why Song et al (2015) looks into what are factors that might explain why people form an intention to continue working out at public fitness and sports centers. They hypothesized that subjective norms would be more strongly related to intention to continue to play or practice solo sports at public fitness and sports centers than it would be for sports played or practiced with others. Participants were 115 women and 150 men who were members of four public fitness and sports centers in Korea. Their mean age was 37.15 years (Song et al 2017). They visited each center and contacted instructors and directors of the various sports programs to get access to places where people were taking a break from exercise at the centers. Participants were approached and those who agreed to complete our survey did so and returned the completed forms (Song et al 2017). As shown by this study, surveys are a valid and reliable way to gather information and determine important information on consumer opinions. The study later goes on to say that the relationship between subjective norms and intention to play or practice the sport was stronger for sports played alone ([beta] = .277, p = .002) than for sports played with others ([beta] = .019, p = .747). Thus, the data supported our hypothesis. (Song et al 2017).

This being so, personnel at sports centers may need to consider these factors when trying to promote healthy behaviors, and public campaigns for health promotion should also factor in these considerations. Another possible important marketing strategy could be the persuasive effect of member-get-member referral programs (Chan et al 2014). It was hypothesized that for low-involvement products, the persuasion likelihood of the MGM referral program will be higher when financial rewards are offered than when nonfinancial or no rewards are offered (Chan et al 2014). This study, Chan et al (2014), proved that for low-involvement products, differences in reward type were significant and preference for type of reward was in the predicted order. In order to find out which combination of marketing strategies will generate the most customer interest, tests to find the most effective marketing strategies will be conducted in which the independent variables are the different marketing strategies that will be surveyed, the dependent variable is the customer interest, and the constant is the time frame. The most effective marketing strategies will show a greater amount of customer interaction.