PT.Indofood Sukses Makmur is the Indonesia most successful company in producing food and drinks. PT.Indofood lies at Jakarta and it is established by Sudono Salim in 1990 with the name of PT. Panganjaya Intikusuma and altered their name in 1994 to Indofood. Indofood company has actually also exported their food and drinks into Australia, Europe, and Asia. In this couple of years, the Indofood company has relied on be a total food options that they do the entire food operational from the processing the raw materials of food until ended up being a food that are kept in the grocery store or convenient store.
Now Indofood is also have the plantation and circulation business.
SWOT analysis of the business.
1. Indofood is the greatest food company in Indonesia
2. Indofood brand name is the most recognized food brand name in Indonesia.
3. Indofood has the low expense of production.
4. Indofood item is useful and easy to discover anywhere.
5. Distribution reachs are so huge.
6. Indofood product expense more affordable than their compatitors.
7.Indofood taste is already accepted by the Indonesians and the foreigners.
8.Indofood distribute their food to alot of country.
9.Indofood has done a lot of corporate social responsibility.
10.Indofood financial is very strong.
1.too much alternative products rather than focusing on one product.
2.too much flavour on their products
3.market demand hasn’t fulfilled yet.
4.too many variations of food.
1.Can do exporting their product to the whole world
2.Can do partnership with foreign food company
3.Can control the whole food market in Indonesia
4.Indofood Stocks can be the highest price in the stockmarket.
1.Too much compatitors nowadays
2.they dont focused on one product
3.Competitors Innovation and Promotion are better.
4.Bad Issues from other country about the health.
Cite this essay
Indofood Swot Analysis. (2016, Apr 08). Retrieved from https://studymoose.com/indofood-swot-analysis-essay