Increasing the Satisfaction Level of Tourists in India

Cleanliness is next to Godliness” With our ancient and still young “Athithi Devo Bhava” says the guests are to be treated as gods. About Few years ago, the image of India amongst the travellers from different countries depict of a dirty building, litter everywhere and unhygienic surroundings. Swachh Bharat Abhiyan has created a paradigm shift among the tourists about the country's global perception. The government also declared that ‘Clean India Mission’ is taken as beyond politics and inspired by patriotism” The flagship of Swachh Bharat Abhiyan objectifies to develop Clean India further focuses on increasing the sanitary facilities and all basic hygienic practises as a revolution in the human behavioural change.

United Nations’ Agency- United Nations Children’s Fund (UNICEF) Executive Henrietta Fore praised India’s Prime Minister for wisely investing in the basic amenities that remain still an luxury for many Indians. TOURISM IN INDIA Tourism in India as an ‘industry’ focuses on the National Integration and international ties for the purpose of increase in number of visitors to India.

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The tourism in India as whole focuses on • Heritage Property Management • Conservation of Eco sanctuaries • Flourishment of traditional arts, crafts and culture Tourism has multiplies itself from just a mere visiting of place into a revenue generating department.

The development of tourism has been a catalyst in the increasing phase of Indian economy. The tourism in India has contributed employment for every one out nine citizen of our nation. TURISM IN INDIA Tamil Nadu as a tourist destination is a house of diversiform of attractions.

It has all the different forms of tourists’ forms beginning with refreshing rural life, rich fauna and flora, ancient traditional monuments, breath-taking beaches, and verdurous vegetation. The inflow of tourists, Tamil Nadu has highest domestic and foreign arrivals in 2014 and 2015. Swachh Bharat Abhiyan has played a vital role to sustain the position in the domestic and foreign tourists’ arrival in the ensuing years. Tourism hold the pride of 5 UNESCO Heritage sites in India and highest number of sites among the states of India.

Tamil Nadu also has branched out as a preferred investment location among the tourism investors for nurture growth and empower in the competitive market. As a part of Swachh Bharat Abhiyan, the world tourism day on 27th September every year government of Tamil Nadu runs a number of cleanliness campaign, tourism awareness campaign, and seminars in various tourist destination. MAHABALIPURAM Mahabalipuram or Mamallapuram is a one of UNESCO heritage site in the coastal resort with monuments from 7th and 8th century built by the kings during the Pallava reign. Mahabalipuram consists of several categories of monuments with major 400 ancient monument and temples influenced by the Hindu culture. The richness of the heritage was sell short and lately around 1960s, the Archaeological Survey of India planned for restoration post 1960s, ideally it took 40 years for a master plan initiative to begin with the beautification of Mahabalipuram.

The Archaeological survey of India with the Union Ministry of Tourism operated a mulita-crore project for the development and nourishment of Mahabalipuram. The key targets of this projects are also follows • Cleaning up of area around the monuments, fencing the areas • Building of Pathways and lawns around the monument • Removal of Encroachment around the monument The Housing and Urban Development Corporation (HUDCO) also designed parks on either sides of the roads leading to the Shore Temple and the Five Rathas. Mahabalipuram is well-known as an ‘open-air museum’. It is a house of stone sculpture and the monuments from rock-cuts. This place is known for its collective splendour of silverian beach, casuarian trees and classical handicrafts that can excite and startle the tourists.

The major spots of Mahabalipuram 1. Shore Temple This structure is 1400 years old and is the oldest structure that was proposedly bulited in the 700 AD. The few bulks of the present structure is a recent construction after the cyclone destruction. 2. Five Rathas The five chariots are complemented by the colossal stone animals including a mammoth elephant. This rathas are marked as the chariots of the Pancha Pandava kings . 3. Thirukadalmallai The temple for Lord Vishnu was built by Kings of Pallava for the safety of the sculptured from the ocean. It is believed that the archietectural wealth of Mahabalipuram is preserved afte the construction of this temple 4. Arjuna’s Penance The giant detailed carving that the archealogists hassle about the depiction of family of animals. The central sculpture is may depict the Bhagiratha or Arjuna is known as a whole as descents of the ganges 5. Krishna’s Butter Ball The giant natural boulder in defiance of all laws of physics resting itself in a slight inclination.

This ball is said to be in the very same place for about 1200 years. SWACHH BHARATH IN MAHABALIPURAM Mahabalipuram remains as a host for number of tourists through out the year with over 3 million tourists every year. This continuous flow of tourists has created a never-ending generation of waste of 6 tons every day. An Non-governmental organisation Hand in Hand took the initiative for solid waste management to clean up Mahabalipuram.With 75% population of Mamallapuram town segregating the waste at the source itself, the NGO is able to recover about 82% of waste through method of bio-composting. The students embark the Swachh Bharat Mission on a mass cleaning drive as well as awareness activities such a skit, ‘Clean India’ rally and many similar activities. The students and the NGOs who volunteer themselves feel the need to conserve the nature and the symbol of ancient tradition and culture. DATA ANALYSIS Findings The Swachh Bharath Mission made a head start with over 183 portable toilets installed in various crowded places in Chennai with over 00 toilets in Mamallapuram. These smart toilets are fully automatic and are unmanned. The toilets have been integrated with a google locator to enable the users to figure out the nearest toilets through Google Maps.

This facility is expected to roll out anytime by the Municipal Corporation of Chennai and the Urban Development Ministry Despite being the tourist hotspots, the visitors of Mahabalipuram are mostly found using the restaurants and hotels nearby for toilets. Namma Toilets is an initiative by the Municipal Corporation of Chennai to eradicate open defecation in Tamil Nadu. This initiative aimed at building universal toilets sustainable for broad spectrum of socio-economically different people. Currently around 800 toilets have been installed in various places across the city with 4 toilets at Mahabalipuram near the Mahishasura Rock. Suggestion With a historic heritage background of monument as a major foreign and domestic tourism attraction, to create a better satisfaction in their experience, it is important to maintain a clean and hygienic environment in Mahabalipuram The study suggests that better facilities in terms of waste disposal, toilets, lavatory facilities in terms of qualitative & quantitative aspects helps improves the customer satisfaction index to attract more tourist inflow.

Whilst maintain the aesthetics and the upkeep of the popular tourists spots it is also essential for the monument management and maintenance, it is understood that the other abreast tourists locations to and from the central tourists spots like crocodile park, tiger caves are also to be of good standard of cleanliness to increase the inflow of the tourists. The Information Communication technology (ICT) based device can be installed in public toilets that works to receive feedback from the users in the levels of sanitation. This service must be monitored to check the work order and the service levels by the Government of Tamil Nadu. A special Quality Assurance Team must be formed to enumerate the hygiene facilities of the public toilets . The sanitary workers and responsible authorites are to be assigned to locate and pave their ways to these toilets for maintenance.

With a great change in public awareness in cleaning and clean initiatives taken under Swachh Bharat Abhiyan mission the standard of cleanliness improved. However it is found that the maintenance of the standard to be regulated in a batter way in order to increase the satisfaction level of tourists.