According to Nelton Johnson, the founder of Blue Ember Concepts Ltd if one is not failing he’s not succeeding. As a marketer or entrepreneur it is likely to encounter some failures in the path to success. As a result persistence is one of the key characteristics of a successful entrepreneur. Entrepreneurs/ marketers have to accept setbacks and even be willing to start from scratch in order to achieve their business goals. Failure is the key to success, as each mistakes teaches something.
Therefore as an entrepreneur or marketer your products and services will fail. You are expected to try new products, keep dreaming and aim to please and exceed your customers’ expectation through excellent services. People with passion can change the world for the better”, said Jobs. Entrepreneur and/ or marketer should be passionate about their products or services. Never under estimate the value of your products or services, even when you are not making a profit. The Law of Attraction dictates that whatever can be imagined and held in the mind’s eye is achievable if you take action on a plan to get to where you want to be.
An example is Proverbs 23:7, it reads ‘As a man thinketh in his heart so is he’. Whatever you put out will ultimately what you get back.
Johnson also encourages us to master our emotions. ‘One’s greatest successes can burn like embers in the ashes of our failures, provided that we better understand what led to the failure in the first place. Personal development is something that entrepreneurs and marketers should take the time to do, but it’s not always easy when our emotions run the show ‘said Mark Youngblood. Learning to address the real source of your frustration helps you channel emotion effectively. Research also suggests that you can become disciplined enough to see your anger and frustration as a signal of a larger problem that should be addressed. The key here is not to suppress your anger, but to proactively regulate its experience. Instead of expressing your frustration by confronting others or lashing out at subordinates is an unproductive outlet for your emotion. You should train yourself to see your momentary setback as an obstacle to overcome and learn from it as such your frustration can be channeled effectively. You can become more effective when taken a step back after feeling frustrated, more thoughts and data can be gather about what went wrong.
Yes, mistakes may have been made, but if you can direct your frustration toward the bigger picture, you can use your negative energy as a learning opportunity. “I have not failed. I’ve just found 10,000 ways that won’t work.” Is a perfect advice from Thomas Edison.
In addition, Johnson inspired us to keep our “Price “and know our target market, he said let the wrong people go. To build a solid foundation for your business, you must first identify your typical customer and tailor your marketing pitch accordingly, said Mandy Porta. Given the current state of the economy, having a well-defined target market is more important than ever. No one can afford to target everyone. Target marketing allows you to focus your marketing dollars and brand message on a specific market that is more likely to buy from you than other markets. This is a much more affordable, efficient, and effective way to reach potential clients and generate business. He also suggested that we fail early and responsibly. Nothing is wrong with failing, mistakes happen, things will go wrong. It is how you deal with it counts. Persons who make mistakes and own up to them early will always find people willing to help them get back on track. It is best to own up to your mistakes and take the necessary actions to put things right as soon as you can. A man should be remembered by what he finishes said Johnson. As it doesn’t matter how fast you run you can be the winner if you never finish.
ACTNOW was the motivational acronym left with us from Johnson, which means;
A – Align yourself
To support, agree or form an alliance with your products, customers or idea.
C- Connect yourself
Get as close as possible to your customers, know your customers’ needs and expectation before any one else
T- Trust the process
Believe in whatever you do, believe in your brand even when others don’t
N- Network yourself
Be confident to meet new people, be professional brave and friendly that might just land you were you want to be.
Be you, be different from everyone else
Never give up.
Self-made Millionaire is a Myth.
No one can become successful on their own, said Barnett. We all need someone to help us to survive. The truth is success isn’t a goal or destination it’s a mindset you take on to achieve your goals. The African proverb says if you want to go fast go alone, but if you want to go far go together. Mentioned in all four gospels, while Jesus carried his cross for his crucifixion he fell down several times and was helped by Simon of Cyrene. God had led Jesus to show us the way.
The way that we all will have many failure/ obstacles in reaching our destination, and we will need help whether emotionally, spiritually, physically or even by just an opportunity. To become successful you need talent, hard work and opportunity, said Barnett. Talent is an inborn quality that gives smart way to achieve. However is futile unless you go for it. Just because one is talented means you can relax and expect good results. No it takes hard work too. Usain Bolt was born with talents but he is not successful without hard work and work smartly. He did not just go out on the field and be the start. It takes hard work, dedication, sacrifice. Hard work beats talent when talent tends to fail. Talent gives you a head start, but hard work makes you finish the race. Hard work is the key to success but sometimes the talent overpowers hard work and people get better outcome.
Some people can be very talented and work assiduously but never becomes successful. Sometime all a person need is opportunity. Opportunity is a great factor to success, mainly accumulative advantage she said, whether cultural legacy or parentage. People don’t rise from nothing. We do owe something to parentage and patronage. The people who stand before kings may look like they did it all by themselves. But in fact they are invariably the beneficiaries of hidden advantages and extraordinary opportunities and cultural legacies that allow them to learn and work hard and make sense of the world in ways others cannot. It makes a difference where and when we grew up.
In addition Barnett also encourages us to pay attention to details. She said that children who were born in the first 1-4 months of the year are at a better advantage. According to Javier Escribano most professional hockey players were born in January, February and March. He said at the age of nine the junior hockey teams start recruiting and they look for kids who were born in a particular year. A kid who is born in January has an 11 months advantage over the kid who is born in December (10% more life) he said. As the ones who are the most developed and bigger are the kids who are older. Of such the child that is born in the early year is at a better advantage because by the age of thirteen or fourteen he has benefitted from early couching and extra practices. This is true because the same applies to school and education. The school year starts in September and basic or kindergarten schools accept students at 3 years old and elementary accepts at 12 years old. When a child is born in October to December that child has to out a full term before being enroll while those children
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If One Is Not Failing He Is Not Succeeding. (2019, Dec 11). Retrieved from https://studymoose.com/if-one-is-not-failing-he-is-not-succeeding-essay