How Dell Became Synonymous with Laptops?

In 1989 a small computer company with a completely unique way of selling computers to its customers rolled it its very first laptop. The first Dell laptops were called the 316LT and although in 1989 the concept of a notebook computer was remarkable in and of itself, by today’s standards the original 316 were nothing to marvel at.

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In 1989 a small computer company with a completely unique way of selling computers to its customers rolled it its very first laptop. The first Dell laptops were called the 316LT and although in 1989 the concept of a notebook computer was remarkable in and of itself, by today’s standards the original 316 were nothing to marvel at.

Then in 1991 Dell began making up ground in the notebook computer race. Dell released the first color display laptop in their line. The 325NC featured a full 16 color display and a 25mhz processer and put Dell on the laptop market map.

In 1994 Dell again proved they belonged in conversations with the major computer manufacturers when they released the lithium ion battery.

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The lithium ion laptop battery changed the way consumers viewed laptops, making them more portable and more valuable. Now a laptop could last the duration of a flight from New York to Los Angeles, the public responded, and every other manufacturer fell in line releasing their own lithium ion powered notebook pcs.

Since 1994 Dell has lead a number of innovations in the laptop market. In 2000 the company developed built in wifi for it’s line of Dell laptops.

In 2006 Dell responded to the growing demand for entertainment value from laptop consumers by placing blu ray players in their laptop devices. Throughout it’s journey the Dell company has time and again shown it’s commitment to revolutionizing the laptop industry and more importantly responding quickly to consumer demands and trends.

But what really sets Dell apart is the company’s commitment to keeping an ear to the pavement and responding to customer needs. Dell was founded on a different business model than most other computer manufacturers. Where most computer companies felt the best way of going about delivering laptop computers was to tell the public what they needed and include only the options they deemed necessary in each model, Dell stood on it’s head and asked the public what they wanted. The Dell model of build your own computer is still the reason so many consumers choose Dell today, and is the centerpiece of the companies website and ordering system.

Today Dell laptops are the number one seller of laptop computers in the United States. The company is second only to mega giant Hewlet Packard worldwide and continues to challenge HP for global market share. But even more Dell has become synonymous with laptops. From their innovative business model to their laptops rugged and customizable design Dell has proven that it is completely possible for a technology to forge it’s own path and provide better products and service while keeping with the wants, desires, and trends of the computing public. It’s a proven business model, one that is sure to keep Dell the leader in laptops for generations to come.