HITECH visual and psychological method Essay
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We may look at Ads as an informative tool with critical judgement. The ads give misleading impression on people basically through the words used or through the verbal message conveyed by an established public person addressing the audience to provoke the feelings for getting the result as claimed by the Ad quickly . Latter method is to (mis)use the stardom value of the person on the screen. For example Amitabh Bachchan speaking good of some cold drink. Its good that he stopped it subsequently may be because he understood responsibility of his stardom.
Good of him. But this speaks of misleading effect an ad can create on the minds of people who are easily carried away by the appeal of their favorite star. It will be a good idea if some wise and responsibly feeling stars come forward for the cause of consumers! And also the consumers get educated against the HITECH visual and psychological methods used by the Ads. Misleading Advertisements
There are many advertisements that always overstate the products’ effectiveness in our daily life.
One of the most notable example is weight-reducing advertisement. In addition, the height-adding and health-improving advertisements are also good examples of misleading advertisements.
People can see many different kinds of weight-reducing advertisements on cable television programs, and these advertisements are always broadcast all day. They will have many consumers tell audience their personal experiences, and their amazement at the strong effectiveness of this weight-reducing product. Furthermore, the average weight the consumers lose may be almost five to eight kilograms a month.
These users will also tell audience that this weight-reducing product makes their face glowing with health because this product makes their chronic excrement smoothly and completely out of their bodies. However, the best way to reduce weight is to do more exercise and eat less food of high calorie, so I don’t think using weight-reducing products is a good way to lose weight, and these kinds of products may have side effects that will hurt people’s bodies.
Height-adding advertisements are also a good example of misleading advertisements. These kinds of advertisements always have a doctor explain the principle of adding height; then, a short user will appear and asks that doctor to help him. After one week, that short user will show up, and he would become taller by about three centimeters, and the user will have more confidence in themselves than before. One month later, the user will become almost another person because his/her height will increase about ten centimeters. Also, the user would tell audience that his/her interpersonal relation becomes better than before, and makes more friends of the opposite sex. However, people’s height will not increase so dramatically, especially after the growth period, so height-adding product advertisements are really misleading.
Health-improving advertisements are always broadcast on TV programs, and in this kind of advertisement there will be a linkman, an expert, and many users. The expert will do an experiment of healthy food, and tell the audience that this kind of healthy food is more effective than others. Then, a user will appear and tell the audience that he/she had cancer before, but since he/she used this product for one year, the cancer magically disappeared. Moreover, he/she will tell the audience that his/her weak body turns to be a strong one. However, if people want a healthy body, they have to keep their daily life regular and have a balanced diet.
These three kinds of misleading advertisements are easily seen in our daily life, and most people will believe their effectiveness. This kind of concept is very dangerous because if the product has poisonous substance, it will hurt people’s body severely. Therefore, people should test these three kinds of products before using them. These products may have side effects or people will lose their health without getting the effectiveness that the advertisements state.