HBC also used the e-business strategy by opening their online shopping program, allowing customers to have the option to shop online instead of having to go to the store.
“The Room” is a VIP suite containing high end designers. HBC also used the focus differentiation strategy by becoming an official sponsor for the 2010 Olympics in Vancouver. By selling Olympic branded merchandise this allowed the Bay to be open to a whole new market. Selling Olympic merchandise allows Olympic fans to have the option to buy that merchandise at The Bay. HBC uses the diversification strategy by launching “The Room” which allowed The Bay to then sell designer merchandise to customers, which broadened their variety to a whole new market of customers.
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