Google, the little [search] engine that could do whatever it desired, was birthed in 1998 to a world in search of greater knowledge at a faster rate. Google served just that purpose with its collection of hard drives loaded with a vast array of information running through cyberspace. Its mission “is to organize the world’s information and make it universally accessible and useful” (Google).
As a global technology company, Google is primarily focused on its users and their experience as they seek greater knowledge of what they queried. Well Google took that vision and stretched it to extremes. The creators of Google thought that it was the simplest and most common sensible concept there was—faster is way more valuable than better. This became the third of their ten philosophies, “Fast is better than slow.”
To work they went. In deep competition with Yahoo’s search engine, Google worked diligently at setting itself apart from the rest. And so it did. Google began to monopolize the data world in February 2001. Google Inc. acquired its first company just 3 years after its only launch into the world. Just seven months after that, Google acquired the company that would forever change the way the world retrieved knowledge from the web. On September 20, 2001, Google took over Outride, a web search engine that, which would allow Google to personalize search results. The intelligence of the World Wide Web would now be in the mind of the beholder. Google was now the ruler of the search engine market.
Four years and 19 acquisitions later, Google sought to reach further into the lives of its users. In 2005, Google made the best decision it would ever make in its existence—Google buys out the mobile platform creator, Android. Pass Go! And the monopoly began. Google was now stepping into Apple’s territory. It was time to join the mobile phone market. It worked and in 2007 Google released its first Android powered mobile device—the Nexus. It was a hit. Apple finally had a true competitor in Google’s Android. But this wasn’t enough.
Just a year after acquiring what would become the most popular mobile platform in the world—Android—Google took the risk of purchasing a failing video sharing website. As YouTube fell to lawsuits from owners of contents shared on its site, Google came to its rescue despite the public’s objection. On October 9, 2006, Google took the multimedia engine and turned it into the world’s largest database of videos, funded primarily by advertisements. Google’s YouTube now has its own monopoly on video sharing.
Over the next six years, Google continued to takeover more and more companies. Often, “Google” was used in the same sentence as “monopoly”, and this was not surprising given it has acquired at more than one company per week on average since 2010. By November, 30, 2012, Google was 121 companies deep and the question of its legality was raised, yet again: “Is Google a monopoly?” Well you can watch the video of Google’s monopolization of the world in the YouTube video “Google’s Monopoly” by Lincoln Daniel. It surely is becoming one.
But it did not care. Google’s fourth philosophy became “Democracy on the Web.” Nobody has to use Google, they choose to. I mean, who wouldn’t choose to have personalized search results delivered to their fingertips in thousandths of a second. Google went on with this mentality as it made yet another devastating acquisition. Google obtained the mobile unit of the device manufacturing company, Motorola Mobility, on the 15th of August 2011 for just over a half a billion dollars over $12 billion dollars.
The company that makes the majority of every Ethernet modem device in homes and organizations across the world, the Bluetooth devices in the ears of billions, the cellular device at the front businesses, and now the first Google Android powered tablet—Motorola Xoom of 2011—was now all Google Inc.’s. Fascinating, is it not? Well I, along with the citizens of earth flooding Google’s servers with over a hundred billion queries each month, am intrigued by the ability of a single company to take over every aspect of the market. Take a picture with your Android powered Nikon Coolpix s800c Digital Camera. Many people do not know that they can carry Google with them on their camera, also.
In 2012, Google bought the photography cyclopean. Nik Software, Inc. joined the other 120 Google organizational entities for an unknown price. Now we can all record Google’s takeover of the world on our Google Cameras and share it all with our friends on Google Plus or Gmail [Google Mail], while watching its competition dwindle our brand new Google TV. And while we are at it, we can search Google Chrome for what borough Uncle Joe lives in so that we can make the 27-mile trip with Google Navigation leading the way, and if we are to get lost, we can have Grandma send us food through Google’s Buffer Box delivery.
When we finally make it to Uncle Joe’s house, we can take a look at the borough from the sky using Google Earth, and send an essay to Grandma to say thanks on Google Docs. Finally, when we return home, we can share our adventure with the world on YouTube right before we go to the grocery store, not yet owned by Google, to get dinner and pay with our Google Wallet. At the end of the day, we mustn’t forget to gloat about our simple lives on our Google Blogs. Oh what a wonderful life. We can thank the wonderful people over at Google, Inc. But don’t praise them too much; they aren’t making our lives better all for free.
Google’s 2012 revenue went up $4,381,000,000 from 2011, equaling a whopping $14,101,000,000 in September 2012. You can refer to the packet to see Google’s income statement, cash flow, and balance sheet. Google is a privately traded company, so there are no dividends paid out in contrast to its competition’s average $32,700,000. Nonetheless, Google continues to grow as its five year 12.56 % growth rate rises above its sector’s 3.68 percent growth rate. When it comes to its liquidity, Google is able to turn over its assets into cash to meet its short-term obligations about 2.4 times more than those in its sector. Overall, Google is a more effective company than both its injury and sector (Google Finance). So go ahead and live your simple life, Google will continue to take over the world and make your life simpler as it believes that, “Great just isn’t good enough” (Google).
“Google’s Monopoly” http://www.youtube.com/watch?v=ymGWSYBw5II
University/College: University of California
Type of paper: Thesis/Dissertation Chapter
Date: 1 December 2016
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