Global Green Case Study
Global Green Case Study
Throughout the world people are always talking about global warming and how the world has become so polluted. People often want to do something about it, they just don’t know what. That’s where Global Green USA comes into play. Global Green USA is a national environmental organization. The mission of Global Green USA is to foster a global value shift toward a sustainable and secure future. In order to do this the organization must understand if they have the right strategy and culture to perform as a highly innovative organization, potential conflicts within stakeholders, and positive impacts they can have on the natural environment.
Positive impacts and sustainability often separates companies from success and failure. With that being said, Global Green USA has many activities and initiatives which appear to make a difference optimistically for the environment. One of the ideas that Global Green has going for them is the way they use celebrities to help get their points across. For example, they collaborated with actor Brad Pitt, who acted as jury chairman. By using a famous actor it draws more attention to the company and people are more likely to buy into the idea.
In other words, Brad Pitt speaking out for the company is going to draw a lot more attention and success then if I were to get up and speak. This is just a simple idea that helps make a difference for a company like Global Green USA. More importantly, Global Green is rebuilding destroyed homes affected by natural disasters. At first glance people may think, big deal they are building something up that could have been done by any other company. The reason they are different is because they rebuild houses a certain way, the green way.
This has such a positive impact on the community because not only are they saving people money, but they are helping clean up the environment with regards to toxic waste like carbon dioxide. In addition to rebuilding houses, Global Green has also done much work on local schools. After completing the Silver Wilson School, a project where they used non-toxic materials and solar panels, 4,500 people have come to Global Green looking for ways to improve energy efficiency in their own homes. People have seen what Global Green can do and want to translate that into their own personal homes.
Finally, if New Orleans was rebuilt according to the green standards, residents would save $38 to $56 million in energy bills every year. This would also eliminate over a half million total tons of carbon dioxide; the equivalent to taking 100,000 cars off the road. To put in the simplest terms, Global Green USA is doing many things that are creating a positive impact on the natural environment. With just a glimpse of the evidence provided above I would say it is very safe to say that Global Green USA has the right strategy and culture to perform as a highly innovative organization.
When it comes to the culture it is clear they are in the right place doing the right thing. For example, when Hurricane Katrina struck the people of New Orleans were devastated. They lost cars, homes, and even loved ones. While you cannot replace some of those items Global Green stepped in and attempted to return the safety net of a house that was secure to their family and them. They drew support not only from the people’s houses they built back up, but people from all across the country and nation.
They opened the eyes of many people and showed them what they can do for a community/culture. Switching gears, Global Greens main reason for being around is to help clean up the environment and make houses and buildings safer for people to live in. By using the correct equipment, they are helping protect children from respiratory and other diseases. As a direct result from green schools being opened, thousands of students are now attending classes in healthy classrooms in energy- and water-saving buildings.
According to the article, these greener schools are helping raise students test scores, reduce sick days, and save money. In my opinion, if this isn’t considered the right strategy and good enough reason to perform as a highly innovative organization, then many organizations will not and should not be around. With many other strategies and the choice of a proper culture, I believe Global Green USA does indeed have the ability to continue performing as a highly innovative organization. Within an organization there are often times many different stakeholders.
First of all we must understand that stakeholders are persons, groups, and other organizations that are directly affected by the behavior of the organization and that hold a stake in its performance. This is true for Global Green USA. Global Green USA major stakeholders are many of the bigger energy plants along with various climate solutions. If I were to be an advisor of CEO, Matt Petersen, there would be a few things that I would point up as possible conflicts to the different stakeholders. The first one would be the choice of homes you are choosing to rebuild.
It said that over 50,000 homes were rebuilt in the aftermath of Hurricane Katrina; this is definitely a positive gesture but what might some people think if you choose not to rebuild their house. Sure you are doing a great thing by helping out people that need it but what about the people you couldn’t help out. These people could have a lot of anger and influence a lack of support on the organization. More in depth, if there are multiple natural disasters and different places in the world are you going to treat them both equally.
More importantly, are you going to use your idea of a greener place and help both populations? Next, Global Green says they are working on the issue of Sea-dumped chemical weapons. This is a nice idea but do they have a plan on what to do with the weapons once they remove them from the sea. You do not want to clean up the pollution in one area and put it in another. There are many other possible conflicts, but the best way to deal with them is to make sure all stakeholders stay involved and informed on what is going on with the organization.
On the whole, Global Green USA is continuing to improve lives, educate masses, and help live up to their mission set out by CEO Matt Peterson. Even to this day Global Green is taking steps into making as many building as possible live up to the green standards set by the design and competition. They remain inspired and are constantly coming up with new ideas on not only ways to improve houses and buildings, but motorcycles and automobiles as well. Best put, Global Green USA is an organization that has sustainability on the environment and is constantly thinking of new ideas to remain a highly innovative organization.
University/College: University of Chicago
Type of paper: Thesis/Dissertation Chapter
Date: 6 January 2017
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