Global Business Strategies Essay

Custom Student Mr. Teacher ENG 1001-04 7 March 2016

Global Business Strategies

Course Description

The manager’s perspective in the fields of international payments, international trade, and investment are analyzed. Emphasis is given to the materials and concepts that illuminate the strategies, structure, practices, and effects of multinational enterprises.

Policies

Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents:

University policies: You must be logged into the student website to view this document. Instructor policies: This document is posted in the Course Materials forum.

University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality.

Course Materials

Hill, C. W. (2009). International business. Competing in the global marketplace (7th ed.). Boston, MA: McGraw-Hill.

All electronic materials are available on the student website.

Week One: Contemporary Global Business Environment

Details
Due
Points
Objectives
1.1 Define globalization.
1.2 List the major drivers of globalization.
1.3 Explain some effects of globalization.
1.4 Compare and contrast the role of economic integration in promoting global business. 1.5 Relate the stage of economic development of an economically integrated region to potential business opportunities.

Readings
Read Ch. 1 of International Business.
Read Ch. 2 of International Business.
Read Ch. 3 of International Business.
Read Ch. 5 of International Business.
Review this week’s Electronic Reserve Readings.
Read the Week One Read Me First.

Participation
Participate in class discussion.

1
Individual
Week One Quiz
Post week one quiz.

1
Individual
Globalization Questionnaire
Prepare a comprehensive response to the following questions in 350 words.

What is globalization, and what are some of the traditional international trade theories that support the concept of globalization?

List the major drivers of globalization and provide three examples of each.

Explain at least four effects of globalization that affect your community and your organization.

10

Week Two: Global Business Strategy Formulation

Details
Due
Points
Objectives
2
2.1 Conduct a business risk analysis.
2.2 Choose an appropriate mode of entry for global products or services.

Readings
Read Ch. 6 of International Business.
Read Ch. 7 of International Business.
Read Ch. 8 of International Business.
Review this week’s Electronic Reserve Readings.
Read the Week Two Read Me First.

Participation
Participate in class discussion.

1
Individual
Week Two Quiz
Post week two quiz.

1
Learning Team Instructions
Select a country and product to focus your cumulative Global Business Plan Learning Team project. The deliverables for the project include the following Learning Team assignments:

Week Two: Comprehensive Analysis Outline and Presentation
Week Three: Country Risk and Strategic Planning Analysis Paper Week Five: Final Global Business Plan and Presentation

Individual
Regional Integration for and Against Articles
Select a region approved by your instructor and choose a trading bloc (NAFTA, EU, ASEAN, etc.) within that region. Write two 350- to 500-word articles, one article in favor of regional integration and another article against regional integration. Describe the advantages and disadvantages of regional integration and relate the stage of economic development of the economically integrated region to [email protected] potential business opportunities.

10
Learning Team
Comprehensive Analysis Outline and Presentation
Select a product and a country for a global business venture. Conduct a regional, country, and product analyses for your new global venture. Prepare a 1,050- to 1,400-word outline and a 5- to 7-slide summary presentation illustrating the following:

Region Analysis

Regional alliances and economic integration
Physical environment and its affect on trade
Political stability
Economic conditions
Finance options available
Social, health, and environmental conditions
Terrorism threats

Country Analysis

Political stability
Economic conditions
Finance options available
Physical environment and its affect on trade
Social, health, and environmental conditions
Cultural considerations

Organization and product or service analysis

Description of your organization
Product needs assessment of the target country
Description of product to meet the need

Format your written paper consistent with APA guidelines.

5

Week Three: Strategic Implementation: Global Business Operations

Details
Due
Points
Objectives
3
3.1 Describe the legal, cultural, and ethical challenges that confront global businesses. 3.2 Determine the various roles that host governments play in global business operations.

Readings
Read Ch. 12 of International Business.
Read Ch. 14 of International Business.
Read Ch. 15 of International Business.
Read Ch. 17 of International Business.
Review this week’s Electronic Reserve Readings.
Read the Week Three Read Me First.

Participation
Participate in class discussion.

1
Individual
Week Three Quiz
Post week three quiz.

1
Learning Team
Country Risk and Strategic Planning Analysis Paper
Prepare a 1,400- to 2,100-word paper in which you conduct a country risk analysis for your selected global business venture. Analyze the following risks in your paper:

Political, legal, and regulatory risks
Exchange and repatriation of funds risks
Competitive risk assessment
Taxation and double taxation risks
Market risks (four Ps)
Distribution and supply chain risks
Physical and environmental challenges to entering and operating in a target market Social and cultural risks
Cyber or technology

Describe how you would manage these risks

Summarize your strategic planning process:

Define and clarify mission and objectives
SWOTT analysis of target country
Make strategy selection
Select and justify an appropriate mode of entry for your global product or service Control and evaluation
Devise contingency plan

Format your paper consistent with APA guidelines.

10

Week Four: Strategy Implementation: Finance and Marketing in Global Business

Details
Due
Points
Objectives
4
4.1 Analyze global financing and exchange rate mechanisms.
4.2 Identify multilateral and regional financial institutions that help foster global business. 4.3 Identify various methods of financing global operations. 4.4 Identify key foreign exchange risks and techniques to mitigate risk. 4.5 Conduct a global marketing analysis for a product or service.

Readings
Read Ch. 9 of International Business.
Read Ch. 11 of International Business.
Read Ch. 16 of International Business.
Read Ch. 18 of International Business.
Read Ch. 20 of International Business.
Review this week’s Electronic Reserve Readings.
Read the Week Four Read Me First.

Participation
Participate in class discussion.

1
Individual
Week Four Quiz
Post week four quiz.

1
Individual
Case Study
Select one of the following cases from the International Business Textbook:

“Nike: The Sweatshop Debate” at the end of Part 2
“Google in China” at the end of Chapter 4 “Boeing versus Airbus: Two Decades of Trade Disputes” at the end of Part 3 (Video is not required to complete this case.) “The Russian Ruble Crisis and Its Aftermath” at the end of Part 4 “Molex” at the end of Part 6

“Merrill Lynch in Japan” at the end of Part 6

Write a 500- to 750-word paper in which you address the following topics:

Describe the legal, cultural, and ethical challenges that confront the global business presented in your selected case study. Determine the various roles that host governments played in this particular global business operation. Summarize the strategic and operational challenges facing global managers illustrated in your selected case.

Format your paper consistent with APA guidelines.

15

Week Five: Changing Environment of Global Business

Details
Due
Points
Objectives
5
5.1 Identify appropriate business strategies based on business risk analysis. 5.2 Determine appropriate exit strategies for a global organization.

Readings
Read Ch. 4 of International Business.
Read Ch. 13 of International Business.
Review this week’s Electronic Reserve Readings.
Read the Week Five Read Me First.

Participation
Participate in class discussion.

1
Individual
Week Five Quiz
Post week five quiz.

1
Individual
Global Financing and Exchange Rate Mechanisms
Choose one of the following topics. Prepare a 1,050- to 1,750-word paper in which you analyze one of the following global financing and exchange rate topics:

Purchasing power parity and the Big Mac index
Currency hedging
Hard and soft currencies
Countertrade
Financing via letters of credit and EXIM Bank and commercial banks Tariff and nontariff barriers
Roles of international financial institutions (e.g. IMF, World Bank, ADB, etc.) Euro currency markets

Define your selected topic.

Explain how your topic is used in global financing operations and describe its importance in managing risks.

Format your paper consistent with APA guidelines.

15
Individual
Final Examination
Prepare to take a final exam.

10
Learning Team
Final Global Business Plan Paper and Presentation
Prepare a 7,000- to 8,750-word paper integrating your previous Learning Team assignments to include the following new material:

Summarize your findings from previous Learning Team assignments.

Include the rationale for selecting your target country. Refer to your Learning Team Country Risk Analysis for highlights.

Determine the marketing mix specific to your selected global product or service and explain your choice of marketing mix. Prepare a marketing plan that addresses product modification, pricing, promotional programs, distribution channels, and e-business in your chosen country. Include market indicators and trends for your product or service.

Prepare a financial overview for your global venture. Include a chart that represents the general budget for your global venture. Explain how your company deals with foreign exchange risk for your global operation.

Identify potential domestic and international sources of financing for your global venture. Include at least two possible financial institutions within your chosen region.

Describe the degree to which your organization operates as a centralized versus decentralized organization. Include a chain of command chart to illustrate how communications would reach senior management from the field when events necessitate changes in tactics or strategy.

What types of exit strategies would be most appropriate for your global venture? Some strategies to consider include divestiture of assets, handing over to a joint venture partner, diversification, shutting down operation, and contingencies for your global venture.

Based on your findings, make final recommendations about the feasibility of this global venture. Would you recommend proceeding with this global venture? Explain why or why not.

Format your paper consistent with APA guidelines.

15

Week One Quiz Questions

What technological advances in telecommunications and transportation have influenced global business in the last decade? How have these technological advances affected regional economic development? What trends may be anticipated in these areas? Would globalization have been possible without these technological advances?

Discuss how culture, language, and religion might influence the costs of doing business in a particular country. Support your statement with examples.

Discuss the following theory: The study of global business is relevant if you work or plan to work in a large multinational company, but it has little or no significance for individuals who work in smaller national firms. Do you agree or disagree? Defend your argument with at least two supporting statements.

Week Two Quiz Questions

What is country risk analysis? How is this analysis conducted? Is country risk analysis an effective tool in determining the desirability of establishing a manufacturing site or other mode of entry?

Define a trade deficit and a trade surplus. What are the implications of a long-term trade deficit or trade surplus? What techniques are available to correct balance of payment deficit or surplus?

Does free trade equate to fair trade? Does free trade exist anywhere in the world? Respond to the questions and support your answers with examples.

Week Three Quiz Questions

What is the current status of the telecommunications, energy, and transportation infrastructures of the world’s fastest developing countries? What effect does importing advanced technology, such as wireless technologies, into a developing country have on that country’s telecommunications, energy, and transportation infrastructures? How do these changes in infrastructure and technology alter business productivity? What are some issues and trends in global sociocultural issues? Why must a company be sensitive to the sociocultural environment within the host country? What affect does sociocultural sensitivity have on a company’s operations or sales within a host country?

What are the major staffing policies that global organizations must consider? How must an organization choose among these staffing policies? How do you assess the effect of implementing a specific staffing policy?

What are the primary functions of the foreign-exchange market? Who are the participants in the market? How do global companies use the foreign-exchange market to hedge against foreign-exchange risks?

Felix, a U.S. technology company has recently developed a revolutionary wireless phone. The product offers exciting new features along with all of the features of current products, but at a fraction of the manufacturing costs. As the international business manager of Felix, you have been asked to choose the best mode of entry into the European market. Your have the following options:

Export your product from the United States.
Enter into an alliance with a large European company.
Manufacture the product in the United States and set up a wholly owned subsidiary in Europe. License a European firm to manufacture and market the phone in Europe.

In preparation for your choice, list the pros and cons of each method of entry. Which choice do you present to your CEO? Support your decision.

Can any product or service be marketed globally? If it sells in the United States, does it sell in another country? Explain why or why not. Can a product be marketed in the same manner in multiple countries? Defend your answer with examples. How might you relate the four Ps of marketing to customer relations management (CRM) in a global business environment?

Week Four Quiz Questions

What are the elements of capital budgeting? How do you determine these elements in the global business arena? Provide examples of how you would use capital budgeting analysis to determine the desirability of global projects.

What are the international and regional institutions that comprise the global monetary and financial system? What role do these institutions play in promoting global business operations?

Under what conditions is it better to borrow funds from a domestic bank? When might it be necessary to borrow from a target country financial institution? Explain your answer.

When would a firm choose to operate on a transnational basis? Under what circumstances would a firm use a localization strategy? When would an international strategy be employed? Support your answers with examples.

Week Five Quiz Questions

Describe one exit strategy an organization may use when things go wrong in a foreign country. What are some of the issues that might prompt the implementation of an exit strategy? Summarize the effect of an exit strategy on the strategic planning for a global organization?

Name the factors that may contribute to the global business failure of an organization? How might a global organization protect itself against a global business failure? Are US ethical standards applicable worldwide? Explain your answer and provide examples. What are the consequences of failure to incorporate ethical considerations into global planning.

Free Global Business Strategies Essay Sample

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  • Subject:

  • University/College: University of Chicago

  • Type of paper: Thesis/Dissertation Chapter

  • Date: 7 March 2016

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