General Motors Essay Topics

A Comparative Analysis of Toyota and General Motors

The Automotive industry of the world is changing dramatically. With the improving economies of Asia the demand for cars is also increasing. Business forecasters are saying that Asia would be the second largest automotive market in 2013 after the United States. This was rapidly encouraging carmakers to manufacture vehicles that fit customers needs based n… View Article

Automotive Industry and Prius

Full service agency “Oakly & Oakley” has been asked to prepare a three-year communications plan for the Toyota Prius, which is to be launched in the UK. Market analysis identified the target market, which consists of two groups: private and corporate buyers. Next to the demographic profile, three different psychographic profiles amongst the private buyer… View Article

Hybrid electric vehicle

QD = f? P, PS, PC, Y, A, AC, N, CP, PE, TA, T=S …? [2. 1] where QD = quantity demanded of (e. g. , Toyota Prius or Chevy Volt) P = price of the good or service (the auto) PS = price of substitute goods or services (e. g. , the popular gasoline-powered… View Article

Changing Strategy of General Motors

General Motors Company, commonly known as GM (listed General Motors Corporation before 2009), is an American multinational automotive corporation headquartered in Detroit, Michigan, and the world’s largest automaker, by vehicle unit sales, in 2011.Earlier GM used to dump their old and unsold models into developing countries and they used to neglect markets in developing nations… View Article

Plug-in hybrid

Abstract This paper focuses on the hybrid car technology, government support programs, environmental effects and the demand for hybrid vehicles in the United States. Research was done in the areas of environmental effects of driving hybrid car, income tax incentives for qualified buyers unstable petroleum supplies, and growing concern about global pollution. Hybrid cars tax… View Article

Tesla in Automotive industry Strategy project

1. Introduction The Encyclopaedia Brittanica defined the automotive industry as all the companies and activities involved in the manufacturing of motor vehicles, including most components, such as bodies and engines; but excluding tires, batteries and fuel1. The automotive industry started with the production of what is widely considered to be the first ever automobile, the… View Article

Internal combustion engine

Electric vehicles are a topic of great importance to the future of GM … and to the future of our country for that matter.. Over the last day and half, you’ve heard a number of interesting perspectives about how to address energy independence and climate change … and there are some great vehicles on display… View Article

Electric Vehicles- Are They Really Green?

Are electric cars actually bad for the environment? New research suggests that you have to drive an electric car a long, long way for it to be greener than a gas-guzzling vehicle POSTED ON JUNE 14, 2011, AT 10:30 AM A hybrid car is plugged into a charging station in San Francisco, Calif. : Electric… View Article

1920’s Automobiles

Automobiles are one of the most prominent inventions ever created. The automobile industry rapidly grew through the 1920’s. Henry Ford’s invention of the Model-T in 1903 skyrocketed the popularity of the automobile. Ford’s invention of the assembly line allowed the production of automobiles to increase rapidly. The assembly line allowed the automobile to be affordable… View Article

General Motors

General Motors (GM) is the world’s largest automaker. The company sold 9 million units worldwide in 2011. GM China, consisting of six joint ventures, represents 13% of the exponentially increasing Chinese market that produced 18 million automobiles last year. The most successful GM Chinese joint ventures are Shanghai GM and SAIC GM Wuling, both selling… View Article

The Daimler Chrysler Case

QUESTION 1: How would you evaluate Daimler’s choice of partner/target? What is in your opinion the main reason for the troubles in integrating the two companies? The Daimler-Chrysler merger represent an example of poor partner selection when engaging in cross-border collaboration. Cultural and strategic differences between the two companies have significantly affected the outcome of… View Article

In the Driver’s Seat

One ford….one team….one plan..one goal.tens of thousands of ford employees carry around these words with them on laminated wallet-sized cards.m why? These words reflect the vision CEO Alan Mulally has for the future of ford Motor Company. And pursuing that vision has implications for how the company will be structured. Mulally joined Ford Motor in… View Article

Market entries to China for Holden

Executive summary With more and more countries taking part in the international trade, the world’s market is expanding in a rapid pace. How to make use of the enlarging market and remain competitive become urgent for those participants. Market diversification is a good way to take full advantage of the resource and improve the efficiency… View Article

General Motors

In General Motor (GM) in relations with their external environment, there are many elements in which (GM) as a company will have no control over when conducting it business. In the “Five Forces Model” , Michael Porter provide an suggestion and analysis regarding the forces which companies like (GM) will have no control over such… View Article

Gm Swot Analysis

General Motors Company is an American multinational automotive corporation headquartered in Detroit, Michigan. One of the top automaker companies in the world. General Motors most well known as GM has purchase several brands over the years. Everything started with William “Billy” Durant who was the founder of General Motors on September 16, 1908 (History and… View Article

Ford: Strengths, Weaknesses, Opportunities, Threats

A SWOT analysis is a look at a company’s strengths, weaknesses, opportunities, and threats, and is a tremendous way to gain a detailed and thorough perspective on a company and its future. Fresh of an shaky third quarter earnings report, in which the company reported a fall in revenue and income, yet forecasted higher than… View Article

Ideo Case Study

Synopsis of Case This case analyses the changes in GM’s strategy and structure of over time beginning with its “birth” and the business model Alfred Sloan developed for the company in the 1920s, through its attempt to compete with low-cost Japanese competitors, and then to its bankruptcy in June 2009. Sloan’s original strategy was one… View Article

Planning for the Chevy Volt

What Does the Chevy Volt Case Tell about the Nature of Strategic Decision-making at a Large Complex Organization like General Motors? Chevy Volt issues show how strategic decision-making at the leading complex company, for example, General Motors can be hard and exceptionally challenging. This is because they need more time to make sure that you… View Article

Roger and Me by Michael Moore

The film Roger and me, by Michael Moore shows why our society is so critically flawed. Moore uses dialect throughout the film to show the true face of reality we call capitalism. It was filmed more than 20 years ago now and as sad as it is we still do see the reality of what… View Article

SWOT Analysis on General Motors

General Motors Company is an American automaker with a diverse vehicle brands, selling over nine million dollars in all over the world. The company is headquartered in Detroit, Michigan. General Motors Company has been doing its business since 1908, and having a long years of experience in manufacturing and branding made them become the world’s… View Article

Post Merger Period of Fiat and Chrysler

First of all, they wanted to further solidify their brand presence. Fiat has been successful in the European market but lacks visibility in North America; while Chrysler does not carry a strong dealer network in the European markets. What’s worse, historically, Chrysler was referred to the “Number Three” auto manufacturer and even today, it still… View Article

Should Obama Bail Out the Auto Industry?

By November 2008, Chrysler’s sales had shrunk 25%. GM posted losses of $18 billion, and Ford lost $11.5 billion. Despite Ford’s elimination of 1/3 of its workforce, GM’s elimination of 30,000 jobs, and Chrysler’s cutting of 13,000 employees, the Big Three were on the brink of bankruptcy. All three testified before both houses of congress… View Article

BMW Mini brand comes to India

Bavarian Motor Works (BMW) group, recently introduced its iconic Mini brand in India with four models, price ranging between Rs 24.9 lakh to Rs 31.99 lakh.[1] BMW had contemplated launching the Mini brand in India back in 2009 too, but the move was shelved on account of weak market conditions, particularly due to global economic… View Article

Internal Analysis

GM has marketed the Chevy Volt as not a green car, but focused mostly on the technological aspects of it with a bit on the electric aspect. There is not a very large market for electric cars, especially for when selling to the average car consumer, so they had to essentially sell the idea that… View Article

General Motors

General Motors Corp., commonly known as GM, is an iconic American corporation. It was the world’s largest automobile manufacturer from 1931 to 2008. GM was a winner in the automobile market until 2005, when it reported a net loss of more than $10 billion and continued to post annual losses since that time. During 2005… View Article

In Your Own Words

In a researched proposal, it addresses a particular project academic or scientific research. A research proposal contains extensive literature reviews and must offer convincing support of need for the research being proposed. Thus, this why a proposal is written, it is a scheme from a sellers to a prospective customer. Overall the main purpose is… View Article

The Way of Ford Motor Company

* Introduction * Although to be the only one remaining member which have escaped bankruptcy of the Big Three among the automobile industry by June 2009, Ford suffers $14.7 million loss of revenue and elimination of stockholders’ equity due to the record-breaking fall in demand for 2008,US. However, to understand Ford’s position today requires understanding… View Article

Toyota’s Accelerator and Public Relations Crisis

One of the world’s top automakers, Toyota was once one of the leaders in automobile and business improvement and manufacturing. However, in 2009 the top builder of reliable and high quality cars went through one of the largest recalls in the history of the United States. Consumers had considered Toyota one of the top in… View Article

Porter’s “Diamond” Framework

“A nation’s competitiveness depends on the capacity of its industry to innovate and upgrade”. Discuss using Porter’s “diamond” framework. Increasingly, corporate strategies have to be seen in a global context. Even if an organization does not plan to import or to export directly, management has to look at an international business environment, in which actions… View Article

Evolution of Porter’s Five Forces Model

Five forces is a framework for the industry analysis and business strategy development developed by Michael E. Porter of Harvard Business School in 1979. Michael Porter is a professor at Harvard Business School andis a leading authority on competitive strategy and international competitiveness.Michael Porter was born in Ann Arbor, Michigan. Five forces uses concepts developing,… View Article