General Mills Essay Topics

Breakfast cereal market Global trends

Product segmentation The breakfast cereal market consists of two types of products: breakfast cereal and ready-to-eat breakfast cereals. For the year 2008, the ready-to-eat cereals dominated the market with about 88. 1% of the market share while hot cereals accounted for the remaining 11. 9% of the market. The corresponding figure for the year 2006… View Article

Characteristics of the breakfast cereal industry

Brand History Breakfast cereals are not a homogenous product. The ready-to-eat breakfast cereal industry may be characterized by relatively low economies of scale and relatively low levels of technology. In other words, the entry into this industry is easy. Between the 1950s and the 1970s there was no entry of new firms in the industry… View Article

Outsourcing Offshore at Darden

Darden Restaurants owns all of the Olive Garden and Red Lobster restaurants, which amounts to over 1,700 food establishments. Olive Garden specializes in serving Italian food and Red Lobster serves mainly seafood and fish. They actually own four other chains located throughout the United States, such as: The Capital Grille, Bahama Breeze, Longhorn Steakhouse, and… View Article