Four-wheel drive Essay Topics

Sport Utility Vehicle and Porsche Customers

1- Need recognition – Financially successful people Information Search – Strong and satisfying feelings Evaluation of alternative – Accomplish daily task Purchase decision – Purchase intention and purchase decision Post purchase behavior – Consumer expectation and satisfaction 2- Evaluation of alternative: The Porsche customers need to identify whether they will choose for a common model… View Article

Suzuki Samurai

Suzuki Samuri In June 1985, Leonard Pearlstein, president and CEO of keye/donna/pearlstein advertising agency, and his colleagues were finalizing the presentation that they would make the next day to Douglas Mazza, vice president and general manager of American Suzuki Motor Corporation (ASMC). Pearlstein’s agency was competing with a half-dozen other advertising firms to represent Suzuki’s… View Article