Ford Motor Company: Organizational Agility Essay

Custom Student Mr. Teacher ENG 1001-04 12 January 2017

Ford Motor Company: Organizational Agility

Ford Motor Company has recently experienced a problem with regard to a fraudulent e-mail which notifies consumers that the company has chosen them as the winner of a Ford Edge Jeep and that they can claim their prize after they have deposited a certain amount in a bank account. The company immediately issued a statement within a few days saying that the notifications are not from the company and that the e-mails are scams designed to acquire personal information from unwary individuals, especially from the consumers of Ford Motors.

Moreover, the company released a public statement claiming that the company is not in any way connected with the e-mails circulating over the internet inasmuch as the company has not granted either authority or permission to use the name of the company, its trademark and its intellectual properties in order to engage in such a scam. The company noted that the e-mails may be a form of “phishing” activity, and advised the consumers to simply delete the message and avoid replying.

In terms of demonstrating environmental responsiveness, the Ford Motor Company has formulated a way in order to reduce greenhouse gases used in painting vehicles by as much as 15 percent. The new paint technology is not only “environmentally sound” but also efficient in terms of cost such that painted automobiles are more durable and look more beautiful than before. The technology used is a combination of “advanced chemical formulation of high-solids” with a “three-wet application process” which uses paint shop that is more earth-friendly as compared to traditional vehicle paints.

Apart from the reduction in CO2 emissions from the painting of vehicles, the new paint technology also boasts the benefit of a decrease in VOCs or volatile organic compounds by as much as 10 percent. The company states that it can save money in the production of the vehicles and lessen the completion of painting an automobile by a fifth of the total time previously estimated. More importantly, there is also a great reduction in the amount of conventional paint used in the painting process.

Even if the Ford Motor Company has already used the new painting technology, the company is still gathering data for wider application. The monitoring of the automobiles over the next year will give the company more data which will enable them to gather “long-term rollout plans” for the pioneering paint technology that they have developed. In fact, the company has already won international acclaim in France for the new paint technology. The concepts of Total Quality Management apply to the Ford Motor Company in terms of how it handles the current environmental requirements in the industry.

Instead of abandoning or taking a step back from the automobile industry, the company opted to stay ahead of the rest by developing tools which will meet the environmental demands of the time. The ability to manage the company efficiently and effectively in such a pressing circumstance is equally significant to the ability to enact the company visions and progress on them through time. The company acts by not resorting to isolated departments in handling the issue at hand.

Rather, the company makes the full use of its structured departments in order to arrive at a better approach in providing the suitable method to address the environmental issues typically attributed to automobile companies. That is, Ford Motor Company’s efforts to develop the new paint technology incorporated the input coming from the production department to the conception department. Post-production departments also share a role in assessing the actual impacts of the new paint technology which allows for the acquisition and accumulation of new data which can be used as basis for great improvements in the future.

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  • Type of paper: Thesis/Dissertation Chapter

  • Date: 12 January 2017

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