Coca-cola Flashcards

  • Cultural Anthro Unit 3

    Environmental Anthropology (a social science) The use of anthropology's methods and theories to contribute to the understanding of local or global environmental problems. Julian Steward's Cultural Ecology Concern with grand theories (rejected since time of Boas). Economic and social organization results from using specific technology to exploit particular environment. Importance… View Article

  • Anthro Chap: 11-16

    Noncapitalist forms of economic exchange that are deeply embedded in social relations and always require reciprocity are called Select one: a. Commodity exchanges b. Gift exchanges Correct c. Redistributive exchanges d. Modes of exchange Feedback The correct answer is: Gift exchanges Eleanor Leacock argued that women's subordination to men could… View Article

  • marketing ch. 15

    marketing management must make four decisions when developing an advertising program. what are the four decisions? 1. setting advertising objectives 2. setting the advertising budget 3. developing advertising strategy (message and media decisions) 4. evaluating advertising campaigns advertising objective - first step in developing advertising program a specific communication task… View Article

  • yipyip

    Which of the following cultural beliefs reinforces the practice of polyandry by the Nyinba? A kinship ideal stressing the solidarity of brothers The form of polyandry in which a woman may marry men who are not brothers is called associated polyandry Gay and lesbian activists studied by Kath Weston in… View Article

  • 6 glasses: Coca Cola

    What was the origin of coke? John Pemberton, a pharmacist, created a syrup intended for medical use. However, customers found the syrup to be particularily tasty and started to use it for non-medicinal purposes. Upon realization of this, he comercialized and marketed Coca Cola as a drink. How was this… View Article

  • Gangs 2

    When reading gang graffiti, what do you need to know? 123 The culture, race, and what gangs are there The letter B means what in an African American gang area? Black BOS means Brothers of the Struggle In a hispanic area, B, V, BSC, VSC, R, and L mean what?… View Article

  • Chapter 2 Case Study: Coca-Cola

    What was the public issue facing The Coca-Cola Company in this case? Describe the "performance-expectations gap" found in the case - what were the stakeholder concerns, and how did their expectations differ from the company's performance? The public issue that The Coca-Cola Company (TCCC) faced was access to safe and… View Article

  • Drug Ed Ch. 11

    The legend of the discovery of coffee relates to ...? Kaldi and his dancing goats The early history of coffee included a 1674 pamphlet from England titled ...? The Woman's Petition Against Coffee In the 18th century, English coffeehouse were referred to as ...? penny universities In 1970, Americans drank… View Article

  • HEP 3000 chapter 11

    Americans drank approximately twice as many gallons of soft drinks as compared to coffee In 1970, Americans drank more coffee than any other nonalcoholic beverage product. By 2009 Brazil, Vietnam, and Colombia The largest exporters of coffee to the U.S. are Turkey The world's greatest per-capita consumers of tea are… View Article

  • Substance Use, Misuse and Abuse Ch. 10-13

    In 2009, the Family Smoking Prevention and Tobacco Control Act authorized the FDA to regulate tobacco products in specific ways. One big factor associated with lower rates of cigarette smoking among adults is Higher level of education Per capita sales of cigarettes in the U.S. began to decline after the… View Article

  • ML 350- Final Exam (Multiple Choice)

    To remain competitive, companies should develop strategies that focus on core competencies, providing synergy, and creating value for _____. customers The set of decisions and actions used to formulate and implement strategies that will provide a competitively superior fit between the organization and its environment so as to achieve organizational… View Article

  • Chapter 10

    T/F Discussion boards are an earlier form of social networks. True T/F Ryze was the first social network. True T/F Orkut is the leading social network in Brazil. False T/F Social networks blur the line between business and personal life. True T/F A white label social network can also be… View Article

  • Products Liability Cases

    MacPherson v. Buick Motor (Defective wooden spokes) Formal demise of the privity requirement but plaintiff still needed to prove negligence (Era of Negligence). Extended inherently dangerous to include automobiles. Henningsen v. Bloomfield Motor (Contract disclaimer in tiny print) Implied warranty held to run from manufacturer to purchaser and couldn't be… View Article

  • Chapter 6 Quiz

    Theodore Levitt wrote a book titled The Marketing Imagination. In the book, Levitt argues that consumers around the world are becoming very similar in their wants and behaviors. Levitt asserts that marketers should standardize their marketing strategies and activities in order to benefit from economies of scale. Levitt is encouraging… View Article

  • Artist 2 – Andy Warhol Green Coca-Cola Bottles, 1962

    Subject matter The work displays the image of a single Coca-Cola bottle is repeated in regular rows, seven high by sixteen across, above the company's logo, printed in bright red, representing the pop art style he had made so popular. Ideas and meaning in artworks The repetitive imagery and standardized… View Article