Set out the main points of the contribution of five key different functional activities carried out in a selected business organisation towards its strategic aims and objectives.
Human Resources will be in charge of employing all new staff that the business need. However in order for this to work, Human Resources need to know what kind of staff they need how many. HR will also go through all the applications of the applicants; this will happen so they can narrow the amount of people to be interviewed down. They will narrow it down by seeing if the person can offer what the company requires.
For Tesco’s this will be good communication skills, working with others and working alone, this is because Tesco want to know if the employee will be able to offer “customer service” at the standard of Tesco. If the employees do this then they will be able to achieve their aims and objectives of the business as they are “to treat all customers how they wanted to be treated” and to “try harder for customers then anyone else”.
Marketing makes the audience aware that there is a specific product out there. However in order to market the product, the department have to know how much it is going to cost, how much it will roughly cost them, what size, colour and design will take form before marketing the product itself.
Marketing will be via Radio, Television, Newspapers, Flyers, and Billboards etc. as these are the main forms of marketing a product.
Tesco will Market via television and radio. They will put the adverts on television during times when many audiences would be watching, e.g. during the breaks of a Saturday night show. Tesco would put adverts on radio during rush hour time on the most listened to radio station to get more audiences. However the unique thing about the Tesco adverts is that they will give offers on products. By Tesco showing their products to the public via marketing by means of TV, radio etc. it will encourage people to come to Tesco’s to buy their products; this will consequently lead to more sales and more customer service – this means Tesco have used marketing to get to their overall aims and objectives, which is to “try harder for customer”.
For a business to get more customers they will need customer service at the highest quality; this means providing a quick and an effective service. Also customer service will include things such as having in depth knowledge about products and being able to sell them – describing the product(s) and its features well enough will help to get the customer interested. If you have sold the product to a certain customer and they come back saying it doesn’t work then you will have to give a customer service at the highest quality and give them a replacement while you fix theirs; this could mean resolving complaints quicker and effectively.
For Tesco they would provide a quick, reliable and effective service to the customers as their mission statement is “to provide a life long loyalty to their customers”. If a customer brought a product from Tesco e.g. a DVD player and it didn’t work then Tesco will exchange / replace the customers’ product until theirs is fixed, or give them discount on another product that is similar. Tesco also have a 48 hour customer complaint line where by Tesco get back to the customer(s) within 48 hours of receiving the complaint. If they do this they are achieving their aims and objectives because their aims are to “try harder for customers” and “treat every customer how they want to be treated”.
The finance department has to spend its money wisely; and spend at the right time for the business, e.g. to make an investment. They must also manage the budget of the company to make sure they are not over spending, but spending the right amount all items. They must also make sure they prioritise which functional areas are the most in need of the money in order to move forward.
In order for Tesco’s to achieve their aims and objectives finance wise, they must make sure they are keeping track of the money used and to see if they are able to give discounts to their loyal customers. This way they can offer customers discounts on certain items or send them vouchers for certain things – they can only do this by looking into their club card for what kind of items they buy on a regular basis and then give them discount on that. Also the Tesco finance team have been able to dig out some money to buy vans for home delivery. This way customers will be able to get products from the Tesco website and get it delivered to their doorstep, this way Tesco are achieving their aims and objectives because they are trying harder for the customer.
The sales team would sell the product(s) on sale. The more sales staff they employ the more chances of selling more products becomes more possible. However it is important to have the opening times longer during the day; (early start, late finish). The sales team may also have a website to sell their products and also give more information to the customers; in most cases internet sales are cheaper then buying them in the store.
Tesco have an internet website; however you have to be a member, this way Tesco will get more customers. In Tesco stores that are all “Tesco Extra”, they will be open for 24 hours a day. They have people in certain areas of the supermarket that specialise in certain things, such as technology and mobile phones and they will have their own departments; where as someone else might be working with another person that specialise in the same thing which may be fruit and veg; and they would have their departments as well.
Therefore if customers want something in particular they can go the department area; this way Tesco are able to sell their products to customers easily. Tesco also have many tills and self scanning services to achieve their aims and objectives; this is because customers will come in and be able to shop and take their products home quickly and easily, this way Tesco will be achieving their aims and objectives because they are “trying harder for customer” by making it easier for them to go certain areas of the supermarket and paying for the item e.g. electronics department / self scanning machines / tills.