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Products that are non-durable, have a quick turnover and relatively low cost are known as fast moving consumer goods (FMCG). Fast moving consumer goods (FMCG) companies deliver products to customers at a high level of innovation. Sustainability is the most important factor to this industry as it is highly competitive. FMGCs account for more than half of all consumer spending, but they tend to be low-involvement purchases. FMGCs are reliable source of revenue with high volume of sales that offsets the low profit margins on individual sales as well.
FMCG stocks generally promise low-growth but are safe with predictable margins, stable returns, and regular dividends. Pakistan is estimated to have the fastest growing retail sales growth at 8.2%/year through years 2016 till 2021.
Nestle Pakistan Limited is a Pakistan- based food and beverages company. The Company is engaged in manufacturing, processing and sale of food products. Nestle has been serving Pakistan since 1988.
Nestlé Pakistan is headquartered in Lahore, with four production facilities across the country. Factories in Sheikhupura and Kabirwala are multi-product, whereas the ones in Islamabad and Karachi are water factories.
For the last several years, Nestlé Pakistan has been consistently placed among the top companies of the Pakistan Stock Exchange.
Nestlé’s purpose is enhancing quality of life and contributing to a healthier future. It want to help shape a better and healthier world.
The Company recorded a revenue of PKR 116 billion (2018: PKR 121 billion), a decline of 3.9% mainly due to softness in consumer demand consequent to price increases across the portfolio.
The start-up of nestle Pakistan takes place in 1988 under a joint venture with Milk Pak Limited. There were low sales and company gives insight towards its marketing efforts. The organization had zero profit.
The growth phase of Nestle initiates when there were higher sales in nestle cereals. There was profit lower than sales.
The company is now on its maturity stage as it is serving the country for more than 40 years. The rivalry of competitors took place as Engro Foods and Haleeb foods. Its products category as House of Milk Pak, Tea Creaming, Dairy Nutrition Solutions, Fruita Vitals and Nutrition are in maturity as their sales declines by 3.9%. Nestle is repositioning itself by investing in E-Commerce which help it to emerge in new markets that saves it from declining phase.
Nestle achieved great milestones in physical logistics by implementing and scaling up project ‘SLIM’ (Smart Loading through Integrated Mechanization) initiative at their distributions centers in factories that helped them in improving efficiency by 65% and reducing variable distribution cost by PKR 35 million.
Nestle is dependent on Tetra Pak for packaging of its entire dairy products. It is the only option for them as Tetra pack has monopoly in packaging sector. This cause higher production costs.
The company has always reported higher distribution cost. The distribution cost is high as compared to the competition in the local market.
Common men generally perceive Nestle as a premium brand and have perception that all Nestle products would be highly expensive.
Intangible capabilities like leadership qualities, tacit knowledge and skills, teamwork, organization cultures, business processes, partnership can help Nestle in building competitive edge over its competitors.
Company can open separate stores for eliminating retailers. Rather than paying sales representatives to promote products to resellers, company can promote products on their own websites, take orders and send goods directly to the final customer.
It has potential to attract many customers in dairy products. Nestle can emerge into ice-cream market by developing new products.
Beverage, make over 25% of the total Nestlé’s sales and water is used in all of their production. Bottled water products alone generate 8% of the total company’s revenue. Water is scarce and is becoming even scarce due to the factors such as climate change or growing populations.
Consumers are indifferent to buying Engro products or Nestle. It is a threat to Nestle that consumers can easily shift to Engro products in case of any unfavorable condition.
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