Ethic and Social Responsibilities in Apple Inc.

Categories: Apple IncWork


Apple is a multinational company founded by Steve Jobs and Steve Wozniak in the year 1975. The company is generally dealing with developing computer hardware and software. The things which are generally made by the company are Phones, computers, and music players. The phones made by the company are called iPhone and music players are called as IPod. The name of the operating system used by the company for PC’s known as Macintosh and for mobile phones and music player, it is known as IOS.

The current chief executive officer is Mr. Tim Cook. The first computer sold by the company is known as the Apple I computer.

Ethics and social responsibilities:

For employees:

Apple is one of the most successful company in terms of making money due to its large profit margin. Ultimately, this increases their standards and expectations in the market. The company provides proper training to their employees and also provides equipment and tools to maintain the integrity of the work.

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Moreover, it is necessary or mandatory for all new and existing employees to run on the apple code of conduct. Apple’s supplier follows all the laws and regulation in an effective manner. The things which come under this conduct are fair treatment, prevention of child labor and the workers are restricted up to 60 hours per week. The company provides the least minimum wage and all mandatory benefits to all its employees.

Marketing integrity: In company’s rule book strictly prohibits the corruption or extortion etc.

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Providing information: Company provides all information regarding the business activities and financial statistics etc.

Act on complaints: Company always have to act on the complaints filed by consumers and even employees to maintain its market value and company is committed to acting on it.

Objectives and Plans:

Retain themselves as the trendsetter: it all gets started when Apple launched its first mobile device and that was the step that changed the whole market. Graphic user interface provided by company on that time was quite incredible.

Do not want to stop: Well that’s a kind of strategy on which every company runs. For long run in the market, the company must continue its production with upgrade version and on that’s what Apple is focusing.

Expand the global chain: Now the company is trying to focus on the southern Asian countries and in the African continent to increase their space in the market place. Moreover, the company is trying to increase its availability in every shopping complexes and even a small retail shop.

Environmental concerns:

Decomposing waste: The Company’s policy regarding the waste management shall dispose of all the waste generated in an effective by following the government’s law and environmental concern.

Promote sustainability: Company’s is also showing clear view regarding sustainability among the people.


Innovation: The company always innovate themselves for new challenges to give the better customer experience.

Support development technology: Development done by Apple in its product generally looks revolutionary. All the decisions taken by the company in the past changed the global market especially in the mobile phone industry and other portable devices.

Customer’s care: Company’s customer care service is also one of the best customer service compared to its competitors.

Long term focus: Apple always comes with some new different kind of product of a kind which contains different features compared to the other companies’ products. Even large profit margin is helping the company to earn a lot of money. That’s why the company always goes for the best in terms of their product quality. Maintaining consumer trust is one of the biggest strategies which apple fulfills with its full concern.

Things need to improve:

Warranty criteria: The Company should provide international warranty on its products so that it can be easy for the customers to take full benefits from the company.

Think about middle-class people: Apple is providing the products to people with high-end prices. They should also think about the middle-class consumers.

Advancing competitors: The Company is currently facing the biggest competition from different companies which are providing the same quality of product at the same price which may create problems for the company in the near future. So the company needs to think critically regarding this situation.

Provide opportunities: The Company should organize events for the people so that people can showcase their talent and gives a new idea about technology.

Financial Report: (as per 2018 data)

Apple is the world’s biggest I.T Company in the world. Revenue of the company is 265,595 million USD. Net income of the company is 59,531 million USD. Total assets are worth 365,725 million in USD. Total numbers of employees are 132,000.


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Ethic and Social Responsibilities in Apple Inc.. (2021, Sep 13). Retrieved from

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