We use cookies to give you the best experience possible. By continuing we’ll assume you’re on board with our cookie policy

Economics Essay

Topics:

Paper type: Essay Pages: 2 (252 words)

Views: 254

Southwest Airlines begins a “ Bags Fly Free” campaign, charging no fees for a first and second checked bag. Does this situation best represent producer– producer rivalry, consumer– consumer rivalry, or consumer– producer rivalry? Explain.

Southwest Airlines “Bags Fly Free” best represent producer-producer rivalry.

Consumers have so many different choices of airlines they can choose and generally most of us would like to get the most out of our money on our flights. Producer such as Southwest wants to win our business by providing promotion such as “Bags Fly Free” to entice consumers not to worry about paying bag fees at the airport.

Airlines are competing with each other to win over a limited amount of customers. We as consumers want the best price and benefits with the least amount of stress.

This cannot be consumer-consumer rivalry because there are plenty of airlines available to the consumers. Consumers are not limited to only Southwest Airlines so there won’t be any competiveness among consumers to fight for a seat to get to their destination.

This is not consumer– producer rivalry because there is no debate in pricing. Southwest provides a price for their flight and we as the customer can either buy or not buy from Southwest. Customer cannot bargain back and forth with Southwest for a seat to their destination.

This is definitely producer-producer rivalry in where Southwest believes their business direction is not to charge bag fees will be a competitive advantage over many other airlines who charges bags to fly.

Cite this page

Economics. (2016, Mar 07). Retrieved from https://studymoose.com/economics-6-essay

How to Avoid Plagiarism
  • Use multiple resourses when assembling your essay
  • Use Plagiarism Checker to double check your essay
  • Get help from professional writers when not sure you can do it yourself
  • Do not copy and paste free to download essays
Get plagiarism free essay

Not Finding What You Need?

Search for essay samples now

image

Your Answer is very helpful for Us
Thank you a lot!