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Eat More Fruits and Vegetables

Paper type: Essay
Pages: 6 (1362 words)
Categories: Food, Fruit, Health, Nutrition, State
Downloads: 14
Views: 3

Eat more fruits and vegetables, May, mommy said. This is the statement that I have always heard from my mom since I was young. At that time, I wondered why I had to eat all of the veggies that were 50% on my plate in every meal and I always felt that they were tasteless so I did not want to eat them and I told her that I prefered KFC fried chicken with crispy french fries.

As time passed, I have grown up to be a smart senior high school student and ,one day, I accidentally saw my friend sharing another Facebook post of medical doctor about the tips to be longevity and it was listed on the first one Eat lots of vegetables and fruits in every meal’. I was thinking that Well, I know why my lovely mom always keeps pushing me to eat those veggies.

Apart from this post, I saw the story of my Instagram’s friend and actress that they have a healthy eating habit like a lot of avocado, strawberry ,quinoa, and sesame and what I really love was that they are all slim which is my ideal body.

This led me to decide that I will adopt healthy eating habit. Nowadays, I have seen healthy food appeared in the menus of many restaurants and there is the new area in Tops Supermarket selling only Healthy Food Products’. Also, I went to have lunch at my favorite clean food restaurant at Chieng Rak and there were so many people compared to other restaurants around that area that I need to wait for the queue about 15 minutes. This makes me wonder that what has influenced Thammasat University students to eat healthy food in their daily lives.

According to World Health Organization, the basic principles of healthy diet include the following: nuts, whole grains (oats, wheat and brown rice), at least 400 gram of fruit and vegetables per day, less than 5% of total energy intake from free sugars, less than 30% of total energy intake from fats (the intake of saturated fats should be less than 10% of total energy intake and trans-fats should be less than 1% of total energy intake), and less than 5 gram (one teaspoon) of salt per day. The practice of healthy diet also helps protect people from different types of diseases such as diabetes, heart disease, stroke and cancer (World Health Organization, 2018). Nowadays, it can be seen that more people have shifted their lifestyle to eat healthier food and exercise regularly, for example, there are a lot of people attending the running marathon events at different places in Bangkok, Thailand. At the same time, there are many kinds of popular diet trends such as dairy-free, low-carb, low-fat, gluten-free and vegan and the adoption of each diet trend is varied according to different individual demands, gender and age. According to Crimson Hexagon, Lou Jordano wrote that women prefer gluten-free, while, men prefer fat-free diet to any other kinds of diet. Moreover, the consumers under 35 years old are interested in dairy-free, low-carb and low-fat diets, whereas, consumers over 35 years old are more likely to adopt vegan and gluten-free diet (Crimson Hexagon, 2018).

Furthermore, the health and wellness trend has gained popularity among consumer groups globally. According to Forbes (2017), Deborah Weinswig mentioned that according to the data of Euromonitor International, the global health and wellness market reached 686 billion dollars in 2016 and the market is expected to grow at a 3.5% Compound Annual Growth Rate, to 815 billion dollars, by 2021. Besides, she also stated that Jack Ma, Chairman and Founder of Alibaba, summarized the growing trend that consumers, today, would like to be healthy and happy since they are increasingly spending their time on fitness or other activities that will help improving their well-being such as eating organic food, taking health supplements and following particular types of diet (Weinswig, 2017). Therefore, the increasing customer demand of healthier food means that the companies in the food industry have to adapt according to the changing trend by concerning more about health as the top priority when researching and remarketing any new product.

In the western country, the growth of organic food market is expanded tremendously, especially in USA. According to Food Navigator USA, Stephen Daniells stated that there is the increasing demand of organic products and the estimates in 2012 from the Organic Trade Association revealed that 81% of American families purchased organic food at least some of the times and the production of organic food has soared about 240% between 2002 and 2011. The recent report by Information Resources Inc. and SPINS also founded that the sales of organic retail sales topped at $81.3 billion in 2012, up 13.5% from the previous year and it was estimated that the sales of US organic food market will grow 14% from 2013 to 2018 (Daniells, 2014). This shows that the growth of the healthy food market is more likely to gain more and more value in every year. In addition, the trend of healthy food has also widely captured the attention of a lot of people globally. According to Forbes, Nancy Gagliardi mentioned that the global sales of healthy food products are estimated to increase and reach $1 trillion by 2017, according to Euromonitor.

As Nielsen had conducted online Global Health and Wellness Survey that polled over 30,000 people about the customers’ perception towards healthy food, the result showed in the 2015 report of January that 88% of the respondents including Generation Z to Baby Boomers are willing to pay more for healthier meals (Gagliardi, 2015). This can be implied that every generation, no matter young or older people, places the important on health-related issue and gains interest in purchasing the healthier food that will boost their health. Expected ResultsThe aim of this research is to discover about the university students’ behaviors, the individual-level and environmental contexts that affect their behavior of adopting healthy eating habit in Bangkok, Thailand. The data gathering process in this research is to identify the behavior and find out what major factor cause the university students in Bangkok, Thailand to make a decision for purchasing healthier food.

Research Question

The research question is:What factors affect the healthy eating behavior among university students in Bangkok, Thailand? The sub-question is: 1. Between individual-level factors and the environmental contexts, which one has major impact on selecting healthier food choices among university students in Bangkok, Thailand? 2. What are the most popular diets among university students? Hypothesis The proposed hypothesis for this study is: Peer affects the healthy eating behavior among university students in Bangkok, Thailand. For this hypothesis, the independent variable is peer and the dependent variable is healthy eating behavior among university students in Bangkok, Thailand.

Literature Review

An overview of the internal and external factors influencing healthy eating habits is organized by topics to demonstrate how these factors affect the adoption of healthy eating behavior.Self-motivation The likelihood that people will engage in healthier diet will be higher if they believe that it can help preventing them from diseases (Petrovici & Ritson, 2006). Moreover, according to Weenottranon & Kee-ariyo’s research, they had cited that Podjanee Pueankham (2011) who conducted the study about the attitude towards healthy food consumption in Chiang Mai and it has found that people will be more motivated to consume healthy food if they think it will help them have beautiful skin and help them be able to control their weight (Weenottranon & Kee-ariyo, 2017).

Apart from this, people will concern about the taste of the healthy food since they think it is tasteless when compared to the unhealthy food which is more delicious. They will also have less desire to change their diet to healthy diet if they perceive that they are less risk from the diseases (The European Food Information Council, 2006). This means that people are less aware the hazard of the fatty food that they usually eat in daily life and place less important on the health since they have the belief that what they eat everyday is still healthy since there is no sign of the diseases for them.

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Eat More Fruits and Vegetables. (2019, Aug 20). Retrieved from https://studymoose.com/eat-more-fruits-and-vegetables-essay

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