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E-commerce of Popular Brands Final

Paper type: Essay
Pages: 9 (2127 words)
Categories: Brands
Downloads: 22
Views: 3

The cosmetics industry is known for its highly competitive and innovative nature, and L’Oreal has pioneered growth and progress within it – with a current day example of this being seen in L’Oreal focused e+orts in the developing market of China (L’Oreal, 2014).

They are however followed closely in the industry by strong competitors such as Nivea, Proctor + Gamble and Gillette, who each haven’t quite enjoyed the level of success of L’Oreal in mass market cosmetics, but are however close competitors.

Being a major multinational company, L’Oreal competes strongly on a global basis. Due to this however there is a much wider scope of potential inHuences that can a+ect the overall business environment compared to if it were a solely nationally competing businesses.

This has a major e+ect on the how the business operates, and means for example that the areas such as, marketing and advertising for example, have to appeal to a wider audience, or at minimum be much more carefully considered to ensure success.

This is just an example of one way, therefore, the inHuence of the organisational culture must be monitored and considered to a high level to ensure success for the business.

The cosmetics industry is known for its highly competitive and innovative nature, and L’Oreal has pioneered growth and progress within it – with a current day example of this being seen in L’Oreal focused e+orts in the developing market of China (L’Oreal, 2014).

They are however followed closely in the industry by strong competitors such as Nivea, Proctor + Gamble and Gille8e, who each haven’t quite enjoyed the level of success of L’Oreal in mass market cosmetics, but are however close competitors.

Being a major multinational company, L’Oreal competes strongly on a global basis. Due to this however there is a much wider scope of potential inHuences that can a+ect the overall business environment compared to if it were a solely nationally competing businesses.

This has a major e+ect on the how the business operates, and means for example that the areas such as, marketing and advertising for example, have to appeal to a wider audience, or at minimum be much more carefully considered to ensure success. This is just an example of one way, therefore, the inHuence of the organisational culture must be monitored and considered to a high level to ensure success for the business.

The cosmetics industry is known for its highly competitive and innovative nature, and L’Oreal has pioneered growth and progress within it – with a current day example of this being seen in L’Oreal focused e+orts in the developing market of China (L’Oreal, 2014).

They are however followed closely in the industry by strong competitors such as Nivea, Proctor + Gamble and Gille8e, who each haven’t quite enjoyed the level of success of L’Oreal in mass market cosmetics, but are however close competitors. Being a major multinational company, L’Oreal competes strongly on a global basis.

Due to this however there is a much wider scope of potential inHuences that can a+ect the overall business environment compared to if it were a solely nationally competing businesses. This has a major e+ect on the how the business operates, and means for example that the areas such as, marketing and advertising for example, have to appeal to a wider audience, or at minimum be much more carefully considered to ensure success.

This is just an example of one way, therefore, the inHuence of the organisational culture must be monitored and considered to a high level to ensure success for the business.

E-Commerce of Zalora Bangkok School of Management 

Brief Background and History of Zalora

ZALORA is Asia’s leading online fashion destination. They are the biggest and fastest developing style-targeted E-trade website online in Southeast Asia. Founded in early 2012, Zalora exist in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Thailand, Vietnam and Hong Kong.

Offering an intensive series of over 500 top international and local manufacturers, the clients can search from thousands of products across men’s and women’s fashion, shoes, accessories on-line. They provide a thirty-day free returns policy, fast deliveries inside 1-3 working days, free transport over a certain spend, and more than one fee strategies inclusive of cash-on-delivery.

At ZALORA, they agree with that purchasing journey must be handy and fun. They have a fantastic group of local client service consultants.

External Analysis of the General and Competitive Environment to determine threats and opportunities The competitive environment of Zalora has one of the biggest competitors in Asia that is Lazada. Zalora and Lazada have a similar business concept and e -commerce. Zalora competitive advantage is that it has a special offers that the organization brings to the market space and enjoys first-mover advantage.

The first-mover advantage of Zalora is that it has target new market niche where consumers can make online purchasing by using a smartphone anywhere and anytime consumers want to. Moreover, payment can be made made on delivery The market strategy that Zalora promote its goods by providing an attracting display of goods and arranged the goods according to the types of the goods such as sport items on sport area and health products is on health area.

By understanding the competitive advantage and environment Zalora has a huge marketplace and opportunity as it operate globally and gain a large amount of revenue in each market niche especially from social consumers. But there are threats for Zalora as well that includes: Globalization pushes the organization to cross national limits and manage social decent variety, which may have a negative effect if the association comes up short on the social knowledge.

The expanding number of direct as well as roundabout contenders influences the association’s capacity to continue and grow the client base. The decaying financial conditions influence business execution when they legitimately impact the clients’ spending examples and obtaining power. The ascent in expansion builds the expense of creation and influences the business benefit.

Analyze its E-Commerce Presence and Framework

Zalora exists in Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong, Thailand and Taiwan. The value proposition of Zalora is to provide goods quality services and products that are unique and unrivaled in physical store. The revenue model of Zalora is to benefit the use of a sales revenue model where they earn money by selling goods through online.

Apart from that, Zalora can use the advertising revenue model as their revenue for the organization where their can advertise other business on their websites like what YouTube is doing for it business. Zalora is the pure e-commerce organization. It has a large warehouse where it also play role as inventories and all goods are kept in the warehouse.

Zalora receive order by online through its website from the customer service department and all the order will be distribute to the warehouse department and all the order will be packs and send to the delivery department for deliveries to the customers.

Zalora target market is their fashion awareness. The target market of Zalora are people that care on how they look. They are people who take the extra time to choose and nitpick on their clothes, shoes and accessories. They are people who value fit, style and quality.

The framework of Zalora is Direct Courier service. Zalora is supplied with responsible transport drivers. For every day’s task, they begin by means of first gathering the parcels from the distribution center based on the particular region they’re capable for. Then, they move towards their respective places to begin distribution.

The allocation of drivers to a particular location optimizes the efficiency of the enterprise transport device, because they may be already familiar with the locations.

Additonally , customers are knowledgeable of their deliver in advance. Basically, this feature gives the clients the privilege to pick a group factor at any of the 7-11 save they pick out Island extensive.

This technique is thru TA-Q-BIN which is introduced to their doorstep – a door-to-door shipping service which operates with Zalora to assist companies operate this success channel correctly. TA-Q-BIN collects the deliveries from Zalora’s warehouse and then provides at 7-eleven shop.

The packages are specifically given to clients upon price and undelivered gadgets are returned to Zalora Warehouse. The success channel gives an alternative delivery area apart the customers’ houses, making the net purchasing possible in excellently convenient for the clients. The fact that the 7-eleven stores are opened 24 hours for maximum of its branches this makes the pickup location greater reliable and convenient.

Collection from POPStation:

Just like the TA-Q-BIN, the SingPost POPstation is conveniently located and without difficulty accessible 24 hours an afternoon, and 7 days a week.

The clients can decide their parcel is introduced to a SingPost POPstation is the closet them. This approach is quite simple, handy, and secured for customers to just accept their parcel, they don’t should wait for the delivery man to meet them at domestic.

A monitoring email and SMS notification are generally despatched to clients to gather their parcel, after arrival at the POPstation, additionally, they are able to determine to either manually enter the collection pin or test the QR code. (POPstation, 2015) All shipping operations to the SingPost POPStation are completely controlled via SingPost, who takes the gadgets from the Zalora warehouse and provides them to the specified POPStations.

Despite the fact that, Zalora utilizes various ways to deal with get things conveyed to their clients, in any case, because of the use of nearby dispatches to make the conveyance procedure simpler, which happens between 9am-6pm on business or working days. Zalora will probably make the conveyance time inside 3 hours, yet having a 24-hour conveyance cycle still remains a big challenge.

Critically Analyze the use of E-Commerce for the ZaloraThe critically analyze of the use of E-Commerce for Zalora includes a Pros and Cons Analysis.

Pros

  • Easy Navigation and Intuitive Operation:

Zalora online keep is nicely laid out and clean to use. in the course of your first visit to ZALORA or while looking for a specific model, our clients and customers are guided via the store grade by grade to complete their buy brief and effortlessly.

  • Fast Shipping:

Our customers call it “flash shipping” – as we usually ship out orders the same day!

  • Free Delivery Available:

At ZALORA, clients can meet all requirements for FREE Delivery when the base bin size of RM75 is met, for both East and West Malaysia.

See Details. Shoes and garments will consistently shift – for instance, a dress probably won’t fit. At Zalora, we acknowledge returns inside 30 days of conveyance.

  • Simple and Safe Shopping:

Once the desired items are in the cart, our customers can pick out among the diverse at ease price options. Price may be surely made with the aid of invoice, direct debit, prepayment or credit card.

After a a hit order, our clients are informed approximately the cutting-edge repute of their order. each customer receives a monitoring number with which they can follow up their order until delivery.

  • Compressive Personalized Service:

Our clients and clients can utilize the client administrations hotline or the client benefit live chat on the subject “footwear and design” conjointly address their questions to the master client bolster. There’s an broad extend of administrations accessible to our clients – individual, proficient and expedient.

Cons

  • Credit Binge post 2008 Recession:

Simple access to credit can be over whenever, so Zalora App should concentrate on decreasing its reliance on obligation to grow. The gathering has gone on for beyond what 10 years and rollback from Fed can bring about colossal intrigue costs for Zalora App.

  • Growing Protectionism:

Zalora App should support the hazard against developing protectionism running from – putting away information into worldwide market to differentiating hazard by working into nations at various monetary cycle.

  • US China Trade Relations:

Zalora App has concentrated on China for its next period of development. Be that as it may, there is developing pressure between US China exchange relations and it can prompt protectionism, more grating into global exchange, increasing costs both as far as work cost and cost of working together. 

References:

  • Accounting, F. &. (2019, March 04). MBA SWOT : Zalora: Dressing Up the Mobile App to Engage Customers SWOT Analysis & Matrix – strengths, weaknesses, opportunities & threats. Retrieved August 10, 2019, from Multimediacreative04. (1970, January 01).
  • SWOT Analysis. Retrieved August 10, 2019, from Case Study. (2014, November 25). Retrieved August 10, 2019, from Zalora Philippines From Growth to Profitability SWOT Analysis. (n.d.).
  • Retrieved August 10, 2019, from Zalora Supply Chain Operations Management Project. (2016, November 10). Retrieved August 10, 2019, from Unknown. (1970, January 01).
  • DISCUSSION BOARDS OF EC. Retrieved August 10, 2019, from 7 Essential Elements For E-Commerce Websites. (n.d.). Retrieved August 10, 2019, from

 

Cite this essay

E-commerce of Popular Brands Final. (2019, Dec 13). Retrieved from https://studymoose.com/e-commerce-kk-final-example-essay

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