The total number of households in our country is around 231 Million out of which Television households are only 148 Million (TAM Annual universe Update 2012). DTH Subscribers registered with Pvt. Service Providers is 44.21 Million (Indian Telecom Services Performance Indicator Report Dec 2011 by TRAI). That shows the future growth potential of DTH industry. With the Government drive for rise in rural electrification, income and the consumption patterns, people have started demanding quality products. This is resulting into faster adoption of DTH as a category.
The presence of all channels across the country is an enabler and will continue to be the game changer in favor of DTH Platforms. The recent regulation of Telecom Regulatory Authority stipulating the complete Digitalization in India by 2014 will further strengthen the demand and growth of the sector.
With the government aggressively pushing in for digitization of TV, Multi System Cable Operators (MSOs) are expected to lose their subscribers to DTH during the 4 phases that requires the complete digitization of four metros namely Mumbai, Delhi, Chennai and Kolkata, then 38 cities across India, all the urban areas and finally complete India by 31st December 2014.
The recent success in installation of DTH TV in railways and buses will also unfold opportunities of such roll out in times to come.
The new retail chain outlets spreading all across the country will also help in presence and acceptance of the DTH category as an off-the-shelf product. The recent successful launch of HD set top box, set top box with live recording etc… will also create a new demand for the technology, further accentuating the growth story. In nut shell, the rise of rural consumption, reduction in the entry level price, variety of content, wide spectrum of value added service, large landscape still under cable dry area and the approach towards personalizing the services to the customers will continue to act as opportunity areas in the forthcoming years for DTH service.