Domino’s Delivers Essay
Q.1) Compare the various pizza restaurant chains. Do you agree that fast delivery is the only competitive advantage Domino’s has? If so, explain the implications.
Ans Dominos Pizza has various marketplace opponents such as Papa Johns, Pizza hut, NYC Pizza, Pizza Inn. In providing services, Dominos Pizza have a tiny edge over its competitors’ and dominos providing the best quality service by delivering Pizza in half an hour. Other competitors have high prices for normal and plain pizza but the pizza with topping had lower price than Dominos. Other restaurants have also high and medium quality pizza whereas Dominos has low and normal quality pizza. It can be concluded from the article that dominos services are much better than any other pizza chain and in service providing sector providing pizza in half an hour.
Q.2) Imagine you were a Domino’s manager and had to answer the question: Should Domino’s continue to maintain 30-minute guarantee? If not what do you suggest the company should put in its place to survive?
Ans.) I think Dominos should not continue to maintain this 30 minute guarantee delivery commitment because protection is must from any undesirable event, accident can happen and other problems as well. They should adopt new quality pizza and recipes for the customers and compete with other pizza chains. They should also focus on the pure hygiene of the pizza.