In order to touch basis on what everything truly is and get a solid meaning, let’s discuss what an art style really is, “..Art styles describe the way the artwork looks. Style is basically the manner in which the artist portrays his or her subject matter and how the artist expresses his or her vision. Style is determined by the characteristics that describe the artwork, such as the way the artist employs form, color, and composition, to name just a few. Another important factor in determining the style of an artwork is to examine the way the artist handles the medium, taking into account the method or technique that the artist uses. An additional aspect of art styles is the philosophy or driving force behind the artwork.
All of these stylistic elements are defined by the choices artists make as they compose their artwork.” [ArtIsFun] So, now that we understand that — the main issue I feel needs to be addressed is that recognizable art is not limiting the creativity of an artist, it just limits their field. It doesn’t stop them from expanding, rather than allow them to be free from pressure of the new-tone art, as they stick with their recognizable art and expand from there.
Consistency is never bad, in fact, it’s considered stable so long as there’s also a slight variation, whether through purpose, tone, color, meaning, etc. For instance, a particular artist may have recognizable art for marketing purposes. If someone were too originally paint flowers of different variations, and then start painting people – the difference can be confusing; “If your goal is to create a name-recognized brand – like Mary Engelbreit, for example, you have to develop a strong, tight and recognizable style. People have to see it and know, “Mary Engelbreit.” Mary is known for her black and white checks, cherries, cute characters and use of quotes in her work.
If she started painting landscapes, it would confuse the market.” [Reed] However, another issue is that when creating a portfolio to impress a major employer, they seek variation and different styles; but why? If you’re good at it, why change? They want to be able to see all that you’re good at. Very similar to how American Idol put its contestants through rock music and then through country music. So, even though you may be particularly good at a particular style, variation is sought upon when searching for a career. The broader, the more unique even if you’re placed doing one design for the rest of your life in that particular career.