Distributors Essay Topics


Manufacturers use a number of alternative intermediaries to make their products available to their target customers effectively and efficiently. These intermediaries share the different marketing activities with the manufacturers. Distributors are very popular intermediaries both in consumer marketing and business to business marketing. The three commonly used distribution strategies by manufacturers are exclusive distribution, selective… View Article

Comparison Between Export Agents and Distributors

Many companies have often found themselves in a dilemma on whether to use export agents or distributors when they decide to venture overseas. This is therefore not a problem constrained to ABLE Limited only. This dilemma often arises from the inability to distinguish between the functions of export agents and distributors. Even with complete knowledge… View Article