Different Ways of Advertising in the Modern World

Television have been a source of communication for many years and has provided people with everyday life stories, weather, sales, announcements of job fairs, movies, shows and sports. “Television has been used as an advertising medium nearly since the day the device was introduced at the New York World's Fair in 1939”, (Gilani, n.d). An advantage that you will get out of television is having the accessibility of educational programs for both children and adults.

The educational programs available for children would be for example; Dora the Explorer, Bob the Builder, Sesame Street, Curious George and many more.

For the adults there are several cooking channels, Do It Yourself, Home Improvement and additional programs such as for exercises, etc. Due to advance technology consumers can watch television on their phones and tablets. A disadvantage would be having too many choices to choose from that can cause the consumer to be overwhelmed by the information being offered at the same time.

Therefore, we also have access to radios, in which they provide services at any location you may be from home, car and events.

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“Radio remains a strong advertising medium with continued growth in advertising revenue, according to the Radio Advertising Bureau”, (Linton, n.d). I enjoy listening to music without commercials, so currently I’m able to do that with XM radio station and through Pandora. Although you must pay for the non-commercial services it is the best investment to have with no interruptions. Listening to the radio in your car is a good source as it can provide you with traffic, road closure, accident reports, detours and alternative routes if any.

I believe that in the earlier times before televisions and radios newspapers were the main source of communication and it was a way for people to stay connected to what was going on. “Newspaper display advertising is a form of newspaper advertisements- where the advertisements appears alongside regular editorial content”, (Singh, 2015). Some of the advantages of a newspaper is due to the inexpensive way for consumers to purchase. Not only a consumer has the access of purchasing the newspaper at a news stand or store, but they can also receive it directly at their homes by different vendors avoiding any inconveniences. The disadvantage would be the discoloration on the print where sometimes it is not readable. Consumers will run into the chances of reading materials that are false, but this goes along with everything that we read.

In my opinion social media such as Facebook, Twitter, Instagram are all site that are good sites to stay in contact with family, friends and even artists. The only good experience I had was having the ability to reconnect with family that I had lost contact with for almost 3 years. The disadvantage is/was that my account was hacked, and I was forced to close my accounts as it became difficult for me to control. I have been out of social media for approximately 2 years and although I miss not being able to connect with family and friends, I’m okay not being involved with all the drama it can cause.

Lastly, but no least billboards, although it is a way to also communicate or advertise your business to potential consumers it also has only one way to advertise. Normally, billboards are placed on highways or near roads where there is a high volume of traffic. Some provide directions to the closes restaurant, hotel, and malls or a high-priced product such as watches. I personally have found some billboards to have good advertising information such as venues for example; weddings, amusement parks and agencies to contact to arrange vacations.

In conclusion as mentioned before television, radio, newspaper, social media are good methods to convey different information. When advertising ensure to know your audience before presenting. Ensure to be precise and direct to what you are trying to communicate to your audience. Transparency is the key to a successful advertisement along with communication verbally and visually.