Diaper Essay Topics

Kimberly Clark Proctor Gamble Diaper Wars

Competition in the diaper industry raged on as Kimberly-Clark (KC) strived to stay ahead of its main competitor, Proctor and Gamble (P&G). By the end of 1989, KC’s Huggies controlled 32% of the market share—the highest of any single product competing in the diaper market. Now facing significant financial constraints, the leader in personal care… View Article

The Disposable Diaper Industry in 1974

The disposable diaper industry began in the mid-1950s when P&G was asked by the nun at Cincinnati Catholic hospital to invent a disposable diaper to eliminate the sanitary problems associate with cloth diapers which were prevailed in those days. Consequently, P&G began national expansion of its Pampers brand and it could establish of the foundation… View Article

Marketing Plan: Johnson & Johnson

Marketing Plan: J & J DiaperOrganizational OverviewBackground on Johnson & JohnsonIn 1886, Robert Johnson joined his two brothers, James and Edward Johnson and went into business in 1886 in New Brunswick, New Jersey with 14 employees. They incorporated as Johnson & Johnson (JNJ) in 1887. One of JNJ’s most well known products was Johnson’s Baby… View Article