Big Data Essay Examples

Big Data - Free Essay Examples and Topic Ideas

Big data mainly refers to the use of high volumes of data from a variety of sources to help businesses achieve competitive advantage in market (Ghosh, 2015; Iyer, 2018). Or in other words, data that is beyond the storage capacity or processing capacity of a firm is known as big data. Big data is bringing revolutions in marketing and sales (Columbus, 2016). Some of the main sources of big data include social networking websites, online shopping websites, sensors, and organizational data. Data from all of these sources needs to be stored instead of being discarded because it plays a key role in carrying out the related processes.

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