Customer Essay Examples

Essays on Customer

Advertisements` Influence on Customer Brand Selection
Words • 1702
Pages • 7
Summary The following report by Jeswin Joy entitled “Advertisements` Influence on Customer Brand Selection” provides a top-level view how consumers make brand selection decisions and what the role of advertising is in the decision process. Almost everyone in the world is overwhelmed with the mass communications for example TV, films, videos, billboards, magazines, movies, music, newspapers, and internet. Of all marketing tools, advertising is famous for its dependable effect (Katke, 2007). Jeswin explains about the brand addiction among the customers.…...
AdvertisingAdvertising TechniquesCustomerInfluence Of Advertisement
Dystopian World in MT Anderson’s Feed
Words • 1057
Pages • 5
The feed is a satirical novel set in a dystopian future where MT Anderson offers a thought-provoking and scathing indictment that may prod readers to examine the more sinister possibilities of corporate and media-dominated culture. Anderson draws parallels between our society and that of the Feeds to bring light to recklessness and warn readers of what must be improved if humanity is to survive. He achieves this by juxtaposing the two main characters in the novel, Titus and Violet, and…...
ConsumerismDystopiaDystopian SocietyNovels
Customer Loyalty Programs as a Marketing Tool in Growing Business
Words • 732
Pages • 3
Nowadays, in this of major competition, businesses continuously look different ways to stay competitive. Marketing is the most significant function in a company. One of the most important tasks of a business is to increase the marketing budget to gain new customers. However, from the clients that you already have, you can get much more benefit than being in a constant search for markets. Therefore, after a successful deal, the business not just to rush in search of more and…...
BusinessCustomer LoyaltyMarketing
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The Types of Waiting Line System
Words • 1826
Pages • 8
Introduction Customers waiting to get service from server are represented by queue and called waiting line. Unsatisfied customer due to long waiting time can be a potential loss to any service organization. Managing waiting lines is one of the foremost objective for service operations manager as prompt service delivery is one of the parameter to achieve competitive advantage. In this essay we would discuss how analytical models of waiting lines can help managers evaluate the cost and effectiveness of service…...
CustomerCustomer ServicesTechnology
Organize customer
Words • 556
Pages • 3
The second objective is to measure the performance of image management in an organization. How people perceive an organization and its products can be known through a number of ways. The first way is to look at the product demand and sales plus the customer’s interest in the company. Secondly, the company can organize customer and public surveys in order to know the opinion of the people about a company’s corporate image. Moreover, the results of the marketing tactics like…...
Market/Customer Information
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Pages • 2
The way the restaurant highlights sweet delicacies and hearty meals would undoubtedly attract whole families who wish to enjoy a casual but hearty lunch or dinner. Also, the separate sections would provide venue for customers to dine and order to their current needs. Catering to families would be key to the success of the restaurant. The wholesome atmosphere would provide an appropriate venue for children to enjoy a meal with their parents, and it would be no problem for the…...
Main customer market
Words • 214
Pages • 1
The target market of Wal-Mart is blue collar and lower middle class shoppers. These shoppers do not have the luxury for shopping in big malls or specialty retail shops since they are either too expensive or too far (Blanchard, 2005, p. 119). Hence, in normal scenario these people would be denied of the variety or type of goods they wish to purchase. However, because of its sheer size, the target market of Wal-Mart is almost the entire population, except perhaps…...
Internal &External Customers
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Pages • 3
Research and Archaeologist: National Maritime Museum provides different types of information on their exhibits, such as history on the buildings. Families: For families the National Maritime Museum provides baby changing rooms and provide sound or video images. Activities such as Science Weekend for all age groups and who are interested in how the earth moves and interested in to see the planetarium show. 12Schools: National Maritime Museum provides conferences, lectures, questionnaires and booklets on the Museum for schools. E. g.…...
The holiday brochures appeal to their customers
Words • 838
Pages • 4
For this essay I shall discuss ways that holiday brochures appeal to their customers. I will examine three brochures and compare them to each other. The three brochures will all have different target audience, so as to show you what different techniques are used to get a certain group of people to buy the holiday a company is selling. The club 18-30 holiday brochure to Mallorca is very bright with colour. This could be to catch your eye as you…...
Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
Words • 702
Pages • 3
The philosophy behind a customer loyalty program is simple: Repeat customers are rewarded and businesses increase sales. It’s a basic but powerful strategy.For instance, My Starbucks Rewards, the coffee giant's customer-retention program, significantly contributes to the company’s record growth.  Starbucks claims that the program played a key role in its  in total revenue in 2013’s second quarter fiscal results.  Best Buy also turned to customer loyalty after experiencing stagnant revenue growth year after year in its brick-and-mortar stores. To keep up…...
BusinessCustomer LoyaltySmall Business
What does good customer service mean to you?
Words • 64
Pages • 1
What does great customer service mean to you? It should be responsive round the clock and be able to solve the problem without redirecting from one specialist to another. A customer service worker should be friendly and interested in helping the client. 24/7 support will make the service even more professional because clients will be able to write a message or call whenever they need....
Customer Services
What does exceptional customer service mean?
Words • 48
Pages • 1
Customer service should work round the clock. It means whenever you have a problem, you can contact support service. People working here should be polite and friendly. Also, they should be well-trained and be able to help with most situations. What does exceptional customer service mean to you?...
Customer Services
Wal-Mart: Customer Service Development and Training
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Pages • 5
Walmart is a world leader in helping to save people money, but the company also strives to provide excellent customer service. This paper will address the training and development of Walmart’s employees to uphold this value. Through one-on-one training mixed with online courses, the HR department of Walmart can achieve this goal. The Training Need Walmart’s training needs are to have training classes for customer service provided to all Walmart associates including managers, assistant managers, door greeters, and other employees.…...
CustomerDevelopmentEmploymentTrainingWalmartWalmart Pros And Cons
Six Ways to Create a Memorable Customer Experience
Words • 69
Pages • 1
It is often the little details that customers recall even more than the product they purchased or the service they received. Little details that customers notice, and that makes them feel good about not only making the purchase, but making the purchase from you, is a significant part of the overall customer experience. Here are six ways to go above and beyond good customer service and boost customer loyalty....
Service Quality and Customer Satisfaction
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Pages • 6
Service quality has been one of the most important issues for researches, practitioners, managers in service literature and marketing (Parasuraman et al., 2005). Gronross (1982, p37) defined service quality as "the outcome of an evaluation process where the consumer compares his expectations with the service he perceived he has perceived". In other words, service quality is "the delivery of excellent or superior service relative to customer expectations" (Zeithaml and Bitner,1996, p. 117). Moreover, service quality refers to a customer's subjective…...
BusinessCustomer ServicesPsychologyQualities
Selling Customer Information
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Pages • 6
Introduction Selling customer information compares with sharing information and it depicts data exchange between the different firms, individuals, or technologies. With the increasingly complex analytic tools, practically all entrepreneurs enjoy some access to a broad range of information about their customers. Such business owners know where their clients live or where they can be found, the language they use in communication, their sex, as well as their levels of income (Chan & Chan, 2009). Moreover, business owners take time to…...
Product to customers
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Pages • 6
SELPHY: Agents are the distributors who buy the manufacture's goods and re-sell them at a profit. What's more they do not purchase the manufacture's goods, but earn a commission on whatever sales they make. Multiple stores buy goods for retailing direct from the producer, many of them under their 'own label' brand name (BPP, 2004, p.241). Therefore, Canon should use agents and multiple stores to sell the product to customers. Because, SELPHY is products line - a new lab smart…...
Potential customers
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Pages • 1
The promotion mix of a company, also called as the communication mix, comprises of advertising, sales promotion, personal selling and public relations. In the earlier business era of low competition business organizations adopted undifferentiated marketing strategy also referred to as mass marketing that focused on producing a single product or a product line and marketing it to all the potential customers to benefit from economies of scale as it was cheaper to produce a single product and develop common marketing…...
Organization Chart
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Pages • 3
An organizational structure is the one which shows the hierarchy or levels of organization and it represents the designations held by the employees in the organization. Organizational structures can be represented in different ways. These structures can be horizontal or vertical. They can be with broad or narrow span of control. Each kind of the structure has its own advantages and disadvantages. A tall or vertical organizational structure has many levels and it’s characterized by top to bottom approach of…...
CustomerMarketingOrganizationOrganizational Structure
Operations Management and Strategies: Crucial to Business Success
Words • 1330
Pages • 6
Global businesses are influenced by effective operations strategies involving operations management. These strategies and management effect on the progression of being successful. Operations refer to the business processes that involve transformation or, more generally, “production”. It is a crucial key business function and is essential to business success. New product and design is an operation strategy involving influences such as technology, quality expectation and government policies. Another operation strategy is performance objectives outlining influences such as globalisation, cost-based competition and…...
Business ManagementBusiness SuccessCustomerEmploymentIkeaInventory
Operations Management-Customer Service
Words • 384
Pages • 2
According to Nersesian (2000), “Operations management is all about transforming raw inputs in the form of labor, material and capital into useful goods and services. ” It is important to handle all the aspects of operations management in an organization to deliver the products and services promised by the organization in various communication processes with its stakeholders. This is a case of US based manufacturing company the Carbide Industries Corporation. This is a multi-national company has annual sales nearing $10…...
Nike Wants to Help Its Customers Add Soul to Their Soles and Express Their Individuality by Customizing Their Own Shoes
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Pages • 2
Nike has a link on their website that allows its customers to customize their own shoes on the internet. If you’re in the middle of your shoe design and have questions about what to do next you can go to the bottom of the Nike homepage where there is a customer service link and through that link you can click NIKEiD and click the link titled Help Building your NIKEiD order. The only problem with this is that this like…...
Motorola Corporation: a History of Quality Management
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Pages • 12
MOTOROLA CORPORATION – A HISTORY OF QUALITY MANAGEMENT Ivan Ortiz Illinois Ensign85@yahoo. com 630-699-3264 GM 588 Managing Quality Instructor Robert Lee August, 2011 Keller School of Management Introduction The Motorola Corporation was founded in 1928 when its’ Owners Paul and Joseph Galvin decided to start a business in the area of battery storage. Paul was interested in improving on the technological advances that had taken place to date in that field. As a result, his motivation and hard work allowed…...
Investigating the Importance of Customer Service
Words • 707
Pages • 3
Over the past thirty years Customer Service has been evolving, and will continue to do so the more we practice in organisations. The significance of customer service does not go unnoticed. There are many attributes involved to make it successful in practice. Customer Service has to be a team effort and not just the responsibility of the staff dealing with the public directly. Most customers have the option to go elsewhere is the quality of service is lacking, which in…...
BusinessCustomer Services
Internal customers and external customers
Words • 2156
Pages • 9
Customer service plays and important role in running any company, particularly in the travel and tourism industry. If customers receive good customer service hey will be happy and as a result they will keep using the company/organisation. Therefore, the company receives more business and in return make a decent profit. Good customer service involves working to customer need, Speaking on a respectful level sufficient product knowledge, being understanding to customers and remaining impartial, well trained staff, dealing with customer complaints…...
Gemstones & Customers
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Pages • 1
Value can be quantified in a number of ways. Theoretically, value can be assessed by the amount of money an item is worth based upon its composite parts. In such a way, a 1 carat diamond ring set in white gold has more value than a 1 carat cubic zirconium set in sterling silver. In addition, some find value in the rarity of an item. Some gemstones are more rare or more beautiful and thus considered more valuable. However, the…...
Bargaining power of Customers
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Pages • 3
Bargaining Power of Suppliers In the apparel industry, commodities and undifferentiated products, such as cotton, are purchased in the manufacturing of goods sold to customers. Also, cheap labor is abundant overseas for manufacturing needed products. Switching costs are low for this industry, allowing firms to easily pick and choose which suppliers they would like to do business with since suppliers offer very similar products, which gives suppliers in this industry low bargaining power. Price Sensitivity In the specialty apparel industry…...
Customers bargaining power
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Pages • 1
Wal-Mart and FedEX has used new technology very effectively. They have been able to automate their processes and increase the production through speedy computing and reliable communication systems. The technology is something that progresses in a rapid speed hence it is very important to cope up with the progress and adapt the change that can result in profits and ease in achieving the company’s objectives. (Steven , 2004) The five forces of porters that can affect information technology from the…...
Customerization According
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Customerization According to Wind and Rangaswamy, the customerization is “a buyer-centric company strategy that combines mass customization with customized marketing”. (Wind & Rangaswamy 2000) simply saying, customerization is anew approach in marketing differing from mass product customization. Customerization involves mass customization, personalization, one-to-one marketing and customer control “all delivered’. (more…)...
Customer value in today’s competitive business market
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Pages • 3
In order for health care organizations to respond to this growing trend toward consumerism, customer value applications must be Implemented In dally business activities. The author describes four critical processes and areas that should be of focus in order to build success. The first is to successfully identify what your customers need and expect. The second process is to build service delivery models to meet each target segment. The third area is to understand your customers enough to anticipate customer…...
Customer Service Management
Words • 90
Pages • 1
Customer service management has always been a concern for many businesses. It is becoming a bigger issue, as many organizations realize the advantages of managing the relationships with customers. The benefits of good customer service management will increase, as an organization begins to provide effective and efficient customer support. Small and large organizations should embrace the importance of developing a good rapport with customers. It is always helpful to stay informed on the latest techniques that can enhance one’s abilities…...
Customer satisfaction and supply chain logistic management
Words • 774
Pages • 4
The development of information technology has enabled businesses to provide better services to customers. It occurs as the results of easier and simpler purchasing scheme like using web-based application (e-commerce), connectivity to multi suppliers, and faster product delivery. In many industries like manufacturing and hospitality, the adoption of information technology is undoubtedly important. Dell, a well-known computer manufacturer, for example, enables customers to design their own personal computers, which influence how Dell manages the order with some suppliers to fulfil…...
BusinessCustomerInventoryLogisticManagementSupply Chain Management
Customer Relations – company culture and listening
Words • 71
Pages • 1
If we take an example of Google, it is known to have an easy, interactive, relaxed and a strong corporate culture. They do believe in work to be challenging but they also believe in that challenge to be exciting and fun. They also don’t have formal clothing like all other companies do because their principle is that “one can always be serious without requiring wearing a suit” (Basch, 2003). (more…)...
Customer-Oriented Strategic Plan
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Pages • 1
Customer-Oriented Strategic Plan In the business world, successful businesses listen to their customers’ voices and strive to provide exceptional customers’ services. This practice may not be widely accepted in the healthcare industry. Articulate at least two customer-oriented elements when developing a strategic plan for a 250-bed community hospital. Exceptional customer service is vital to any type of business. However, this is especially important in an environment where people especially sick people are at your door sick and are as are…...
CommunicationCustomerPatientStrategic Planning
Customer Orientation and Marketing
Words • 424
Pages • 2
Customer orientation is the set of beliefs in sales that says that customer needs and satisfaction are the priority of an organization. It focuses on dynamic interactions between the organization and customers as well as competitors in the market and its internal stakeholders. It involves a continuous improvement in business processes. It is "the business seen from the point of view of its final result, that is, from the customer’s point of view. " Customer orientation and sales orientation are…...
Customer Loyalty and Satisfaction
Words • 1556
Pages • 7
Loyalty is a widely used word in business, particularly in retailing. People in marketing often associate loyalty with a business, as a commitment shown by the customer towards a business house by constantly patronizing it for all needs. There are several aspects of loyalty, which each customer associate to, at various levels. Some would be loyal just because they are satisfied, while some would not be loyal, although satisfied (Barnes). Research has shown that customers are more likely to be…...
CustomerCustomer LoyaltyManagement
Customer is Always Right
Words • 109
Pages • 1
Customer is the King, but he is not God. Customer need not always be right, yet it is our obligation to serve the customer to the best of our ability. The saying “Customer is always right” is only meaningful in a broader, educative or exhortative sense, rather than in a literal, descriptive sense. The customer-is-always-right attitude is similar to positive thinking, in that it is more a way of looking at things than a factual account based on observation. As…...
Customer Experience Management: the Value of Moments
Words • 1502
Pages • 7
Because they make a connection with customers that transcends the basic functional value they offer. Unfortunately, such stellar experiences are not the norm. In Guru's survey, only 22 percent of customers agreed that companies "currently provide an excellent customer experience" in major industries like banking, air travel and electronics. The silver lining, though, is that companies that excel can build a more sustainable competitive edge based on an emotional bond. But what is the "customer experience" and how can you…...
Customer Engagement
Words • 2806
Pages • 12
Customer engagement is route through which company /business organisation and brands create a business connection with their customer/stakeholder. This connection can be built with the help of internet or by face to face communication depending upon the type of customer and nature of simple words the term customer engagement is denoted as business communication regarding service and product information. Online information is an engagement which includes blogs and online communities. Through which consumer shares their experience and reverts related…...
Customer-driven market strategies
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Pages • 3
In addition to the forces that influence customer-driven market strategies and the marketing mix, the environment of the marketplace can be further analyzed according to the five forces identified by Michael Porter. These environmental forces, according to Porter (1980), also help the company analyze the industry thereby affecting how the company formulates its strategy based on the presence of competition. The capability of the company to serve is market is therefore based on how it is able to position itself…...
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FAQ about Customer

Why Small Businesses Should Be Utilizing Customer-Loyalty Programs
...Customer-retention programs are not just for big brand name players. They can provide many benefits for small businesses, such as increasing sales, helping them stand out and developing a stronger relationship with their customers -- and technology i...
What does good customer service mean to you?
...What does great customer service mean to you? It should be responsive round the clock and be able to solve the problem without redirecting from one specialist to another. A customer service worker should be friendly and interested in helping the clie...
What does exceptional customer service mean?
...Customer service should work round the clock. It means whenever you have a problem, you can contact support service. People working here should be polite and friendly. Also, they should be well-trained and be able to help with most situations. What d...
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