Current Account Essay
I have 3 Documents with the following titles, Current Account (Nationwide), Current Accounts (Lloyds TSB), and Current Accounts (Natwest). The 3 documents are advertisement leaflets for the Current Accounts within each of the businesses.
The target audience for all 3 types of documents would be younger to older adults, as the documents are mostly factual, with information about the banks, and their accounts available.
The style of the presentation for all 3 Documents is formal as the documents are informative and factual. The documents also have real pictures on the front of the leaflet, with the Natwest and Lloyds TSB leaflets having real pictures throughout the leaflet as well. Nationwide and Natwest have account application forms within the leaflets, therefore the reader can sign up straight away and hand in the forma next time they went to the bank.
The Natwest document is colourful and bright, making the document very eye catching. There is also a similar layout for most of the pages throughout the leaflet, with each different page having a different colour scheme. The document has some information set out in tables. The leaflet is full of real life stats and data about the bank. Information is neatly laid out either with dark text on a light background or light text on a dark background. Making the text standout making it easier to read. Important facts have been separated from the main text by putting them in bubbles around the edges of the text, therefore making them stand out, from the main text.
The pictures within the leaflet aren’t really to do with banking but more to do with a better life style, therefore trying to influence you into joining their bank. The leaflet is easily read, with a lot of information. There are also some technical words within the leaflets but not too many.
The Lloyds TSB document is colourful with and obvious colour scheme consisting of three colours, green, blue and white, which are the colours involved within the Lloyds TSB logo. The pictures within the leaflet aren’t to do with bank accounts but the topic of the pictures is holidays, and having a good time. This is trying to influence you into joining their bank.
The text is made to stand out by either having dark text on a light background or light text on a dark background. Important facts have been highlighted by making them bold with speak marks around the facts. Titles are bold and big making them stand out from the main text. The leaflet is easily read, with a lot of information. There are also some technical words within the leaflets but not too many.
The Nationwide document is very plain and not colourful. There is an obvious colour scheme throughout the leaflet. The background is always white, main text is blue, main facts are bold dark blue/red and titles are large red text. The document has some information set out in tables. The information within the leaflet is easily read as it has a light background with dark text. There are also some technical words within the leaflets but not too many. The document isn’t eye catching but gives direct factual information to the reader.
The nationwide document could be easily improved by adding more colours to the document making it more eye catching and therefore attracting more readers. Also the document would be improved if there were some more pictures within the leaflet, therefore making the document more interesting to the reader, and therefore making the bank more interesting.
The Lloyds TSB document could be improved by having an account application form within the leaflet. This would save a lot of time for the reader, as they would be able to sign up for a new account straight away.
The Natwest document could be improved by having fewer colours; there are too many different colours within the document. This makes the document too daunting to the reader, and can also take away the serious edge that the document has.
All 3 of the documents are bank statements, which have been recently issued by 3 different banks, ‘HSBC’, ‘Nationwide’ and ‘Natwest’.
The target audience of bank statements would be people who have bank accounts it was. This would be the same for both of the documents. All 3 of the documents are formal and informative.
The ‘Nationwide’ document has a slight colour scheme where the payments in and payments out are in a table, this is to highlight the table and make it look a little bit less boring. The document is very easily understood as the main information is in bold text; this makes it a lot easier to read, also it is very well presented and easy to follow. There is a lot of information with the documents, which states everything about the account. There are some technical terms within the document, which is more to do with the small type at the bottom. Within the document there isn’t really that much colour, it has only bin used to highlight the table, as this is a very effective technique.
The ‘HSBC’ document doesn’t really have any colour at all. The only difference to a plain black and white document is the fact that some of the headings have a shading of grey to highlight them. Once again the document has a table with all the latest payments in and out. There is a mini table up near the top, which is a summary of all the payments in, payments out etc. The text within the document is easy to read as there is no background colour that could disfigure the text. All the main titles are in bold type and all the information is presented neatly. There is a lot of information with the documents, which states everything about the account. There are some technical words but most of them are to do with the bank, also there are some abbreviations that have been put in to save time .
The ‘Natwest’ document is plain with a little colour to highlight the information in the table. It has a white to pink gradient across the diagonal of table of bank data. The table headings have a grey background to make them stand out. The data within the table is easily read, as it is dark text on a light background. Once again the document has a table with all the latest payments in and out. The table has the following table headers, Date, Details, Withdrawn, Paid in, Balance (ï¿½). One major fact that stands out with this document is that it is a lot smaller then the other bank statements, the Natwest document is an A5 size where as the other 2 bank statements are A4. This lack of size results in a lack of information about the owners account.
To improve the ‘Nationwide’ document I would have to make the table look a bit more modern, as it is just in a simple form at the moment. I would do this by actually showing the lines of the table instead of blending them in with the background colour.
I would improve this document by actually adding some colour to it, to make it a little more interesting to the eye. At the moment the document is just to plain and needs some life added to it, which colour can give to it.
To Improve the Natwest bank statement I would add more colour into the bank statement, at the moment it is very boring as the colour scheme is dull and plain. I would also make the document an A4 size instead of an A5 size, therefore having more information within the document.
University/College: University of Arkansas System
Type of paper: Thesis/Dissertation Chapter
Date: 5 October 2017
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