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The study is qualitative in nature and grounded theory approach and ethnographic dialectics Skinner (2013) will be used to identify the dimensions underlying memorable experiences particularly in context to Nepal. Grounded theory is an inductive, qualitative research method that focused on depth and quality Strauss and Corbin (1997). This is the method where the research and data collection will be done through a panel discussion and depth interview. The discussion and the interview will target the stakeholders involved in the tourism business in Norway and the Norwegian tourist and their perception and experiences of Nepalese hospitality.
Secondary data will be collected through data mining which form part of the qualitative assumptions for the presentation and analysis of the research.
The main aim of the research is to explore Nepal’s major memorable experience point and find the differences between the between what Nepal and tourist perspective. The unit of analysis is individual and local Norwegian people and stakeholders involved in tourism business in Norway will be the prospective respondent of the research.
To achieve our study objective, in depth interview will be conducted based on a series of open-ended questions aimed at capturing the definition and dimensions of memorable experiences. In order to make sure most of the respondents can read and understand the questionnaire, it will be designed in an English version. The content of the questionnaire will be divided into four different part May (1991); Opdenakker (2006). The first part will solicit relevant personal information, such as participants’ age, gender, educational level, job, income and nationality.
In context to our study, the population will be the Norwegian Tourist who has visited to Nepal, and the sample will take among them. The second part will measure participants’ perceptions and expectations of the destination (Nepal) that has leads/create memorable experience. It contains certain attributes which reflect the dimensions of memorable experiences or the extra ordinary experiences. Furthermore, these attributes will be described by the statements that reflect respondents’ perceptions of the services. This will be according to Likert scale a five- point scale range from 1 (strongly disagree) to 5 (strongly agree) to be selected as their responses.
The third part will be the general questions that has create/lead the memorable experiences and which the guest feels special about Nepal. The sample questions would be related to memory work, memory formation and retention. These questions will be initially based on the interview guide by Anderson and Shimizu (2007) for the study of memory episodes from past world exhibitions. The questions will be examined by the experts’ academic judges from marketing, strategic management, and human resources. These judges will help to provide comments as to their wording and appropriateness. Based upon the received feedback, a revised set of questions can be produced. The interview guide Kallio, Pietilä, Johnson, and Kangasniemi (2016); Williams (1988) will be pretest with a sample of respondent to ensure that all the questions are clearly understandable. Then, the final version of the interview guide will be obtained after taking into consideration of the feedback from pretest sample.
In designing the interview guide, the researchers followed the framework given by (Castillo-Montoya, 2016). First, to ensure that the interview questions align with research questions, the research will be use of the interview protocol matrix. The research will draw the model and mapped the interview questions with the research questions. The key questions constructed which represent the research problem that were being explored. This step is regarded essential as it assisted the researchers to structure the protocol properly by mapping the researcher questions with the interview questions systematically.
Secondly, the research will use of interview protocol-based conversation in constructing the questions. The four general types of questions employed for the interview protocol, which consist of introductory questions, transition questions, key questions and closing questions. These types of questions were employed in order to make the interview into more conversational tone. Furthermore, the introduction will be constructed and placed at the first part of the interview protocol. The introduction part consisted of two sections, namely the opening words and the keyword explained. The keyword explained was created in order to inform the participants about the unfamiliar words. After constructing the first and second part of the interview, the research will form the introductory questions. The introductory questions consist of four easy-to-answer questions to help the interviewer create an easy atmosphere for the informants. Furthermore, the key questions constructed carefully using clear wordings so that the questions are easily understood by the informants. The transition questions will be added accordingly between each topic to keep the interview in flow and conversational. Finally, closing questions were also included as a closure.
Sampling in this study will fell under non-probability sampling because the study population will be the Norwegian tourist who had visited and experienced Nepalese hospitality. This means the researchers could only use those available for the study and in order to collect varying data, the researchers needed to use all who fit the criteria; people who has visited Nepal or experience Nepalese Tourism product .The researchers can employ the use of snowball sampling because it would be difficult to find the sample among the population in the less time duration and choose a probability sample. Data will be gathered at Norway. The snowball sampling technique can be used to obtain representation from individual of various backgrounds. Respondent could be asked to provide contact information for up to five peoples who they felt interested in sharing their memorable experiences. Target snowball sampling size will be around 8 to 10 and with the sample size the sample error estimates will be approximately +-5%.
For a better understanding of our research objective we must present a conceptual model through deliberating various theories and reviews of related literature to come up with a concrete framework of the paper. For discussion purposes, the research must use both primary and secondary data and data mining must do to come up with concrete framework of the paper. The research will be qualitative and explorative in nature and aims to study the perception of Norwegian tourist experiences regarding Nepal and the thing that created a memorable experience to them.
The various literature on memorable tourism experiences will be discussed to cover the following concepts: memorable tourism experiences Pine and Gilmore (2011); Sundbo and Darmer (2008); Tung and Ritchie (2011). Memorable tourism experience will be further narrowed down to the creating memorable tourism experiences Rijal and Ghimire (2016); Stone et al. (2018); Sundbo and Darmer (2008).
The paper through the application of the several theories presented will be illuminated in the discussion as the paper aims to study Norwegian tourist perception and their experiences regarding Nepalese tourism product that connects them to Nepal.
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