Corporate social responsibility Essay
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CSR is about how companies manage the business process to produce an overall positive impact on society Achieving commercial success in ways that honor ethical values & respect people, communities & natural environment
CSR OF WALT DISNEY COMPANY
“ CSR is not a cosmetic, it must be rooted in our values, it must make a difference to the way we do our business” WALT DISNEY CO.
The Walt Disney Company is one of the largest and most well-known corporations practicing Corporate Social Responsibility (CSR) all the way down the line in their business model.
As the largest media and entertainment conglomerate in the world, and aside from its constant “Imagineering”, Disney has a tremendous responsibility to give back to those who have helped it become the powerhouse that it is today.
Volunteerism is a major focus for Disney, offering free tickets to a million people in exchange for a day of volunteer service from an organization of their choice. This encouraged over one million people in the United States to commit to service efforts to volunteer in their communities.
The environment continues to be at the forefront of what Disney strives to protect. Their goal is to benefit their guests, employees and businesses, while making the Company a desirable place to work through their consumer social responsibility efforts. CSR ACTIVITIES:
Animal rescue effort.
Recycling decreased in solid waste by 28.645 tons.
$230 million contributed to children hospitals , relief funds. $ 1,471,700 to NGO’s over 33 countries Disney worldwide conservation fund
The Disney’s Friends for Change:
Invites young people to join together to help the environment across four key areas: (a) climate (b) water (c)waste and habitats. “With Disney’s Friends for Change, we’re empowering kids to tap into the potential that lies within each and every one of them to make a difference,” said Bob Iger, president, The Walt Disney Company.
If 500,000 kids participate in Disney Friends for Change & Project Green events, together they can: Prevent approximately 1,00,000 tons of CO2 per year from polluting the air by adjusting their home thermostats. Save 5 million gallons of water in a single day by reducing shower times. Prevent 1 million pounds of waste from entering landfills by bringing trash-free lunches for a week. Create new habitats for local animals by planting 500,000 trees
Disney’s New Paper Sourcing and Use Policy
Disney, one of the world’s largest media companies, made a big announcement that can help the company move in a more sustainable direction when it comes to paper sourcing and use.
Disney’s new paper sourcing and use policy is an encouraging step towards better forest management and environmental stewardship.
According to the policy, Disney will minimize paper consumption in its day-to-day operations and increase the recovery of used paper and packaging for recycling.
Disney commits to maximize the use of paper made from wood sourced from sustainably managed forests, and maximize the use of paper products processed without chlorine or chlorine compounds.
Eliminate the use of paper made from “unwanted” raw materials
Wood from high conservation value areas that are being degraded by poor land use practices. Wood harvested in violation of internationally accepted instruments and treaties that protect the rights of indigenous or forest-dependent peoples. Wood from areas that have been converted from natural forests to forest plantations or other land uses. Wood from plantations using genetically modified trees.
Disney Worldwide Conservation Fund
Established in 1995 on Earth Day (April 22) & to date has contributed more than $20 million to conservation efforts worldwide.
In 2012: DWCF—and Disney guests—supported 80 projects with annual grant funding of more than $1.8 million to nonprofit organizations working in 40 countries .
100% of every dollar goes directly to the projects. The Walt Disney Company additionally matches all guest contributions to the DWCF & covers all overhead costs associated with the Fund.
DWCF and The Walt Disney Company Foundation have contributed more than: $5.6 million to protect birds
$2 million to conserve primates
$1.4 million to study lions, tigers, leopards, and other cats $1.2 million to research and protect elephants
$1.1 million to conserve sea turtles
$1 million to protect rhinos
The Walt Disney Company Foundation Donates $1 Million to UNICEF
UNICEF has been the world’s leader for children, working on the ground in 155 countries and territories to help children survive and thrive, from early childhood through adolescence.
The donation will help UNICEF continue its progress behind five key priorities for the world’s children: child protection, immunization, early childhood support, fighting HIV/AIDS and girls’ education.
The Disney Worldwide Conservation Fund (DWCF) has recognized 14 recipients of every year’s “Disney Conservation Hero” award.
The award recognizes local citizens for their tireless efforts to save wildlife, protect habitats and educate communities.
Individuals were nominated by non-profit environmental organizations. Each award recipient and their nominating organization will share a $1,500 award from DWCF.
Since 2004, Disney has honoured 85 leaders around the world for their extraordinary conservation efforts.
UNICEF Launches Play Initiative with $1 Million Grant from Disney:
Some of our fondest childhood memories involve time spent with friends on the playground. Time on the playground could turn any day into a great day.
With Disney’s support, UNICEF is helping to bring the magic of play to kids who need it most.
The P.L.A.Y. initiative is a pilot program created by UNICEF – and supported by a $1-million founding grant from Disney – that brings portable playground units to children living in disaster-recovery conditions and extreme poverty. We recently caught up with Caryl Stern, president and CEO of the U.S. Fund for UNICEF, to learn more about the program and the impact it’s having.
THE WALT DISNEY COMPANY COMMITS $2 MILLION FOR HURRICANE SANDY RELIEF AND REBUILDING EFFORTS:
DISNEY ANNOUNCES $2.3 MILLION IN GRANTS TO SUPPLY CHAIN PROGRAMS:
Disney announced $2.3 million in funding to supply chain programs in India, Brazil, and China. The grants are designed to address systemic issues and global efforts to improve workplace conditions.
The initiatives funded include:
Business for Social Responsibility – Disney’s investment will help develop and implement a financial literacy program for female factory workers in India. Social Accountability International – Disney’s support will help launch initiatives to improve health and safety in Brazilian factories. Verite – Disney’s funding will help train and educate workers on occupational health and safety, and establish a grievance mechanism for workers in China. In addition to the commitment announced today, Disney continues to support other projects around the world that contribute to improved labor conditions. 2013 ACHIEVEMENTS:
Disney Receives Top Honor for “Social Good” at 2013 PR News’ CSR Awards THE WALT DISNEY COMPANY sets new standards for advertising food to kids.