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Convenience sampling- this is where the interviewer selects a convenient place, where large groups of people might congregate, in order to conduct a survey. The primary and secondary research I will require to produce a marketing strategy for CCL computers ltd are: information about potential and existing customers, ways of advertising products to attract new customers, information about rival companies, information on the sales of computer parts and information on the market trends.
I will collect information on potential and existing customers and ways of advertising products to attract new customers by producing a questionnaire and I will gather the other information from books and from the Internet. The sampling technique that I will use when carrying out my survey is stratified sampling because I will use the 16-19 age group and I will ask 30 people to give me a good size survey and sample to use as primary research.
Here are some of the questions I chose to use in the questionnaire and the reasons why I chose them: 1. How old are you? – I chose this question because I wanted to find out the areas of the market that have the biggest interest and are potential customers. I wanted the results to be from students because I wanted to see how many students own a computer and how many of them buy parts for their computer. This will help me because I will know whom the adverts and marketing should be aimed at. This will help me to decide the right method of advertising and this will help with the marketing strategy. My results showed that out of the 30 people I asked, 25 of them were 16-17 year olds and 5 of them were 18 or above. Here is a chart to show my results:
2. Are you male or female? – I chose this question because I wanted to find out, out of all the people I asked how many were males and how many were females so that when I reviewed the questionnaire I could find out how many males own a pc and buy parts for it and also how many females own a pc and buy parts for it. This would help me to decide on whom to aim the marketing strategy at. My results showed that out of the 30 people I asked 17 were males and 13 were females. This meant that the number of males and females asked were nearly the same giving me a good sample to work with. Here is a chart to show my results:
3. Do you have a pc in your house? – I chose this question because I wanted to see out of all the people I asked how many of them had a pc in their household. This would help me because if the people answered no to this question I could thank them for their time and go and ask somebody else. It would also help me because it would show me out of the sample how many had a pc and how many didn’t so that I could see how many potential customers there would be. My results showed that out of the 30 people I asked 23 of them owned a pc and 7 of them didn’t. This showed me that the majority of my sample had a pc in their household. Here is a chart to show my results:
4. Do you buy parts for your pc (e.g. harddrives, cd drives etc.)?- I chose this question because I wanted to see how many people aged 16-19 buy parts for their pc. This would help me because I would know how many people would probably be attracted to CCL through advertising. My result showed me that 15 0f the people buy parts regularly, 3 don’t buy parts and 5 sometimes buy parts. Here is a chart to show my results.