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Construction – Receiving a Brief Essay

As the brief was given I started to research many existing Sunday supplements. Research was needed to give a better understanding as to what techniques and codes are used to separate them from other magazines. The conventions that I have used for my supplement are: large pictures, main and sub headings, intensity of lighting on images, medium shots of actress, large quotes, columned interview and a certain representation of the interviewee. After researching quite some depth into the supplements I noticed these codes that were used, all the magazines had used these codes and techniques. I then constructed a hand drawn draft of the layout of my magazine. The layouts of all three types of supplements (broadsheet, tabloid, daily) were varied so I chose the most convenient layout of the Sunday times as this had not too much text and 2-3 images on a double page spread article. I decided that my supplement would consist of a front cover, two adverts; double page spread article and a contents page.

All of the pages have been constructed using many layers and all the following effects plus those added below: Tool Type, Eraser, Free Transform, Magic Wand, Copy, Crop, Paste, Airbrush, three different dodge tools. The front cover needed a name; the existing names used were like, ‘Sunday’, ‘review’, ‘culture’ etc. I chose a name, which I thought, would describe my supplement and its contents so ‘ADVANCE’ because my supplement tells the facts and reviews before anyone else. I chose to colour the background red as it makes the Oscar stand out. The scanned image of the Oscar was placed to link with the article inside. Tools used were mainly tool type (headings), layer effect (emboss, for title & outer glow for Oscar), gradient (background colour). The second page of my supplement is a television advert. All the supplements that I researched had entertainment ads such as TV’s, hi-fis and DVDs, so I decided to create my own. Two original images have been used on TV ad.1. The television 2. The eyes. These were taken with a digital camera supplied by the college. The advert is supposed to resemble one of the ‘different’ adverts that are used in present magazines. Tools mainly used rubber stamp (TV image), eraser (fitting image), layer effect (outer bevel for title).

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My contents page consists of 2 original images 1. The Birmingham based building rotunda 2. The ‘doctor or drunk’ image. The text on the left side of the page has been used to give an impression that there are all these articles in the supplement, also the two images at the bottom and the quotes have been used to give a preview of what’s inside. The contents page was inspired by ‘The Sunday Times Magazine’. Tools, text colour (various colours), free transform (alters image size), outer bevel (sub heading). The double page spread article consists of 5 original images. 1. Actress supposedly holding Oscar. 2. Supposed front cover of a mainstream magazine. 3,4&5. Actress with family in an ‘American’ home. The mise en scene of the family image was scanned in, but the other two backgrounds were constructed. The technical decision was where my images were going to be placed; I decided to integrate them with the text. Tools used, filters (lens flare for flashes effect), emboss (quotes), variations (alter clothes colour). The back advert consists of three original images. 1. The car sign 2. Three views of the car. 3. The ‘supposed’ box carrying the car. Tools used, pillow emboss (car images and text), blur (edges of box), brightness/contrast (image quality), inner bevel (text) and magic wand (edit certain areas of image), outer glow (gold Lexus). My final product was all constructed on Adobe Photoshop 5.5, for my article I was about to use Microsoft Publisher but it seemed to restrict what and how I wanted my final article to look like.

Evaluation.

I believe that I achieved what the brief had told us. The final took a lot of effort developing this piece of coursework. I think my product does resemble a Sunday supplement as I have used the codes and techniques to make it look like a Sunday supplement. I imagine that if a person would see the layout of my work they would instantly recognize it as a Sunday Supplement. Also the context is quite formal as are most supplements, the language I have used is moderate and mild. An Oscar was used to give glamorous yet firm look to the supplement also subheadings and intros are few but spaced. The contents page is relatively spaced out; this has been done to give a comfortable feel to the reader. The small issues in the column are about various things from serious youth issues to entertainment such as puzzles and crosswords. I am quite pleased with the adverts that I created these were made after I narrowed down my research to three different newspapers, then I could see overall what similar types of ads they had.

The layout of my article was very difficult, so I chose to create the article into to several paragraphs leaving no spaces in between. This was deeply influenced by ‘The Sunday Times Magazine’ interview layouts. The pictures in my article are not very realistic due to the small experience I have with Photoshop, I could greatly improve on them, and also I could further improve on researching more. Potential buyers would see my newspaper and supplement as one of the established broadsheets, so it would sell to readers of a 20+ group. I used large images to give the reader a stress-free feel, as they wouldn’t get ‘frightened’ by the amount of text. My final product was shown to a real audience. The reactions were satisfying as most of them were impressed and agreed that it gave a supplement look and feel, also that they would purchase it, if it were on the shelves. Overall I am pleased with my final product and hope that I have achieved what was intended.

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