Comparing the marketing of Tescos and Audi Essay
Comparing the marketing of Tescos and Audi
For this task we have been asked to look at the ways two different businesses market their products and services the two businesses we have been asked to look at are
Tesco & Audi.
The first Tesco was opened in 1919 by a man called; Jack Cohen from that 1 store Tesco has grown in the market and now has 923 stores worldwide, Tesco is a supermarket that sells all kinds of household items such as food, clothes range, technology range, phone range furniture, toys and many more, Tesco has many different stores which make a lot of money every year.
Tesco uses its brand to obtain new customers and also retain old customers because they are a reliable business that is well known by many of their customers. They are known for their cheap products and suitable prices which attract customers to come back and buy again, They obtain new customers by doing things like advertising and promoting their products and business on things like flyers, T.V, Internet, Comparison sites and a lot of other places, they also do things like club cards which allow customers to get some products for lower prices or free, this makes the customer want to come back and shop again because they like the way of service.
We have been asked to pick one product from each business and discuss the marketing techniques between them, from Tesco I have chosen to do a Mobile phone, the target markets of this product is everyone, but almost everyone needs a mobile phone, the branding of the mobile phone will be different because if the phones are made from different companies their brands will be on them, Tesco will use adverts to promote the phone and get people interested so they will buy it, Tesco uses relationship marketing with phone brands such as Nokia, Samsung ECT as they sell their products in side their stores, The mobile phone has a large number of rival products as there are lots of different phone models to choose from and this particular phone might not get bought.
An Ansoff matrix is a business strategy that businesses use to increase sales and improve their market, Tesco is developing new products in existing markets because they already have a market and they just need new products to sell in their market, for example if Tesco created a new product their brand phone they would sell it under their name in their stores.
Tesco constantly uses the Ansoff matrix as they are always releasing new products, and selling them, sometimes Tesco would work on improving a market and sometimes they create completely new products, If Tesco release a new mobile phone they would be releasing a new product into a existing market which would be using the Ansoff matrix.
Audi AG (Xetra: NSU) is a German manufacturer of a range of automobiles, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand. The company is headquartered in Ingolstadt, Germany, and has been a wholly owned subsidiary of Volkswagen AG since 1966, following a phased purchase of its predecessor, Auto Union, from its former owner, Daimler-Benz. Volkswagen re-launched the Audi brand with the 1965 introduction of the Audi F103 series. The company name is based on the surname of the founder August Horch, meaning listen — which, when translated into Latin, becomes Audi.
Audi uses its brand to sell their products, Audi is a well known and trusted brand and people can buy from them with trust unlike smaller companies, customers know that they can trust Audi, because they have reliable cars that they sell and the public know these facts about the business so they trust the company and buy the car.
We have been asked to pick one product to describe the marketing techniques they use, I have chosen to do the Audi RS4, the target of this car would be anyone who can drive and people who have money, The branding of this car would have the Audi Logo on it, Audi will use things like adverts to promote their product, advertising increases sales, Audi can use Relationship marketing with Car dealerships/shops which sell their cars, Audi has a lot of rivals due to there being many other car companies that are selling cars like them such as Mercedes, Bmw, ECT, so Audi will have to be better that the other companies and prove that they are the best car dealer on the market.
An Ansoff matrix is a business strategy that businesses use to increase sales and improve their market; Audi is constantly creating new products in their existing markets, and sometimes creating new products for new markets, for example Audi would not start a new company to sell new products under, they would just make new products which would be cars and sell them under their current name which would be Audi.
Audi constantly uses the Ansoff matrix as they are always making new cars and selling them, sometimes Audi would work on improving a market and sometimes they create completely new products, for example If Audi created a new car they would sell it under their brand name and this is using the Ansoff Matrix.