Communication is defined as the process of transferring information and meaning between senders and receivers, using one or more written, oral, visual or electronic channels. Simply put, communication is the exchange of information between people. It is important to get feedback from your audience and vice versa for the process of communication to take place effectively. The feedback can be either positive or negative. It is any communication used in an organization with an intention to promote a product, improve service or with the intention to make a sale.
This type of communication also occurs within the organization between the management and employees. It has purpose and a lot of attention is given to the details. Business communication has undergone a lot of transformation as a result of the growth of information technology that has changed the whole concept of communication. In the past, businesses had a model of communication that left very little room for interaction and conversation with the receiver of the message.
Currently the model that works and is now used by most organisations is one that gives room to both conversation and interaction with the receivers.
Communication is very vital in any organization. Like blood in our bodies, it is the channel that gives life to the organisation and without it, organisations would not be functional. Effective communication plays a significant role in the success of the business, as communication works to send information, control behavior and motivate workers. Today there are many more ways to communicate than there were just a few years ago and access to communication devices is almost universal in most businesses.
Good communication means the intended message that is send is received by a group of audience without any distortions in meaning.
This definition applies to not only personal communication among friends or relatives, but to business situations where you may be communicating with a co-worker one-on-one or in a meeting with several or more people. The key here is clarity Communication is also almost instantaneous. Good business communication is simple and easily understood, a rule often overlooked by managers and team members. This is especially important when preparing a document, speech or presentation that is a game-changer for the company. Simple and concise language wins over language that is obtuse and hard to understand.
Business communication defines most organizations, resulting in effective marketing campaigns, productive interpersonal relationships among co-workers and successful customer service resolutions. Since audiences demand different kinds of communications in different situations and settings, effective business communication professionals understand how to tailor messages for maximum results. Several communication challenges exist within day-to-day business operations, especially with technology. Technology benefits organizational communication by lifting communication restrictions caused by time and distance.
At the same time, the removal of time and distance as communication factors has led to the challenges of information overload and constant accessibility. The issue of constant accessibility has led to blurring of the lines between personal and professional lives. There are several barriers: Emotion serves as an obstacle to effective communication, as emotion can interfere with making rational decisions. Differences in culture can be a communication challenge for international businesses. Not understanding the language and customs of other cultures can lead to poor sales and public relation disasters.
There are a number of recognised barriers in the modern day communication, many of which go unnoticed, that can and do effect the standards of communication a person feels comfortable with. Physical barriers are often down to the nature of the environment in which communication may take place but are not always interpreted by the recipient in the correct manor. For example an office door being closed could signify to a co-worker that someone does not want to be bothered, or is possibly in a bad mood, whereas the occupant of the office could have possibly closed the door due to a breeze or didn’t close the door them self at all.
This is an example of misinterpretation of actions brought about by the physical barrier of the door. Barriers like this can often present the risk of a ripple effect; in that the barrier in this situation could damage the recipients’ perception of the source by making the recipient feel outcast or shut out by the inhabitant of the office, which would set up the standings of a bad communicative relationship. Issues in communication can be disturbed when the basic mechanics of the communication method are damaged directly.