Color psycology Essay
Color is the visual perceptual property corresponding in humans to the categories called red, green, blue, and others. Color derives from the spectrum of light (distribution of light power versus wavelength) interacting in the eye with the spectral sensitivities of the light receptors. Color categories and physical specifications of color are also associated with objects, materials, light sources, etc. , based on their physical properties such as light absorption, reflection, or emission spectra. By defining a color space, colors can be identified numerically by their coordinates.
Color can affect the psychological thinking of a person. It is called psychology of color. The psychology of color is based on the mental and emotional effects colors have on sighted people in all facets of life. There are some very subjective pieces to color psychology as well as some more accepted and proven elements. Keep in mind, that there will also be variations in interpretation, meaning, and perception between different cultures. This project was aimed to study the concept of color selection among women with respect to apparel. To understand the impact of color on Human psychology.
Examining the variables like Age, occupation, and marital status for understanding its influence on color preference by the women. To know the human behavior for various colors and their relativity to mood and emotion of a women. The study includes results from 200 women from 4 different Metropolitan cities such as Bangalore, Hyderabad, Kolkata and Delhi. Participant responded to survey through online communication, oral communication and written communication. Each color has many aspects. Some signify optimism while some make you feel low.
There are different kinds of energy associated with each and every one of them on both conscious and subconscious levels. There is no doubt in this fact that colors do play a vital role in effecting human sentiments. The color psychology has greatly helped to learn and understand the true meanings of colors and their impact on human moods and emotion that affect our lives. This work will help both the product developers and the sellers, and also to the customers other than protect to body, color changes the mood of a person and uplift their spirit is a good indication that helps in achieving good health, being happy and
having a good disposition helps in everyday living. INTRODUCTION There are many things in life we cannot avoid people, mathematics, gravity, money…. The list goes on. However, we often conveniently forget something we encounter every day. We see it everywhere, even when we stare blankly into space or try not to look at anything in particular. Interestingly, we can even see it when we close our eyes! If you haven’t already guessed, the answer is… ! Color is the element of art that is produced when light, striking an object, is reflected back to the eye.
There are 3 properties to color, First is Hue, which simply means the name we give to a color, Eg:- Red, Yellow, Blue Second property is intensity, which refers to the strength and vividness of the color. , Eg:- Royal blue, Dull blue, Vibrant blue. Third and final property of color is its value, meaning its lightness or darkness. The terms shade and tints are in reference to value changes in colors. Color plays such an important role in our lives; it has the ability to influence our feelings and emotions. Psychology is the science of the mind, human mind is the source of all thought and behavior.
Color psychology is the study of the effect that colors have on the moods, behavior and feeling of people. Color psychology and symbolism are very similar, but color psychology basically takes the effects of colors on us a step further. Color symbolism in anthropology and art refers to the use of colors as symbols or the attaching of certain connotations to different colors. Color psychology, however, investigates the effect of colors on our behavior and emotions. Color symbolism can be regarded as a basis for color psychology as the study often takes into consideration what colors mean to us or signify.
The emotion effects of color can be used to reduce the stress and increases the working efficiency by creating pleasance atmosphere. One of the easiest ways to understand color psychology is through clothing color. Blue is a color that belongs to a category of cool colors and is widely used and liked by many people no matter of what age. The color psychologists have agreed on the fact that blue is a color which leaves a wide reaching effect on human emotions. As it is a color of sky and oceans, it really brings a soothing effect on human nerves.
It also stands for bringing peace and calm. Not only this, blue is a color mostly known best for people with sleep problems. It stands for protection, friendship, truth and sensitivity. The color blue is so much popular and admired that many interior decorators also apply the color theme of blue to what they design. It is believed that this color creates a reflective and an intellectual atmosphere. Either it is about to cool down a hot sunny room or creating a comforting space, blue is exactly the color that is often used.
This color leaves an impact leaving a feeling of “coolness” all around. The color red is often termed as an extremely powerful, warm color having a very deep impact. We might have noticed that this vibrant color is often used in anything related with the sign of danger or warnings. It also signifies love, passion, ferocity and boldness. Psychologists have termed it as an exciting color that creates high levels of energy, strength, willpower and brilliance. Interior decorators use this red color in rooms where they feel like raising a high energy level.
It is considered as a good choice in a place where you want to create an excitement. For instance in a living room or in dining rooms, this color is mostly used as it stimulates conversations and add an elegance to the overall ambiance of the room. A pink color that is responsible for physical tranquility, femininity, warmth and love. The pink color is loved and admired by many because of the calmness which it provides. Not only it is comforting but also adds grace and classiness to a personality. Psychologist’s term pink as a color that gives rise to hopeful feelings and positivity.
It is always associated with child’s innocence and sweetness. The interior decorators while designing some room with the color pink always keep the positive effects of this color in mind and combine it with other darker colors to add sophistication, healthy effect and strength to a room. The color green is often associated with Nature and is referred to as a very calming color. Color psychologists term it as a color that pleases the senses. It is a source of refreshment, restoration and is known for bringing in the feeling of a balanced equilibrium.
It is often advised for people to use this color as much as in their lives who suffer from stress and anxiety. It in fact, will not be wrong to say that this cool color stands for healing and revival. The interior designers often use this color in places where they need to add a much more relaxed atmosphere and also want to show prosperity and abundance. For garden lovers, different shades of the green color are the best choices. Yellow is a color that has always been categorized as one of those which stimulates your emotions.
It stands for optimism and develops the good feelings of self esteem and emotional strength. The psychologists conceive yellow as one of the strongest colors impacting human behavior so much so that it can trigger the effects like anger or depression. It can also give rise to the emotion of fear and anxiety. However yellow is a beautiful color that can lift our spirits also in a good way. It is the color of the mind and intellect, often help bringing up new ideas and clarity of thoughts. Like Red, Yellow is a very prominent color and therefore it is always used at important places like pedestrians crossings.
Often recognized as a glamorous color, black stands as an absorbing color that gathers up all the energy that comes your way. It stands for timelessness and style. Also it leaves an impact of seriousness and it is often associated with mourning and depression. However at the same time this color is known for evoking emotions that can help people feel pure and open. Simplicity, purity and cleanliness are one of the most notable emotions that are associated with the color white. As the color black is often allied with absorption, the white color stands for reflection.
It signifies sophistication and efficiency. White gives a feeling of protection, encouragement and promotes the sense of order and efficiency. The color white can also have some negative effects of coldness and unfriendliness. Too much white can create feelings of isolation and emptiness. However the being pure effect of this color cannot be denied and that is the reason why we have seen the usage of this color in rooms where the effect of cleanliness and brightness is required. The color brown brings warmth and is natural and supportive. It helps develops a mood of seriousness and is a very solid color.
Many people find it reliable as it gives a feel of emotional safety and material security. This color signifies quality and is often used in places which need to show a comfort and a loyal companionship. Psychologists are of the view that this color is practical, sensible and wholesome. There are some shades of brown which show sophistication and elegance, hence strongly giving out a feel of reassurance. The color Gold stands for richness and prosperity. It is also a solid color and is mostly associated with the sign of health, endurance and cheerfulness in life.
This color also represents prestige and is used to explain a certain high status. Gold is also linked with abundance and authority, wisdom and a deep understanding about things. This color fills you up with energy and inspires you. Not only this, the color gold is helpful in getting rid of fear and hesitation regarding certain ideas in your mind. The interior decorators use the color gold in places where they want to show or enhance a certain level of energy and warmth. The golden picture frames to brass objects truly gives you a compassionate and revitalizing effect and appeals to the senses in a positive way.
Like the color Gold, color psychologists have also termed the silver color as a symbol of prestige. It is often termed as a color which represents dignity and practicality of a person. It has been observed that people who like to wear silver color are modest, persistent and reliable by nature. Silver also stands for peace and calm. Interior decorators use the color silver for highlighting a certain area or a point in a room. It adds a sleek, cool look to the room and enhances the overall calm effect of the ambiance.
University/College: University of Chicago
Type of paper: Thesis/Dissertation Chapter
Date: 3 June 2017
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