Essays on Coca Cola

Gross profit margin(2013) = 100 × 28,433/46,854 = 60.68% Gross profit margin(2012) = 100 x 28,964/ 48,017=60.32% Gross profit margin(2011) = 100 x 28,326 = 60.86% Source: PepsiCo Inc. Annual Reports Gross profit margin (2013) = 100 x 35,172/66,415 = 52.96% Gross profit margin (2012) = 100 x 34,201/65,492 = 52.22% Gross profit margin (2011) = 100 x 34,911/66,504 = 52.49% Gross profit margin is a resource for paying extra expenses and future cutbacks. Coca-Cola Co. gross profit margin declined…...

Two of the largest and most profitable corporations in the United States are the Atlanta, Georgia based Coca-Cola Company and the New York based Pepsi Cola Company. While both are called "colas" they both attempt to address the same target tastes but from different approaches. Coke was the first on market with what is still a "secret" formula and Pepsi followed with a similar (not exact) taste. Since taste is very much a factor of your personal likes, either or…...

External Stakeholders play a vital part in the success of Coca Soda pop. Without the external stakeholders, Coca Soda pop would not be the success it is today. These companies and persons who are considered to be external stakeholders vary in variety and duty. The most basic of the external stakeholders but among the most important are the consumers. Without the consumers, Coca Cola would be simply a name and not an item or multi-national and global company. Customers vary…...

Introduction The Coca-Cola Company is truly global, and its main product is recognized and consumed worldwide. The Company organizes and structures itself in a way that reflects that fact. At the same time, the Company looks to meet the particular needs of regional markets sensitively and its structure also needs to reflect that fact. This Case Study illustrates the way in which the Company has built an organizational structure that is robust and yet also flexible enough to meet these…...

The job aims to analyze how effectively Coca Cola Company has leveraged consumer behaviour in India. We have considered the difficulties that India poses for the marketing of worldwide produced FMCGs (quick moving durable goods) followed by observation of how the marketing of Coca Soda pop has actually been customized for the Indian context and on its relative successes. Cultural Aspects: Culture is the fundamental determinant of an individual's wants and behaviour (Philip Kotler). India has always been known for…...

EXECUTIVE SUMMARY The project gives an overview of the Indian soft drink market various players, new entrants etc. The highlight of the project is to understand the launch of PepsiCo’s new drink Pepsi Atom and its market acceptability. PepsiCo’s drink didn’t appeal to masses. In spite of the innovative ideas, 360 degree marketing and a grand product launch the product didn’t do well. PepsiCo being a huge company launching such a product can be questionable. One of the motives could…...

1.1 Marketing management Marketing has to do with fulfilling needs of target audience profitably. The crucial to expert marketing is to understand their customers' genuine requirements and meet them much better than any rival can. 1.1: MEANING OF MARKETING: Marketing is a social procedure by which individuals and groups obtain what they want and needs through developing and exchanging products and worths with others. (Philip Kotler) Marketing is the analysis, planning, application, and control of thoroughly created programs developed to…...

1. Why is Coca-Cola so thinking about Africa, which is usually concerned as part of the base of the international economic pyramid? Coca-Cola is an organization that has actually been around considering that 1892. Coca-Cola is searching for new emerging growth markets and Africa has shown to be that. Combined, 12 of the African countries have a GDP higher than that of Chine. Coca-Cola has 29% of the market share in Africa. 2. What special resources and capabilities does Coca-Cola…...

The three major players in the soft drink market are PepsiCo, Inc., the Coca-Cola Company, and the Dr. Pepper Snapple Group (Change Lab Solutions, n.d.). All of them use effective market segmentation to target specific markets. Effective target marketing requires that marketers, segment the market, by identifying and profiling to find a distinct group of buyers who differ in their wants and needs (Kotler & Keller, 2012). They target their specific product to one or more market segments they have…...

The Coca-Cola Company is a global business enterprise and one of two main soft drink sellers. Study of this report helps the reader to know that how Coca2 Cola has achieved its current market position. This report enlightens those factors that company has adopted during its long journey of 52 years in Pakistan. This report includes the introduction, micro and macro environment factors affecting coke. The reader of this report can expect that after having complete study he/she can certainly…...

Pepsi Co. and Coca-Cola have been in business for a long time and both are largely successful companies in the beverage industry. They both have different brand components in comparison. A few of the different comparisons would be pricing, quality, packaging, logos, brand equity and features. In the following paper we will discuss these items in detail to see how different these two brands are. Pricing Strategies Looking at the pricing strategies of PepsiCo and Coca-Cola they are taking two…...

Executive Summary In the given report the major components of the supply chain management of The Coca-Cola Company has been discussed. It is stated that the company is the leading brand in the food and beverage industry and has been serving the society since March 1994. There are many changes took place in the supply chain process of the company. As the business of the company is totally depend upon the demand of the product in the market and to…...

Coca Soda pop the most important brand name in the world (77.84 billion $),1 was born in Atlanta, Georgia, on May 8, 1886. Dr. John Stith Pemberton, a local pharmacist, produced the syrup for Coca-Cola, and carried a jug of the brand-new product down the street to Jacobs' Pharmacy, where it was sold for five cents a glass. Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, proposed the name and wrote the now well-known trademark "Coca Soda" in his distinct…...

THE INTERNAL FACTORS EVALUATION (IFE) MATRIX. The IFE matrix is a summary step in conducting an internal strategic management audit of the PepsiCo. This strategies-formulated tool is to summarize and evaluates the major strengths and weaknesses in the functional areas of business. It also provides a basis for identifying and evaluating relationship among those areas of a business. Internal strength One of the strengths that can be found in PepsiCo is in term of strong brand equity. PepsiCo has a…...

1. Some industry analysts think soft-drink companies should develop products that will bring new customers into the market rather than just creating variants on the old. They warn that products like Coke Zero will cannibalize lost market share from other soft drink categories instead of increasing the number of consumers overall. Which Coca-Cola products are most likely to lose customers to Coke Zero? Since Coke Zero is targeting Men, I think that regular Coca-Cola, Diet Coke, and Diet Coke Plus…...

Political Factors Political analysis examines the current and potential influences from political pressures. The non-alcoholic beverages falls in the category under the FDA and the government plays a role within the operation of manufacturing these products. In terms of regulations, the government has the power to set potential fines for the companies that did not meet their standard law requirement. The changes in laws and regulations, such as accounting standards, taxation requirements and environmental laws and foreign jurisdictions might affect…...

Soft Drink demand market is very strong all over the world. Now there are 2 major Company of Soft Drinks • Coca Cola • Pepsi Co they are competitors to each other. The world’s largest beverage’s company Coca Cola began more than a century ago. The Coca Cola company world headquarter is at Atlanta Georgia, USA. Formation of Coca Cola company was in a simple way, but today it is spread worldwide. It has a Wonderful history and an exciting…...

Recommendation provided by Yayra Consulting firm for the Coca Cola Corporation and Pepsi Corporation is as follows:Based on the survey I found that a majority preferred Coca Cola over Pepsi. The consumers that preferred Coca Cola were influenced by the products taste. Both Coca Cola consumers as well as Pepsi consumers were loyal to their product of preference. In both cases I found consumers who have consumed Coca Cola and Pepsi for over 20 years. I recommend that Coca Cola…...

INTRODUCTION The purpose of this integrated essay is to explore the strengths and weaknesses of Coca Cola (Coke) using the Value Chain Analysis Framework developed by Michael Porter. Using Exhibit I from Porter's Framework, I examined the linkages and strategic significance of Coke's value system. DESCRIPTION OF THEORIES/CORE CONCEPTS According to Michael Porter (1985), information technology changes the way companies operate by specifically targeting how companies create their products. Porter divided the business operation process into value activities that were…...

1. Executive Summary This report comprises of findings, global strategies, strategic fit and recommendations with respect to The Coca Cola Company (TCCC) supply chain management of the beverage product Coke in North America. All findings are based on secondary research from relevant websites. All sources of information have been added into the References and Appendix for referral. The report starts off briefly about TCCC’s global market position and summary of their suppliers and customer base. Following which, the flow of…...

Introduction Coca cola utilizes both internal and external marketing strategies to gain a competitive advantage over its competitors becoming a successful company with great earnings. Additionally, the company claims that the innovation is at the heart of everything they do add to their success. The company has segmented its market in terms of demographics, psychographic, geographic and lifestyle. Discussions After building a strong reputation and brand image, the Coca-Cola Company changed its name from Coke to New Coke in 1985…...

Historically, many companies and corporations have received recognition for their growth and success over time. However, although praised, discoveries of controversial issues lead consumers to question various companies’ ethics and operations. Coca-Cola, or simple coke, has existed for over a century, originating in Atlanta, Georgia in 1892, and eventually expanding and providing drinks internationally. Today, the company produces concentrate, which then sells to Coke licensed bottlers internationally; and ultimately ending up sold to retail stores and vending machines for consumers…...

In general, Coca-cola vision guides all members to understand what the company does, how it is done, and who it is done for also keeps the employees focused on the realistic goals of the firm, customers, investors, and other business partners. An effective vision should consists of two component which the first one is a cognitive component; which focuses on outcomes and how the best to achieve it, and the second component is affective component which will helps to motivate…...

Coca-Cola (Coke) and Pepsi-Cola (Pepsi) have been the most popular soft drinks for many years, and has also been each other’s biggest competitor. Coke was created in 1885 by John Stith Pemberton, a pharmacist, and was initially made as a tonic (Smith, 2012). In the beginning, Coke had cocaine in it, which was to fight depression and also make consumers addicted to the drink. In 1904, the Food and Drug Administration eliminated the use of cocaine, a key ingredient, in…...

History of Pepsi: Pepsi was first introduced as "Brad's Drink" in United States, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented…...

3.3 Collect and review data using appropriate methods, including primary and secondary research techniques The researcher used the questionnaire method as his primary research technique. The survey questionnaire was adapted from a previous research done by an Advertising agency regarding effectiveness of advertising. This survey was then distributed online to a sample population within Metro Manila. And the secondary research technique that was used was from the study of Mr. Honorata Ocampo Lee which is about Comparison of the effectiveness…...

Executive Summary Coca-cola Company is leading producer, supplier, and online marketer of non alcohols in the United States of America and all over the world. It is an international Giant business that has market existence in practically all nations of the world. The business has also diversified from its preliminary soft drinks to make fruit juices and other non-soda drinks. Its goal has actually been to keep its worldwide management in supply of beverages and other non-soda drinks through preserving…...

Managers in organizations have several functions and duties which they carry out to ensure that the organization is running well. Some of the duties and functions are planning, which is an ongoing process of developing the organizations mission and objectives as well as determining how the set mission and objectives can be accomplished. Directing involves influencing behavior of people by way of motivation, group dynamics, communication, discipline and leadership and controlling function where performance standards are established, (Erven, 2008). Another…...

In the role of marketing consultant, I am presenting a marketing plan and a marketing research brief for Coca-Cola, a leader in the soft-drinks industry. Introduction Marketing is definitely one of the major factors that contribute towards the success of any business. Especially in today’s growing competitive economy it is essential that correct marketing is executed so as to survive and grow in the globalized world. This academic report is intended to provide a detailed analysis of the marketing plan…...

Oligopoly is said to prevail when there are few firms or sellers in the market producing or selling a product. Oligopoly is of two types- pure Oligopoly where the product is same and differentiated oligopoly where the product is different. When we talk about soft drink market in India, the two major names which come in our mind are PepsiCo India and Coca Cola India Ltd. Which comprise of almost the whole chunk of soft drink market and that is…...

Soft drinks are non-alcoholic water-based flavoured drinks that are optionally sweetened, acidulated and carbonated. Some carbonated soft drinks also contain caffeine; mainly the brown-coloured cola drinks. PROBLEM STATEMENT To find out consumers buying behaviour and to identify gaps in the industry if any. RESEARCH OBJECTIVE To find out the factors affecting soft drinks buying pattern. To find out the consumers buying habits. Seasonal changes in the buying habits. To find out the consumer's future requirements and conceptualize an innovative product.…...

Abstract The purpose of performing this experiment is to determine the glucose concentrations and absorbance of Coke and Gatorade by using a spectrophotometer, whilst being compared to glucose concentrations published by manufacturers. There are trends that show increasing consumption levels of glucose within the past several decades, contributing towards obesity and a decline in metabolic health. This experiment revealed that Coke had an observed glucose concentration of 4.125g/100mL whilst Gatorade had a glucose concentration of 1.18g/100mL. These results are evident…...

MC DONALDS VS. BURGER KINGLike Pepsi Co. versus Coca Cola, company of Ford Motors versus General Motors company, the battle between McDonalds and Burger King represents the most iconic business rivalries in American history. Which company's burger is cheaper? Better tasting? More convenient? During 50's and 60's the golden age of car culture and fast food, the burger chain's menu told a story of moves and counter moves in their pursuit of customer's loyalty. McDonalds has always been the larger…...

INTRODUCTION As the worldwide economy gradually turns itself around and starts its long haul recuperation driven by fast development in Asia, more noteworthy solidness in the United States and the Middle East, tempered to some degree by Europe's proceeding with economy in conveniences. Sri Lanka today remains nearly achievement and flourishing. With the changeless harmony to the nation in May 2009, the Sri Lankan Government has quickened financial advancement through a progression of measures, for example, control of expansion, Reduction…...

Coca Cola's "Brotherly Love" Super Bowl Commercial is advertising the Coca-Cola product, while using a love-hate sibling relationship. Despite fighting in the beginning, it shows that the company is not just about selling pop, but about relationship and family. In this, Coca Cola commercial, the main characters are two brothers, exploring a story about love and conflict, and how the older brother consistently bullies his younger brother. To enforce the brand and sell the company's product the traditional Coca Cola…...

Abstract The purpose of performing this experiment is to determine the glucose concentrations and absorbance of Coke and Gatorade by using a spectrophotometer, whilst being compared to glucose concentrations published by manufacturers. There are trends that show increasing consumption levels of glucose within the past several decades, contributing towards obesity and a decline in metabolic health. This experiment revealed that Coke had an observed glucose concentration of 4.125g/100mL whilst Gatorade had a glucose concentration of 1.18g/100mL. These results are evident…...

Commercial Analysis Coca Cola's "Brotherly Love" Super Bowl Commercial is advertising the Coca-Cola product while using a love-hate sibling relationship. Despite fighting in the beginning, it shows that the company is not just about selling pop, but about relationship and family. In this, Coca Cola commercial, the main characters are two brothers, exploring a story about love and conflict, and how the older brother consistently bullies his younger brother. To enforce the brand and sell the company's product the traditional…...

In this report I will be analysing the types of information used in the company coca cola which is an American multinational corporation retailer and marketer selling multiple types of carbonated beverage (including coke zero diet coke  sprite and etc) governed by the 5 communication forms: verbal, written, onscreen, web based, multi-media and both internal and external factors. with a huge geographical spread and product portfolio coca cola has five main strategic actions: revenue and profit growth investing brands and…...