When handling a tragic event such as this there are many things to take into consideration. There are going to be many different people that are going to be affected by this catastrophe. First and foremost is the family of the employees that are trapped in the mine. There biggest concern would be to know that their loved ones are ok and are going to be rescued. In a case like this you would want to give the family a positive message and reassure them that the company is doing everything they can to rescue them and make it as comfortable as possible.
Second, would be to communicate to the rest of the internal employees of the situation and reinforce to them that working for this company is safe. I think that it would be a good idea to tell them how this happened and steps the company is taking to assure that it will not happen again. Both of these things are hard and complicated to do, but can be done effectively if the message is communicated the correct way.
I think that a video conference would be a good way to send the message for the family members involved. For the employees an email from the president would be preferred. I also think that management should also have a meeting to discuss the email with everyone in there department. The two drafts of the message that should be sent are below. Today we experienced an unfortunate event. In a Chilean copper mine, a disastrous downfall in one shafts of the mine left 33 miners trapped 310 meters (1017 feet) below the ground. At this time we are doing everything in our power to rescue these miners and get them home safe. We have met with the rescue team and formulated a plan to get everyone out. The miners have been contacted and at this time everyone is ok. The safety of these men and women are our number one concern and the appropriate steps are being taken to ensure this. We have set up a fiber optic line that is being sent down the shaft to the miners.
This will allow us to better communicate with them. We are gathering food, water and medical supplies to send down the shaft as well for them. Once we establish a communication system we will allow family members to communicate with their loved ones. The miners really need our love and support to help them get through this tragic event. We assure you that we are doing everything we can for them and will keep you updated with the latest news. I would like to open this time up for questions. In a Chilean copper mine, a disastrous downfall in one shafts of the mine left 33 miners trapped 310 meters (1017 feet) below the ground. This was a tragic event and the details of what happened are being investigated at this time. The men and women have been contacted and everyone is ok. We are sending food, water, and medical supplies to them.
The number one priority is to rescues these miners and get them back home. We are taking every safety measure to ensure that something like this doesn’t happen again. Our company would not be where it is without our employee’s hard work and dedication. We are setting up a communication system so we can communicate with the miners that are trapped. Please keep the families of these miners in your thoughts through this tough time. Your safety is number one and we will do everything possible to assure that something like this doesn’t happen again. Please feel free to contact your manager if you have any further questions or would like to help.
Both of these responses would be very hard to write due to the severity of the event. However, it would be very important to keep everyone calm and reassure them that the company is doing everything they can to reconcile the situation. I think that letting people ask questions and talk with their managers would help them feel like they have someone to go to. Of course there would be things that should not be communicated. Things like how the rescue is going to be done or the cause of the collapse. These types of things would just cause panic and could be addressed once everyone is rescued.