Jim Poss is the owner of the Seahorse Power Company; a fresh startup specialized in the green energy based on environment friendly methods of power generating. Unfortunately, this choice of cleaner power based industry penalized Jim’s company as a major part of sales is seen lost. Jim accumulated experience and knowledge through many occupied jobs but the significant one was at Solectria, a manufacturer of transportation and energy systems.
Opportunity follow up:
Jim sent a proposal to Spire Corporation about the solar-powered trash compactors.
However, Spire managers were rather interested in the idea to be presented as a marketable business plan. Jim was pursing an MBA program at that time which helped him somehow to achieve the required business plan. After many tries, Jim was unable to present a well established plan to convince Spire executives. They claimed the lack of end user visibility of the product. Jim finally let himself be convinced by wind-based energy and started looking at resources needed by this kind of ventures.
Trash industry attractiveness:
Jim went then to concentrate on trash industry and he rapidly observed huge waste of labor and energy resources in the traditional processes of garbage collection, transportation. Billions were spent in 2000 and 2001 according to the market study done by Jim. He and Alex were the looking closely to expand this business opportunity to include retail and food establishments. Ideas become clear and Jim started looking at patenting protections for his business “concept”.
Setting the rules:
Jim and Alex were targeting client based on cost criteria like remotenesss and trash volume and also environment criteria.
Vail’s ski resort was an early adopter of Jim’s company concept and was the first to purchase without being showed a prototype.
Day to Day experience:
Resources were not sufficient at the start of the design and the production of early compactors, Jim’s team had still no experience and the lead time was short as the ski season was approaching. The problem was sorted out by a win-win local fabricator who was interested in getting the manufacturing deal later with Jim’s company.
Customer delivery and feedback:
Finally, Jim succeeded to deliver the first compactor to Vail’s ski station even the machine was never tested in the field with rude climate conditions. Jim looked for feedback then. This was interesting to enhance the quality of its machine and was also ideas generator for upcoming compactors.