Cango Analysis Essay
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Like Liz mentions in the video (speech); CanGo acts as a personal shopper for their customers. Customers don’t have go to different store to buy their merchandise when they can buy online at the same place and for affordable prices. Weaknesses: When Liz was asked to prepare a speech of how their company developed over time, she had no clue of where to start. She didn’t plan anything ahead, for example; she mentions in the resolution video that if she had done some planning for her company, her company would have gone much far from where they are at now.
CanGo didn’t have a strategic plan for online gaming. Liz and her employees just had a small meeting and without giving a notice ahead of time, she just announced that they are entering into a new market of online gaming. All her employees were surprised at first. She didn’t ask any of her employees before that if they liked the idea of online gaming or not.
She just went ahead and asked for preliminary marketing plan. The employees seemed hesitant as to asking questions. The employees at CanGo don’t work together and are not working in a team setting as should be implemented. Furthermore, the company doesn’t determine what this online gaming includes. Further, the company didn’t speak to determine what would be the various levels of support it would provide to its customers. CanGo didn’t develop a strategy explaining how it will conduct its business. Opportunities: As one of the employee mentions what about online “football” game? I think it would be great idea for the company to go ahead and implement an online football game, since a lot of customers like to play football or sports.
It could be that during the football season they can get a huge rush. Secondly online gaming also allows people from different countries to play at the same time which is a huge plus. Threats: CanGo doesn’t have a huge capital to invest. If they waste it on the idea of online gaming without knowing if they have any future with it, CanGo will be in a huge debt. If they are going to train their staff to do the operations, their customers are going to be unhappy because they have few people and there is a lot of work to do.
They would have to increase wages of their employees because they will be handling more work than they are supposed to. Recommendation: CanGo company needs to have a mission and vision statement. Mission statement is going to describe what their company does and vision statement is where management wants to see their company in future. First step is, to have these two statements ready, which this company is missing. I don’t think CanGo should expand on their idea of online gaming without having a strategic plan.
They were missing all the elements of strategic planning which are implementation, evaluation and formation. There were no questions about the future of online gaming nor there do any report to see how much success other companies had so far with online gaming. No one discussed about the equipment they are going to need to build this huge project. Liz has put the whole burden on one employee. There is no teamwork; what if that person gets lazy and comes up a lazy marketing plan. Then everyone would have to agree to it because no other member knows anything about marketing.
Liz should have told her employees that everyone needs to come up with marketing plan and then in the next meeting they will choose the best one by consensus. I don’t think company is in its best financial condition. If they go ahead with their idea of online gaming, operational costs of buying equipment and software are going to cost a lot by itself. I also think they need new personnel; training old employees about the new technology is going to be a tough job. Hiring the new staff will be cheaper.
May be they should wait for the financial times to get better or they should outsource. The company can outsource the implementation of equipment which would save them a lot of money and keeping the customer service here in America. CanGo’s customers will be very happy because they will be able to talk to their own people in their language comfortably. Customer Service should be the priority in any decision they make or any service they provide. References: Devry. (n. d. ). CanGo videos. Retrieved July 15, 2009, from devry: www. devry. edu/ec/crs