Californian Wine Clusters

Recognize the gamers in the Californian wine cluster, who are they?

Main gamers are growers, vineyard owners, wineries and automated processing facilities. Additionally, there are many supporting gamers such as bottle, cork and barrel manufacturers, CAGR, Research and Education Institutions which are addicted to enhance red wine production and services, Circulation Channels to service and direct clients, Bank for funding, Tourist Clusters for presenting, Federal government, red wine magazines, restaurants and bars, food cluster, U.C Davis, manufacturers of devices which are utilized in production of red wines and grapes.

As types of those devices, fertilizers, labeling machines, trucks, scissors, etc. can be listed. Federal government role is important, due to the fact that tax, production guidelines, supports for exporting and production quotas all are in hand of government.

What are the reasons behind the Californian white wine cluster success?

Two key elements in success of Californian red wine cluster are rate and taste. Those 2 are decision making factors for consumer.

Get quality help now

KarrieWrites

Verified writer

Proficient in: Taxation

5 (339)

“ KarrieWrites did such a phenomenal job on this assignment! He completed it prior to its deadline and was thorough and informative. ”

+84 relevant experts are online

Hire writer

To start with their cost is inexpensive, due to the fact that Californian wineries' yield quantity is high, tax amount for a bottle is low, production efficiency in the mean location is high, labor cost is low, there is no production quota by government and they are using automated systems for red wine production which is more efficient. Those are the reasons that present low price opportunities. Taste features knowledge of years in production. Research centers, wine production and premium schools, excellent quality grapes, great barreling materials and supporting spices in wine make Californian wines' taste better and better in years.

As assistance components, Californian Food and Tourism clusters are assisting red wine cluster as brothers and sisters.

Food cluster has many different kind of best chefs and restaurants which serve very best of dishes with wines which mixture of taste calls for new customers. Tourism cluster brings new possible customers to food cluster and wine cluster. Wine tasting tours and winery tours are big chances for presenting Californian wines to the rest of the world. Beyond all of those, California is in one of the strongest countries and government, trade unions, institutions, powerful people give support to wine clusters in presenting, producing and transporting. Other big competitors as Italy and France are stricken about regulations and taxation which bring Californian wine’s success.

How is the situation regarding the wine industry in France, Italy, Australia, Chile?

In competition, Italy, France, Australia and Chile are main actors against California, and old big players are France and Italy. In exporting, France takes the lead and Italy takes the second row. They are the closest ones to EU consumers which are main consumers and they are old player. Over passing decades, Australian and Californian wines have kept the quality up and caught France and Italy. As a result, especially French and also Italian wine price levels remained high besides of California and Australia. Also, French government put regulations for production amount and taxation.

Australia is a very fast growing wine producer and their price level and quality is very fine. Besides, many farmlands turned into vineyards and consumption level is demanding day by day. Also government supports export and regulates wine sided. Furthermore, they are very close to Asia which is a growing business in wine sector. Chile has a lower consumption and production according to Australia and California, but their price level is low and taxation and regulations are helpful in terms of improving production and growing wine business. Their wines are carton packed and acidic, and also those give the opportunity of cheap wines.

If you were the governor of California, what would you do about the wine cluster?

Regarding wine clusters, firstly I probably offer some marketers to market premium products with better price, and create better brands. I would try to open gourmet, chef and wine expert schools, also more research institutions for not also wine production but also their materials and grape species. I push tourism sector to create especially wine tasting and winery visit tours. Moreover, placing wine and best brands into Californian advertisement campaigns. Reason behind all of those, Californian wine needs presentation, awareness and marketing, moreover good labeling and better brand image in minds. So, to create all class of brands from premium down to simple versions, they need premium marketing advises and campaigns.