Buyer Essay Topics

Bargaining Power of Buyers

The correlation between the console, developer and consumer is best explained by the paradigm of supplier power. The differentiation of inputs is the key available to the consumer to influence the video game industry as a whole. The developer also has similar power and the consoles are thus dependent on these two key inputs for… View Article

The Stages of Consumer Buying Decision Process

A purchaser buy a product or service for the first time. The greater cost or risk, the larger the number of participants and the greater their information gathering. New task buying is the marketer greatest opportunity and challenge. The process passes through several stages. They are: 1. Awareness 2. Interest 3. Evaluation 4. Trial 5…. View Article

Buyer and Seller Relationship in the retail industry

1. Introduction For many years buyers and sellers in the clothing retail sector have been battling to answer the question as to why it is difficult to build a steady relationship with one another. This can be due to the knowledge gap that there is in a lack of understanding on the issue. We aim… View Article