Essays on business,entertainment

Billboard Advertising
Words • 346
Pages • 2
In the event of choosing the most effective way to market your company, I believe that using billboard advertising is the best way to invest your money. Do you ever wonder if you’re really getting the most out of your marketing campaign? In all of those mediums, your ad is there one day (or month) and gone the next...with little lasting impression unless you remarket through that medium. In our technology-driven media environment in which the consumer has access to…...
Case Study Homework: Pepsi-Lipton Brisk
Words • 867
Pages • 4
Questions: 1. Should Brisk be advertised on primetime TV or with viral ads in the months following the Super Bowl ad? What are the benefits of each media What are the costs? In this case, since the budget is limited, the viral ads are more doable for Brisk. The benefits of TV ads: * Broader audience TV has better mass appeal than other forms of advertising for a number of reasons. Some watch the TV to stay abreast with the…...
Businessbusiness,entertainmentEntertainmentHomeworkSuper Bowl
Mazda Marketing Strategy
Words • 335
Pages • 2
1. Analyze the role of integrated marketing communications in the marketing of automobiles such as the Mazda Protegé and MAZDA6. How is each IMC element used to market automobiles? IMC played a very important role in the marketing of automobiles. Using the new IMC program, Mazda had a new segmentation and selected a new target market. The advertising of Protegé and MAZDA6 made a big difference, the Protegé advertisement focused on the target audiences’ inner mind and presented the life-related…...
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