Business Communications Essay
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* Interim deadlines may be set by individual tutors * You must choose at least one of the two presentations referred to below in Tasks 2 and 6. It is expected that the presentations will take place the week beginning 21st January.
A summary of the Assessment and Grading Criteria
In order to pass this unit, the evidence that the learner presents for assessment needs to demonstrate that they can meet all the learning outcomes for the unit. The assessment criteria for a pass grade describe the level of achievement required to pass this unit.
Summary of the Edexcel Assessment and Grading Criteria|
To achieve a pass grade the evidence must show that the learner is able to:| To achieve a merit the evidence must show that, in addition to the pass criteria, the learner is able to:| To achieve a distinction grade the evidence must show that, in addition to the pass and merit criteria, the learner is able to:| P1 Explain different types of business information their sources and purpose.
| M1 Analyse the content of P1| D1 Evaluate the appropriateness of business information used to make strategic decisions.| P2 Present complex internal business information using three different methods| M2 Expand on P5 and offer an analysis of the legal and ethical issues| D2 Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points.
Unit 4: Business Communications learning outcomes:-
1. Understand different types of business information
2. Be able to present business information effectively
3. Understand the issues and constraints in relation to the use of business information in organisations
4. Know how to communicate business information using appropriate methods.
Task 1 Scenario – You have applied for a job in marketing communications working for Next plc (or another organisation of your choice). Prepare a paper entitled, “An explanation, analysis and evaluation of different types of information sources and purpose.” (P1, M1, D1). Please note that if you are aiming for a pass, you only need to write an explanation. If you are aiming for the merit you need to offer a detailed analysis and for a distinction you will need to demonstrate that you have evaluated your analysis e.g. look at the advantages and disadvantages of using various types of information sources. Task 2
You have been successful in your interview and you have been offered the job of assistant marketing communications advisor. Working with another member of the team, your first job is to prepare and deliver a 10 minute presentation on the subject of marketing research. This is to take place the week beginning the 21st January. Continuing to work with your partner, prepare a memorandum report for your supervisor, Jayne Koweleski, explaining the importance of competitor analysis, and design a press release for the general public, informing them of the benefits of on-line shopping with Next. (P2)
In a memorandum report to your supervisor write up an evaluation examining advantages and disadvantages of various types of business communications, in helping an organisation to improve its performance and be successful. Use a variety of examples to support your evaluation (D2).
Working with someone else in your marketing communications team, produce two different examples of corporate communications. One must be an advertisement for the press and the other a story board for a TV advertisement. This could be for NEXT plc or an organisation of your choice (P3).
Prepare an evaluation of two different types of external business communication. One could be a TV advert and another could be a press release. Examine the communication methods and assess their strengths and weaknesses. In the conclusion of your evaluation suggest ways in which the different forms of communication could be improved (P4).
Working with another member of the team, prepare and deliver a 10 minute presentation, the week beginning 21st January, entitled, “Understanding the legal, ethical and operational aspects of using business information”. In your presentation include reference to the Data Protection Act 1998, Freedom of Information Act 2000, The Computer Misuse Act 1990, backing up stored information, security of information, health and safety and organisational policies. (P5, P6).
Write an essay entitled, “An analysis of legal and ethical issues facing modern business.” (M2)
Prepare a training session for your colleagues on how to effectively communicate business information. Include in the session: understanding the audience (e.g. gender, expected attentiveness), the use of body language, verbal communication, listening, formal and informal communications (e.g. Meetings) written communication (memorandum), visual (e.g. the use of flow charts, graphs and pictures) electronic communications (e.g. e-mail) (P7).