Business Communication Essay
In this assignment I am required to explain the different types of business information used by the business organisation that I have chosen for example; verbal, written, non-verbal, non-written, multimedia etc. I will also be writing their sources and purposes and analysing the different types of information. I will then evaluate the appropriateness of business information used to make strategic decisions. The business that I have chosen is Sainsbury’s. Sainsbury’s is a public limited company (PLC). It is the second largest chains of supermarkets in the United Kingdom in the retailing business. Sainsbury’s was first established with a shop in Drury Lane, and then became the largest grocery retailer in 1922.
Sainsbury’s provides food and drink, home and garden, technology, toys, entertainment, clothing and much more for their customers. This comes under the tertiary sector business that provides a valuable service that customers and other businesses are prepared to pay for. From where they had first started throughout the years they have expanded it by selling different varieties of products to satisfy their customers as well as giving them new products to purchase.
Types of Information
Verbal- Face to face communication about sales reports between staff and sales manager (meetings). Internal Source- Marketing Department. This is because this department deals with sales as they can give information about the results of research undertaken by Sainsbury’s. Face to face discussions could be used by the marketing department to explain/update by communicating sales promotions. Using this opportunity through the meeting the sales manager will also have an overview of how well the employees are doing their job. It is important for Sainsbury’s to have face to face meetings about sales reports often, so that the company itself knows what needs to be improved and how they are progressing currently.
Marketing department helps this type of verbal communication by updating the company using promotions and sales so they can achieve more profit for themselves and shareholders. Verbal-A telephone conversation about a customer enquiring about a product (staff helping a customer through telephone line checking if the product that customer wants is in stock).
Customer Services Department. This is because customer services deals with customer’s issues or any enquiries they might have to do with the products or the store they can speak to a Sainsbury’s representative. A telephone conversation could be used by the customer’s services department to inform future developments on customer’s response to existing products and services. However Sainsbury’s doesn’t just deal with products, they deal with different types on insurances, mobiles, recruitment and so on. It is important for Sainsbury’s to have telephone conversations with customers because this way they are able to know customer’s opinions about certain topics and anything they would like to enquire about it e.g. products, services Sainsbury’s provide. The customer services department helps this type of communication by informing staff and managers about future developments. Verbal-Speeches about expanding on areas that needs improvement (increasing an amount of tills to avoid customers waiting for a long period of time in the queue).
Internal Source- Production Department. This is in this specific department because with production they are able to know what areas need improving and so along with past and future levels of production, this department knows how to deal with it in detail. They are able to know what kind of costs Sainsbury’s will be dealing with in order to expand tills which will then move on to the marketing department. Speeches about expanding on areas that need improvement could be used by inviting support for activities so that Sainsbury’s can avoid bad service coming from their employees. This means an explanation needs to be given to employees and others as it is important for them to know why this new improvement in the business is happening. It is important for Sainsbury’s to have speeches on areas that need improvement because in order for the company to expand and improve, improvement on amount of tills to avoid customers not only helps improve the company but attracts more new and existing customers too.
Also the production department can help as they can specify what areas need to be developed and write in detail about the costs and spacing will be needed to create the new tills for the store. Written-Web-based information about employment and recruitment (information of the company’s website about vacancies available). Internal Source- Human Resources. This is based in this department because human resources can provide information about the staffing and training within Sainsbury’s. Web-based information displays many benefits of multimedia technology. Web-based information about recruitment can be used by human resources to update knowledge and offer employment through multimedia technology. Sainsbury’s website gives different varieties of choices of job roles. They also provide specific searches to allow the people look for a specific store to work in and the kind of the job role they want. It is important for Sainsbury’s to have web based information about employment and recruitment because this helps the company employ people to work for them. It gives a chance for people to use the website find out what kind of vacancies the company has going on and what sort of rules too.
It is important that the human resources department deals with this type of communication as they are aware of what kind of resources is needed to create/improve the website. Written-On screen information about sales, advertising, products and promotions on certain products (e.g. food, homecare, TU clothing etc). Internal Source- Marketing Department. This is sectioned in this department because marketing campaigns, promotions and information about the market, Sainsbury’s can take care of this department well. On screen information about sales and promotions could be used by inviting support for activities for a primary purpose of making a profit. By inviting support for activities they can increase more sales on other products to make more profit. It is important for Sainsbury’s to have on screen information about sales, advertising and promotions on products because with promotions on products the company not only will be able to expand by attracting more customers, but they will also be gaining more profit which means more shareholders too. It is important that the marketing department deals with advertising, sales and promotions, because they can give information about the results of research they undertake, which means they can see what their competitors are doing and how their own company can make improvements.
Written-Emails for queries regarding certain topics customer’s would like to discuss (Sainsbury’s bank, recruitment and website technical queries etc). External Source- Customer services department. This is based in the customer services department because consumers are able to discuss what kind of issues they want to with the company. Emails for queries regarding certain topics customers would like to discuss, could be used by informing future developments. This is because a business cannot develop and grow more than how much Sainsbury’s is wanting and aiming for if they do not hear what their customers have to say and so emails is one of the communication techniques so that Sainsbury’s can know their views on certain things. It is important that the company lets customers have access to emailing Sainsbury’s for any kind of queries customers would like to discuss. This is because their opinions and allowing them to express their views will help Sainsbury’s improve/expand. If Sainsbury’s do this customers will feel satisfied that their opinions are being heard and action is being taken.
Also it is important that the customer services department deal with this type of communication because Sainsbury’s can give consumers the information they are wanting to know about existing products or even providing a service. Non-Verbal-Deaf person wanting to know which isle in the store is a product in (asking a staff member). External Source-Human Resources. This is located in this department because employees within the stores can help customers who are deaf and wanting a product within the store hence asking help from a staff member. A deaf person wanting to know where a product is in the store could be used by inviting support for activities as information is very important and needs to be required through communications in order to support the business and keeping it running and successful. However for deaf people Sainsbury’s can hire employees that can communicate with deaf people using sign language.
It is important in Sainsbury’s that a deaf person wanting to know where certain things are the employees of this company can help them. By doing this Sainsbury’s are able to show that they provide a service that many other stores might not offer. It is important that it is located in the human resources department because employees who can do sign language can help give information towards the customers who are deaf. Some of these employees might need training for this and human resources department are able to sort that out for them. Multi-Media- PowerPoint presentation showing sales figures (how much profit they have made within 2 months). Internal Source- Finance Department. This is in this department because they will have information relating to Sainsbury’s performance including profit and loss figures, balance sheet and the costs of running Sainsbury’s.
PowerPoint presentation showing sales figures could be used by updating knowledge for seeing how much profit they have made during a period of time. This is because so they can know what needs to be done IF they are making less profit. It also updates knowledge to see how well they are doing within sales figures. This is important in Sainsbury’s because PowerPoint presentations that show sales figures allows the company to know how much profit they have made and how well they are doing currently. It is important that the finance department deals with this because they will have an amount of information that includes costs, sales and how much profit the company is making.