Business Analysis of ChanghongRuba Company

Executive Summary

The main reason I'm doing internship in such outstanding and expert organization because it is a part of my degree and also I want to apply my knowledge which I get from my books. It is a chance for me to apply that theoretical knowledge in my future practical field work. My report includes the financial statement, Vision and Mission. The period of my internship got started from3 June, 2019 to 15 July, 2019.

In this internship period, I work hard and got practical experience in Accounting and Finance work and other departments which includes Internal Audit, Human Resource Management and Marketing.

I have presented different analysis in this report on financial statement of ChanghongRuba. The Horizontal and Vertical analysis of this organization along with 'SWOT analysis' in detail with advantages and disadvantages of said-organization also described in this report with respect to future planning's and administrative decision as compared to present position of the organization. I have learnt how to make decisionswhile working in Finance Department.

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Background and History

ChanghongRubagot established in 1958. The Company has developed itself as an outstanding Company amongst other customer gadgets suppliers in China. It mainly works in Research, Development, Assembling and promoting area of hardware items. The Company turned into a public organization with shares recorded on the SSE in 1994. Around the world, Changhong has in excess of 72,000 delegates and it is anbusiness pioneer as the best supplier of buyer equipment in Asia.

Dependably 18 years, Company has got rankNo.1 in Chinese market with one out of every four TVs sold in China.

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Similarly, the Companyhas developed remote framework fusing branches in Europe, South Asia and Middle East. It is reliably wandering into other remote markets giving best quality products in more than 90 countries and other territories. The Company has joined an assistance structure of more than 20,000 arrangements and organization comprehensive outlets. It will likely to be successfully appreciating the difference in a general propelled industry. With world-class manufacturing workplaces, different new items contribution being produced and world driving R&D progressions, Changhong is associated with thing advancement.

Air Conditioner

Changhong is one of Asia's most noteworthy ventilation framework makers. Changhong makes a tremendous extent of air circulation and cooling frameworks including window-type, split-type, and agency create, inverter-type, VRV, nippy water-sort and nuclear family central compose ACs, with a yearly age limit of 4,800,000. The Company claims bleeding edge equipment and workplaces to ensure continuant advancement.

Since 1999, Changhongtransferred their climate control systems to about more than seventy countries including America, Russia, Australia, Indonesia, Europe Union, Czech, Pakistan, Thailand, and Peru etc. This organization possesses two generation focuses at Sichuan and Guangdong and subordinate organizations in Australia and Indonesia. It has the UL, CE, CB, TUV and CCIB accreditations.

Ruba Group

It has established in 1971.Ruba Group, a gadgets realm in Pakistan, has coordinated with Changhong gathering to set up new creative brand "ChanghongRuba" for Pakistan showcase. They have expanded organizations for example, Textiles and Trading organizations situated in Dubai and Singapore. This gathering got connected to provide brilliant and inventive merchandise in Pakistan and turned out to be notable in gadgets industry in Pakistan.

Vision

The Company has a strong vision to satisfyemployee, Customer's satisfaction and especially to satisfy its Shareholders.

Mission

Torunbusinesswith integrity andhonesty along withconsistentreturn; tohelpthesocietyandthenationrelieveworriesandtideoverdifficulties.

Organization Structure

The structure of organization includes CEO at the top most. The policies of the company are governed by CEOandthe information then flows from top to bottom. For the effective decision making, the information is collected from all levels of management.

Departments

Accounts/Finance Department

The head of accounts department is Jack Liu but CFO is Mr. Tariq Raza Khan. He has employed 15 peopleworking under his management. In this department, Financial reports are prepared and important financial decisions are taken by this department.

Human Resource Department

In this department, I got work experience for a period of Ten days. Ali Zaman (Senior Manager H.R) guided me efficiently during my stay there. My learning skills and department responsibilities are given as following:

  • Recruitment process
  • Maintenance of personal record
  • Calculation and formation of salary sheets
  • Disciplinary actions in case of violation in departmental functions
  • Deductions in salary and amount of loan given to Employees
  • Hiring and Firing procedures

Internal Audit Department

In Internal Audit department, I worked here for a period of Ten days where I was being supervised by Bilal Khalid (Senior Auditor). My functioning capabilities and department responsibilities are as following:

  • Internal Audit process
  • Stock
  • AuditReports
  • Dealer's compromises
  • Performance evaluation process
  • Internal check on operations
  • Report generated by the accounts department on
  • Daily, weekly, monthly and yearly in a proper format
  • Budgeting
  • Revenue and Expense record

Marketing Department

In marketing department, I worked for the period of Ten days and I was supervised by Chris Wang (Marketing Head). My learning and department responsibilities are as following:

  • Branding
  • Promotion
  • NetworkPresentation
  • TradeInfrastructures
  • Field Marketing
  • Market Acumen
  • Advertising of Products
  • Tele-marketing
  • Organization Nature and Business Volume

Nature

I worked with the association which gives its items and administrations by 35 years with inventive and splendid items. They present current item in the market which make ease and intensity of our general public. Presently, they are effectively giving indulgence and low value items which is accessible for any white collar class or lower class family.

In 2002, they arrange the examination for Pakistan which demonstrates the huge hole in the request and supply of value deck and challenging materials. As we are aware of Pakistan economy which is improvingand expanding. ChanghongRuba executed its enormous test for them and they acknowledge it as test to determine this issue. They make interest in term of Material and Human Resources. Presently, they are effecting in filling this hole in quality and furthermore in the term of moderateness.

Product Line

TV

  • StanderdtTV
  • DigitaltSmarttTV
  • Lasert3DtTV
  • GamingtTV
  • CurvedtUHDtTV
  • 4KtOLEDtTV
  • MusictTVt2.0

AC

  • 1tTont(12000tBTUs)
  • 1.5tTont(18000tBTUs)
  • 2tTont(24000tBTUs)
  • FloortStandings
  • InvertertSeries

Refrigerator

  • DirecttCoolt(SingletDoortSeries)
  • DirecttCoolt(DoubletDoortSeries)
  • DirecttCoolt(4tDoortSeries)
  • FrosttCoolt(DoubletDoortSeries)
  • FrosttCoolt(4tDoortSeries)
  • DCtInvertertSmarttRefrigerator
  • FastesttCoolingtSeries

Andothers

  • WatertDispenser
  • PowertBank
  • SoundtSystem
  • MicrowavetOven

Operations

The essential roles and duties of accounting department include the following

  • Cash out - making installments and keeping the bills paid
  • Money in - handling approaching installments
  • Payroll - ensure everybody gets paid (counting the administration)
  • Reporting - planning budgetary reports e.g P&L, Balance sheets & budgets
  • Financial Controls - to avoid errors, fraud and theft

Role of Chief Financial Officer (CFO)

Mr. Tariq Raza Khan is serving as CFO atChanghongRuba.His Key roles are explained as below:

Role in Accounting

  • Supervision of Accounts Department, its brokerage house and its Management Company
  • Supervision of accounts closing process and sign-off pre/post-closing checklist
  • Supervision and coordination with the segments for accounts matters
  • Settlement of recorded financial data with clients
  • Review of bank reunion statements
  • Updating of Accounting policies and procedures and dealing with up-to-date issues like embedded derivatives/lease accounting etc.
  • Keeping track of off-balance sheet items
  • Finalization of period and annual accounts

Role in Financial Reporting

  • Review of CEO MIS report
  • Review of MIS/departmental reporting
  • Review of recorded GL balance including deposits, receivables and payables along with their ageing
  • Finalization and review of internal/external reporting

Role in Budgeting

  • Starting the yearly expenditure exercise while circling the timetable, structures and rules to separate offices
  • Giving the expected data to the offices to encourage the process
  • Investigating, evaluating, concluding and assembling the spending contributions from the divisions
  • Preparing P&L and Cash flow forecasts on quarterly basis
  • Conducting monthly and quarterly budget reviews

Role in Receivables and Payable Management

Receivables Management incorporates viable control over records receivable made on accounts. Receivables Management through track client's records, manage solicitations, process receipts and break down client actions. Moment replies on deals, rents, installments and client actions and so forth. View posted, un-posted and recorded exchange. Finish client track record, receivables outline data and installment history with accurate precision. Electronically exchange of receivable reports to all suspicions. Right away reproduce posting data for review and audit or in the event that information lost or harmed. Enhanced customer benefits by gathering client's address, telephone, fax, email, installment terms, fund charge, credit restrains and finish past exchange history and currentdealings.

Normal connection and co-appointment with Credit and Recovery Departments and consistence to interior and outside inspectors with regards to receivable administration.Provides administrative and operational authority for the Accounts Payable group for everyday exercises e.g., handling installments, settling clients request and overseeing progressing month to month exercises e.g., month end collections, compromises and so on.

Role in Audits/Certifications

  • Coordination for obtaining net capital certificate from auditors
  • Responding to the Management Letter issued by auditors
  • IAS/IFRS/Companies Ordinance Disclosure pre-requisites
  • Money related Statement hidden calendars accumulation
  • Facilitator of Internal Audit in a company
  • Coordination in regard of legal advisor's affirmations

Role in Taxation

  • Supervision of yearly assessment forms
  • Yearly and quarterly articulations and its web-based recordings
  • Planning with impose experts for tax assessment matters (counting everyday duty issues, acquiring charge opinions, help with the arrangement of request records and other different issues)
  • Guarantee convenient withholding charge installments

Role in Insurance

  • Protection negotiating protection premiums
  • Surveying spread notes and protection arrangements for chance scope
  • Planning with safety net providers for claims
  • Auditing inland protection approaches and claims

Role in Capital Market

  • Strong understanding of Debt capital markets
  • Investments
  • Leasing with company bankers, investors and maintaining positive and long term working relationships
  • Monitoring of brokerage division

Role in Cash Management

  • Forecasting cash payments and expecting potential challenges arising from limited Cash Flow
  • Managing daily cash balances, and surplus cash for other assets e.g. capital markets, fixed income

Role in Fixed Assets

  • Ensure compliance to capitalization policy
  • Dealing with capitalization, disposal and deletion issues
  • Counter Check or Monitoring the verification of Fixed Assets
  • Setting the system for Asset and Liability Management, setting up strategies and methods for compelling ALCO administration and announcing
  • Implementing a benefits and liabilities methodology that improves the organization's arrivalas per the ALCO's suggestions
  • Ensuring that satisfactory liquidity and intrigue salary are accessible to meet key goals and money related commitments
  • Ensuring that sufficient liquidity and premium wage are accessible to meet key destinations and budgetary commitments
  • Strong learning of monetary record administration

Role in Corporate Affairs

  • Organizing, planning, motivation and taking minutes of executive gatherings and yearly broad gatherings (AGMs)
  • Maintaining statutory books including registers of individuals and chiefs
  • Managing correspondence, ordering data and composing reports, guaranteeing that choices made are conveyed to the appropriate Modaraba partners
  • Adding to meeting discourses, as and when required, and educating individuals concerning the lawful, administration, bookkeeping and assessment ramifications of proposed strategies
  • Checking changes in important enactment and the administrative condition
  • Making suitable moves
  • With outer controllers and guides e.g., legal advisors and evaluators
  • Assuming liability for the welfare and security of representatives and overseeing protection and property issues
  • Developing and regulating the frameworks that guarantee that the Modaraba conforms to every relevant code, and in addition its legitimate and statutory necessities
  • Corporate consistence to Securities and Exchange Commission of Pakistan
  • Association with Share Registrar of Modaraba for all issues relating to Certificate holders, payouts, periodic changes/information and other related issues
  • Reporting to SECP for any issue of Certificate holders
  • Reporting to Stock Exchanges
  • Liaison with stock Exchanges of the country regarding Listing Regulations and on other issues
Updated: Feb 23, 2021
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Business Analysis of ChanghongRuba Company. (2019, Dec 02). Retrieved from https://studymoose.com/business-analysis-of-changhongruba-company-essay

Business Analysis of ChanghongRuba Company essay
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