A while back in 2007, Burts Bee’s was bought out by Clorox for $913 million. In buying Burts Bee’s Clorox is promising to go green. This was Clorox’s start in buying out other green companies to help them achieve their goal in going completely green. Mr. Shavitz and Ms. Quimby the original owners of Burt’s Bees had a huge fall out that began in the late 1990’s which has been going on ever since. (1) The reason that Clorox was willing to pay almost $1 Billion for Burts Bee’s because they see a big opportunity in the market to make their products green.
The Burt’s Bess is really into the whole giving back to the community, and always helping. A few events they have done for the community is Urban Gardening when they teamed up with NEEM, to help make Durham, North Carolina greener, and help them plant more community gardens. Another event that they have done is help create green homes in North Carolina. As I was looking on the Burt’s Bees website on their most frequently asked questions someone asked how they can receive donations, and the answer the company gave threw me aback. “At this time, Burt’s Bees is not currently providing product or financial donations.
We remain committed to supporting local community organizations committed to The Greater Good” (2) Personally in reading this I feel like if they want to help create that customer satisfaction, they should be willing to help everyone go green and not just the community. Since the buyout according to Clorox, their natural care products already account for over $6 billion in sales and is growing at a fast rate. The sales are climbing to a yearly rate of around 9%. As for the stalk holder Clorox states, they rose from $1. 69, 2. 8%. to $62. 69. This was a huge boost for the stockholders, and for people who wanted to buy into the stalk.
As of 25th 2013, the stalks are at $83. 25. (3) This was also helping Clorox’s public relations by helping them get well known. Clorox does a whole bunch of press releases to help show that they have turned green. They also do press releases when they win an award or do contests for people to enter. When you go on the Clorox website they give you three options to choose from, Press Releases, Media Resources, and Press contacts. Since working together with Burt’s Bee’s, Clorox is also trying to get more involved in the community which they never used to do.
On their website they state, “Clorox knows that it can’t do it alone and actively seeks partners and other affiliations to help us become a more sustainable company. Clorox also cares. In addition to our work to make Clorox a more sustainable company, we strive to make a positive eco impact beyond Clorox. ” (4) Clorox donates nearly $1 million dollars to environmental causes. Some of things they do to help the community is they donate products to the Save the Frogs, and Save the California Oaks. They also have their own foundations to help Keep America Beautiful.
University/College: University of Arkansas System
Type of paper: Thesis/Dissertation Chapter
Date: 1 October 2016
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