Strength: Burger King serves a lot of burgers that is typically not available in other fast food restaurant. Some of the examples are, BK Mushroom Swiss which serves beef patty and topped with mushroom sautéed sauce, Grilled Chicken burger which is prepared by grilling the chicken patty and others. Most of the burgers prepared in Burger King are cooked by properly grilling them over fire. Burger King also serve varieties of side dishes in their restaurants such as mozzarella sticks, apple pie, Hershey’s pie and others.
Weakness: Burger King does not advertise their products like their competitors do.
Muslims who are not familiar with Burger King would hesitate to try out their burgers as they are not sure whether it is halal or not. Burger King also could not produce more sales than McDonald’s because of lack marketing strategy which would place them in a disadvantage spot in areas dominated by McDonald’s.
Opportunity: Burger King could improve their sales by producing more advertisements on their products.
They could also open new branches in major city all around the worlds and some rural areas. Some of the state in Malaysia doesn’t have Burger King in their city so, Burger King could try and open new outlet which will greatly improved their sales.
Threat: Burger King faces threat from other major burger fast food restaurant such as McDonald’s and Wendy’s. McDonald’s produced the highest percentage sales among the three which is a threat for Burger King.
The cost to produce the burger during inflation and lack of sales puts Burger King in a tough spot and other burger fast food restaurant could take advantage to advertise new product and hence raising their sales.